Presenter or main title…

Session Title or subtitle…Look-Here Conference!8th February 2011

Catherine Grout: JISC Director e-Content

Celebration

Reflection

Planning

10/04/23 | Slide 2

Look-Here Conference!

An age of austerity

10/04/23 | Slide 3

Challenges

Digital Content Boom!

| Slide 410 April 2023

Digital Content Bust?

| Slide 510 April 2023

Sustainability

10/04/23 | Slide 6

Challenges

Identifying business models that fly

- What will work on the web now?

- Lots of groups tackling this

- Look-Here! is an example

JISC-Ithaka work

- Started with under the bonnet of sustainable content collections

- http://www.jisc.ac.uk/whatwedo/themes/content/contentalliance/reports/businessmodelling.aspx (Strategic Content Alliance: briefing papers)

- Looking at funders and government approaches

- We need to show how digital content and a strong user experience drives the economy 10/04/23 | Slide 7

Sustainability

“If we want to avoid this new gulf between information rich and information poor, between the connected and the unconnected, we have just simply got to get everybody connected to the internet and make sure they are sharing in this information rich age.” He added: “I want to give this all the support I can… to make Britain the most connected, the most wired up, the most digitally-advanced country there can be.” (David Cameron) http://www.number10.gov.uk/news/topstorynews/2010/07/pm-backs-race-online-2012-campaign-53250

10/04/23 | Slide 8

The PM!

Infrastructure and Skills

10/04/23 | Slide 9

Challenges

Infrastructure and Skills

10/04/23 | Slide 10

Infrastructure

Skills

Same argument as for creating new content

Central investment (plus)

Cascade model

Centres of Expertise

Business investment

Transfer within communities

10/04/23 | Slide 12

Infrastructure/Skills

Foundation exists(well done VADS!)

10/04/23 | Slide 13

Opportunity

New Groundswell: Digital Content Value Proposition

www.jisc.ac.uk/contentalliance | Slide 1410 April 2023

RSS

Community/Partnership

10/04/23 | Slide 15

Recognition

Need top down buy in

How can you convince senior management of the need for collaborative investment?

Can you tell them about the arguments?

Inspiring Research Inspiring Scholarship

http://www.jisc.ac.uk/media/documents/programmes/digitisation/12pagefinaldocumentbenefitssynthesis.pdf

What can you offer them in terms of a business plan?

10/04/23 | Slide 16

Buying into the future..

Same argument as for creating new content

Central investment (plus)

Cascade model

Centres of Expertise

Business investment

Transfer within communities

10/04/23 | Slide 17

Infrastructure/Skills

Dynamic/Social Web

10/04/23 | Slide 18

Bottom up

You can be confident that your community will benefit from a shared approach

Students, teachers, researchers

Can you harness the power of the crowd?

What can they do for you?

How can you organise this effort..?

With the zeitgeist….(Big-Society)

10/04/23 | Slide 19

Buying into the future..

http://www.jisc.ac.uk/whatwedo/programmes/filmandsound.aspx

JISC Film and Sound Think Tank

http://www.youtube.com/watch?v=qMLf5mpifNc

YouTube

10/04/23 | Slide 20

Knowledge Is…