Presented by Nicole Jensen Transportation Planner, The City of Calgary [email protected]...
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Presented by Nicole Jensen Transportation Planner, The City of Calgary [email protected] Calgary Walk To Work Challenge
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Transcript of Presented by Nicole Jensen Transportation Planner, The City of Calgary [email protected]...
Presented by Nicole JensenTransportation Planner, The City of Calgary
Calgary Walk To Work Challenge
THE PROJECT
Pilot Project
Challenge people who drive to work to get out of their cars and walk all or part of the way.
Year-long challenge (Sept 2003 - Sept 2004)
PROJECT GOALS
Get people out of their cars and onto their feet
PROJECT GOALS
Learn what incentives are most valuable to participants
PROJECT GOALS
Transportation
Environment Health
PROJECT GOALS Have Fun!
MAKING IT HAPPEN - Partners Local
Gord’s Running Store Calgary Cardiovascular Network Calgary and District Be Fit for Life Centre
Provincial Climate Change Central
Federal Environment Canada - Climate Change Action Fund
MAKING IT HAPPEN
Total Project Cost
$24,000
(vs. $720,000 for a similar project with bikes in Denmark)
MARKETING
Health
Incentives (aka ‘free stuff’)
WHO DID WE GET?
Participants started with 70 80% are women 55% between the ages of 35 and 49 41% work for the Calgary Health Region
INCENTIVES & INITIATIVES
One-on-one meetings
transit tickets gift certificate pathway/bikeway maps transit maps survey
pedometer
INCENTIVES & INITIATIVES
Kick Off Workshop
walking technique and pedometer instruction blood and cholesterol testing
nutrition information (and healthy lunch provided)
web logbook instruction resource binder
proper shoe fitting
INCENTIVES & INITIATIVES
Daily Travel Log
distance to and from work
mode used
monthly summary sheets
prizes for data entry
INCENTIVES & INITIATIVES
Workshops Core training
Email Contact
INCENTIVES & INITIATIVES
Weekend Urban Hikes
RESULTS - Overall
Reasons People Didn’t Walk To Work
NO TIME
CAR IS CONVENIENT
Save Money
Environment
Health Free Stuff
RESULTS - Overall
The #1 Reason People Joined the Program
Health
WANT TO BE MORE ACTIVE
Health
WANT TO BE MORE ACTIVE
RESULTS - Overall
#1 Reason People are Still Walking
Losing WeightEnvironmentLosing WeightEnvironment
RESULTS - Overall
67% of people are still walking 14% use alternatives to SOV 19% are back to driving
RESULTS - Overall
Over 20,000 kms walked
walking
transitcarpooling
Walking on 74% of the days
RESULTS - Multiple Modes
Participants used as many as 6 modes to travel to and from work
2,3 and 4 modes were most common
RESULTS - Incentives
1) Pedometer
2) Walking Technique and Shoe Fitting
3) Transit Tickets
Most Valuable
RESULTS - Obstacles
Work Related Weather Family Obligations Time
RESULTS - Logbook
15% entered data consistently General thoughts
cumbersome no feedback
Key Changes quick to enter data ability to review entries instant summaries
RESULTS - GHG
Greenhouse Gases Saved
5000 kgs
RESULTS - Goals
Met or Exceeded Goals
60% overall
88% of those still walking
RESULTS - Health
45% increase in perceived health, while 45% stayed the same.
Frequency of activity increased by 45% 60% increase in the length of physical activity
per day
RESULTS - Encourage Others
Walk to Work ChallengeWalk to Work Challenge
WHAT’S NEXT?
Party! Mid-October
Post-Program Survey
Integration into TDM programs employer-based city-wide
KEY MESSAGES
Comprehensive approach to alternatives Flexible program
lifestyles monitoring
Links between transportation, health and environment
THANK YOU…QUESTIONS?
