Presented by: Tom ScanlonBord Iascaigh Mhara

EFF Article Needs Analysis SWOT

28Support for innovation in fisheries

Commodity focus - limited value adding.Lack of joined-up R&D.Exploit the medicinal properties of seafood productsDevelopment of marine/seafood based nutraceuticalsDevelopment of new processing technologiesProximity to rich fishing grounds.

29 Advisory Services

Marketing skills & limited "in market" resources.Lack of organisational route to market Time/Distance to market.Fragmentation and lack of scale in sector. Family ownership structures not "investment ready".Failure to scale up sustainably. Limited capacity of SMEs to attract graduates.Impacts of climate change.Seafood product safety failures.

EFF Article Needs Analysis SWOT

69Production & Marketing Plans

CMO and new role for Producer Organisations in production and marketing plans

71Supports for Marketing Measures

New Joint Venture Companies being formed."Blue-Green" Seafood raw material brand provenance.Strong promotional network provided by Bord Bia. Lack of raw material: farmed and wildCommodity focus - limited value adding.Marketing skills & limited "in market" resources.Lack of organisational route to market Time/Distance to market.Significant employment potential Significant export potentialIncrease domestic consumption.Exploit the medicinal properties of seafood productsDevelopment of marine/seafood based nutraceuticalsNew markets in key seafood categories.Market potential in Asia. Development of new processing technologiesCompetitiveness in organic salmon sector.Marketing skills & limited "in market" resources.

Cheaper costs associated with 3rd countries

EFF Article Needs Analysis SWOT

72

Processing of Fishery and Aquaculture Products

Sector scaling-up New product development supports from BIM Seafood Development Centre. Commodity focus - limited value adding.Lack of joined-up R&D.Time/Distance to market.Fragmentation and lack of scale in sector. Significant employment potential Significant export potentialBuild up scale and efficiencyExploit the medicinal properties of seafood productsDevelopment of marine/seafood based nutraceuticalsNew markets in key seafood categories.Increased raw material supply from off-shore aquaculture sites Development of new processing technologiesDevelopment of strategic alliances with external route to market partners.Promotion of Green Seafood programmesStrong private investment from bigger companies.Government commitment & support.Pioneer in organic production.

EFF Article Needs Analysis SWOT

32(1) of CPR Financial Instruments

Use of Financial Instruments to leverage ResourcesAccess to finance for small to micro SME’s.Continued recession in EU.