PRESENTED BY · Put your marketing on autopilot. •Marketing automation • Autoresponders •...

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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com

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BEYOND COLD CALLS No-cost & low-cost marketing

PRESENTED BY

David Searns

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Agenda

• Avoid commodity traps.

• Sell smarter.

• Get more results from the things you do.

• Free & low-cost marketing.

• Q&A

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Strategy #1DIFFERENTIATION

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The commodity trap

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The world’s most expensive marketing.

Sell the same thing…

the same way...

as everyone else!

The commodity trap

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Really differentiate

on your core value.

Differentiate…or die

Talent Quality Service Specialization Speed

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Build a better mousetrap.

• Move up the value chain• On-sites / MSP / RPO / Project solutions

• Disintermediate• Online staffing


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Create an exceptional experience.

• Communication

• Commitment to outcomes

• Range and depth of services

• Every touchpoint


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Tell a better (core) story.

• “Profit drivers”

• “A case of corporate anorexia”

• Brand your service process


WOW!

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If nothing else, be a better storyteller.

• Develop a distinctive “voice”• Be innovative

• Be more fun

• Just be louder!

• Brand key members of your team


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Strategy #2SELL SMARTER

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Sell solutions to problems.

• Turnover

• Labor costs

• Unfilled jobs

• Access to talent

• Time

• Pain

Don’t just sell staffing...

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Become an expert…at SOMETHING!

• Functional expertise

• Vertical market expertise

• Process expertise

• Subject-matter expertise


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Act like a consultant.

• Understand your client’s business

• Understand economics of staffing

• Diagnose…then propose


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Integrate marketing with your selling.

• Capture attention

• Create a reason to meet

• Make core story more powerful

• Nurture relationships

• Stay top-of-mind


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Strategy #3OPTIMIZE WHAT YOU DO

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Optimize your website (for humans).

• Lead-capture pages

• Calls to action• Text links

• Buttons

• Mini-forms

• Flyouts

• Live chat

• Shorter (and easier) forms

Get more response for your $$$

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Optimize your jobs.

• SEO for individual jobs.

• More engaging job titles.

• Auto post to job aggregators.

• Auto feed to social sites.

• Cross-promote throughout

your site.


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Optimize your blog.

• Post more!

• Optimize each post.

• Header graphics.

• CTA banners.


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Optimize your email.

• Standardize your sales emails.

• Add more visuals to your communication.

• Write more compelling LinkedIn requests.

• Add CTA visuals to email signatures.

• Create multiple versions of your signature.

• Make it mobile!


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Drive more traffic to your website.

• Social sharing

• Guest posts

• SEO

• PPC


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Make a daily social investment.

• Network building

• Content sharing

• 1:1 dialog

• Cold call via social


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Make sales calls more productive.

• Mail…then call.

• Stand out with a drop off.

• Collateral that isn’t just a brochure.

• Better planning – who and why.

• Better follow-up.


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Put your marketing on autopilot.

• Marketing automation• Autoresponders

• Visitor tracking

• Lead scoring

• Sales follow-up reminders

• Pipeline management


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Strategy #4(ALMOST) FREE MARKETING

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Just a little time…and creativity.

• Speaking

• Writing

• Market research

• PR

Our favorite freebies

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Bonus StrategyNEW STUFF!

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New tools & toys

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We’ve been hard at work…

to make GREAT marketing affordable.

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New tools & toys

•

We’ve been hard at work…

to make GREAT marketing affordable.

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Any questions?

[email protected]

@DavidatHaley @haleymarketing

www.facebook.com/HaleyMarketing/

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Coming Next:

HaleyMail Product DemoTuesday, March 17 at 2 PM EDT

2015 Staffing Industry Executive Forum RecapTuesday, March 31 at 2 PM EDT

Reserve your seat: www.lunchwithhaley.com

PRESENTED BY · Put your marketing on autopilot. •Marketing automation • Autoresponders •...

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Transcript of PRESENTED BY · Put your marketing on autopilot. •Marketing automation • Autoresponders •...