Presented by:

SEAN SPARKS (CA) ASST DIRECTOR, MEMBERSHIP

9th Annual Children & Youth Conference, Indianapolis, IN

5 YEAR MEMBERSHIP PLANBRAND AWARENESSCOMMUNICATIONTRAINING/EDUCATIONPOST

DEVELOPMENT/REVITALIZATIONRECRUITING AND RETENTION

# 1: BRAND AWARENESS◦HAVE YOU IMPLEMENTED A TAGLINE

AND HOW IS IT BEING USED? IS THE AMERICAN LEGION A HOUSEHOLD NAME IN YOUR COMMUNITY OR DEPARTMENT

◦Schools-Debate Team, History & Government classes

◦WEBSITE

◦EMAIL

#1: BRAND AWARENESSHOW AND WHAT PROGRAMS ARE BEING ACTIVELY PROMOTED IN YOUR DEPARTMENTS, DISTRICTS OR POSTS IN GETTING THE GENERAL PUBLIC TO RECOGNIZE WHAT THE AMERICAN LEGION IS AND WHAT WE DO?

#1: BRAND AWARENESSWHAT

SUGGESTIONS DO YOU HAVE TO ENABLE BUILDING AWARENESS FOR OUR PROGRAMS TO THE GENERAL PUBLIC?

#2: COMMUNICATION DOES YOUR DEPARTMENT OR DISTRICT

HAVE A PUBLIC RELATIONS TEAM? IF SO, WHAT ARE THEIR RESPONSIBILITIES? HOW ARE THEY BEING UTILIZED? HOW IS YOUR DEPT/DISTRICT OR POST

COMMUNICATING WITH ITS MEMBERS? HOW EFFECTIVE IS YOUR WEBSITE BEING

USED BY YOUR MEMBERS AND THE GENERAL PUBLIC?

HOW WOULD THE GENERAL PUBLIC FEEL IF THE LOCAL POST CLOSED ITS DOORS?

HOW CAN WE BUILD MEDIA RELATIONSHIPS SO THEY CAN TELL OUR STORY?

DOES YOUR DEPARTMENT/DISTRICTS HAVE A TRAINING/EDUCATION TEAM?

HOW ARE THEY BEING UTILIZED? DOES THE DEPARTMENT/DISTRICT HAVE A

LEGION COLLEGE? DO YOU REQUIRE YOUR DEPT/DISTRICT

OFFICERS TO TAKE AND PASS THE ALEI? WHAT OTHER TRAINING IS BEING OFFERED? HOW OFTEN DO YOU HAVE GROUP

TRAINING AT CONFERENCES/CONVENTONS? HOW MANY MEMBERS ATTEND THE

TRAINING?

#3: TRAINING/EDUCATION/LEADERSHIP DEVELOPMENT

#4: POST DEVELOPMENT & REVITALIZATION HOW WELL ARE

YOUR POSTS/DISTRICTS USING MyLEGION?

DOES YOUR DEPT/DISTRICT HAVE A REVITALIZATION TEAM IN PLACE?

DOES YOUR DEPT HAVE A DMS CHRM?

HOW MANY REVITS ARE PLANNED YEARLY?

#5: MEMBERSHIP RECRUITING AND RETENTIONIS YOUR DEPT/LOCAL SERVICE OFFICER INVOLVED IN THE MEMBERSHIP PROCESS?

IS YOUR DEPT OR LOCAL POSTS ESTABLISHING A RELATIONSHIP WITH MILITARY COMPONENTS LOCATED WITHIN YOUR AREA?

DOES YOUR DEPT/DISTRICT HAVE A MEMBERSHIP TEAM?

DO YOU HAVE INCENTIVES AND REWARDS? ARE THEY WORKING?

WHAT WAYS DO WE REACH OUT TO OUR MILITARY IN OUR LOCATIONS?

IS YOUR DEPARTMENT 5 YEAR PLAN EFFECTIVE AND WORKING?WHAT PROBLEMS ARE YOU FACING?HAVE YOUR POSTS BOUGHT INTO YOUR

PLAN?DOES YOUR MEMBERSHIP KNOW OF

YOUR PLAN?WHAT CAN BE DONE TO MAKE YOUR

PLAN MORE EFFECTIVE & WORKABLE?

LEADING CANDIDATE DALE BARNETTMEMBERSHIP THEME FOR 2015-2016!

◦DUTY HONOR COUNTRY

Your Commitment

EACH OF US HAS THE POWER TO MAKE A DIFFERENCE IN OUR POST, DISTRICT OR DEPARTMENT LEVEL!

MAKE IT YOUR COMMITMENT THAT, I CAN AND WILL MAKE A DIFFERENCE!

“JUST ASK”, TOGETHER WE CAN ACCOMPLISH OUR GOALS!