Presenters at the National Leadership Conference 2006 with Miss America, Jennifer Berry.
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Transcript of Presenters at the National Leadership Conference 2006 with Miss America, Jennifer Berry.
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Presenters at the National Leadership Conference 2006
with Miss America, Jennifer Berry
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Presenter: Felicia Donelson
National Capital Coalition to Prevent Underage Drinking, (NCCPUD) Washington, DC
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HIGH SCHOOL LEVEL
• Learn the issue
• Advocate the issue
• Spread the message
• Repeat
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COSTMilk vs. Smirnoff
Ice
In the District of Columbia, the cost of milk is an estimated $3.00 while the cost of a 24 ounce Smirnoff Ice is ?
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EXPOSUREMagazines Commercials Community
Festivals
FHM, June 2002 Peephole Views Television Advertisement. Aired in 2004
Sporting Events Billboards Bus
Stops
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TARGET
In all aspects of marketing and advertising youth have been targets
and the alcohol distributors have nailed a bulls eye.
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COLLEGE LEVEL ADVOCAY
• Survive the College Culture• Return to your grassroots efforts and
local advocacy groups• Mentor to those who have yet to
travel your path• Learn more about the ISSUE
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Graduate Student Level
• Choose your stancea. Non Profit Agenciesb. State legislaturec. Community Advocated. Law Enforcemente. Federal Agencies
• NEVER QUIT
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GET THE MESSAGE OUT
• Parents – “Grow Up”• Policy Makers- “Wake Up”• Enforcement Agencies- “Harden Up”• Merchants/Store Owners- “Learn Up• Schools- “Wise Up”• Communities- “Charge Up”• Youth- “Stand Up”
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Thank You!