Presenters: Nancy Telliho, SVP/Marketing & Digital...
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Presenters: Nancy Telliho, SVP/Marketing & Digital Initiatives Jeri Dack, Director/Research FIPP Insight Workshop, London, May 11, 2016
Transcript of Presenters: Nancy Telliho, SVP/Marketing & Digital...
Presenters: Nancy Telliho, SVP/Marketing & Digital InitiativesJeri Dack, Director/Research
FIPP Insight Workshop, London, May 11, 2016
GAME CHANGER…
SEISMIC SHIFT…
REDEFINES THE STATE OF MAGAZINE MEDIA…
WHERE CONSUMER DEMAND, $$$ FOLLOWS
YESTERDAY’S PRINT “MAGAZINE” COMPANY IS TODAY’S “MAGAZINE MEDIA” COMPANY
MAGAZINE MEDIA: A media content brand that has a print magazine anchor and also produces and distributes unique content on non-print platforms
YESTERDAY’S PRINT “MAGAZINE” COMPANY IS TODAY’S “MAGAZINE MEDIA” COMPANY
BREAKDOWN OF CONSUMER AUDIENCES ACROSS PLATFORMS AND FORMATS
52%
Magazine Media 360, March 2016
ADVERTISING REVENUE MODELS
CONSUMERREVENUE MODELS
Build-to-Sell
ADVERTISING AND/OR CONSUMER REVENUE MODELS
Paid ContentPromoted Content
Display Ads Search Ads
Text AdsVideo Ads Audio Ads
Location-Based Offers
Featured Listings
Email AdsPromotion
Licensing
Subscription
Sponsorship
E-commerce
MembershipBuild-to-Sell
Freemium
Affiliate MarketingMobile Models
CONSUMER DEMAND
IS THE KEY INDICATOR
OF VITALITY
ADVERTISING AND/OR CONSUMER REVENUE MODELS
Paid ContentPromoted Content
Display Ads Search Ads
Text AdsVideo Ads Audio Ads
Location-Based Offers
Featured Listings
Email AdsPromotion
Licensing
Subscription
Sponsorship
E-commerce
MembershipBuild-to-Sell
Freemium
Affiliate MarketingMobile Models
CONSUMER DEMAND IS
THE ONLY COMMON AND
COMPARABLE CURRENCY
A monthly, industry-delivered report – a first ever for media –
Magazine Media 360° utilizes reputable third-party data to capture
magazine media audiences across multiple platforms and fiormats..
PRINT+DIGITAL EDITIONS
WEBSITES(DESKTOP/LAPTOP/MOBIL
E)
VIDEO
Sources: GfK MRI and Ipsos
Sources: comScore and Nielsen Online
Sources: comScore and Nielsen Online
HERE IS WHAT IS CAPTURED TO COMMUNICATE MONTHLY
Channels Print/Digital Editions Web (Desktop/Laptop) Mobile Web Video
Data Sources
GfK MRI Print/Digital comScore Media Metrix
comScoreMobile Metrix
comScore Video Metrix
IpsosAffluent Survey Nielsen NetView Nielsen Mobile
NetView 3.0Nielsen
VideoCensus
Metrics
Print and Tablet Edition Audience Total
Unique Visitors Total
Unique Visitors Total
Unique ViewersPrint Audience
Data Frequency Bi-Annual Monthly Monthly Monthly
Data Availability (Estimate)
Every 6 months (Spring & Fall)
15 days after close of month
15 days after close of month
15 days after close of month
Magazine Media 360°Release ~20 days after close of month
HOW THE PROCESS WORKS EACH MONTH
MPA BRANDS~20th of the monthMPA disseminates
completed Magazine Media 360° Brand Audience Report to
designated executives at member companies
MPA PUBLIC24 hours later
MPA posts data on website and
releases to press
360° BRANDS MPA~15th of the month
Member companies return completed Magazine Media 360° templates with data from third-party providers to MPA
MPA populates Magazine Media 360°Brand Audience Report with supplied
data
Video
Mobile Web
Web (Desktop/Laptop)
Print+Digital
Magazine Media 360°
Brand Audience
Report
FIRST QUARTER 2015
Magazine Brand Competitive Set infographics:May ‘14/’15 category
INDUSTRY BENEFITS
Provides a monthly snapshot
of trend-able, reliable,
accessible and accurate
audience metrics
Enables a more
efficient cross-
platform ROI
analysis
Saves hours of work on
sourcing, calculation and cross checks
International Licensing of Magazine Media 360° Brand Audience Report
Contact:Nancy Telliho Jeri Dack
[email protected] [email protected]
Trademark Licensing AgreementAnnual Fee: US$100
“MAGAZINE MEDIA”“MAGAZINES”
