ADVERTISING ETHICSPresented by: James Curry,

Kareem Daniels, Angel Fernandes, and Antonio Monarres

Topics Covered

For-Profit Colleges TV networks Armani Exchange Nike and Jordans

For-Profit Colleges James Curry

Examples of For profit schools Everest College University of Phoenix ITT Technical Institute DeVry University Full Sail University Kaplan College The Art Institutes

What are For-profit Colleges?James Curry

For-profit colleges are institutes owned by private companies.

Operate mainly as a business by taking advantage of federal aid and student fees.

Most for-profit schools have no admission standards.

Ease of attendance, on-line programs, and flexibility are the main reasons people attend.

How Do For-Profit Colleges Advertise? James Curry

For-Profits have recently been calling themselves “Military Friendly”

Schools, such as ITT, use paid actors to show “success” stories

They do have it written but not spoken on commercials that credits will not transfer.

Full page newspaper advertisements attacking the government in order to protect their federal aid.

Mobile Advertising

Has a new iphone application that’s allows consumers to buy and shop around online through Armani’s website.

The mobile site includes watching video content, using a store locator, viewing a product gallery with photos .

The website also allows the consumer to text messaging targeted to Entertainment, Lifestyle, and Music apps.

Celebrity Advertising

Armani Exchange ad campaign featuring David Beckham who model for underwear ad

Armani always promote their with gorgeous model both male and female.

Some photos that are more provocative than the photos that appear in the ads.

Results

Sales have increased 150% since the deal with David Beckham was inked back in 2007. all thanks to the presence of the international soccer star. 

The mobile add attracted 48,000 users to the mobile site 36,000 video views 2,600 store locator look ups Average CTR: 1.22% Interaction rates as high as 14.5% on the

mobile site

What is Advertising Ethics?

Advertising ethics is the call for corporations to uphold moral code when advertising their products to consumers

The American Assembly of Collegiate Schools of Business has stressed the importance of advertising ethics since the 1980’s

Consumers count on corporations to represent their products truthfully, unethcial advertising is intolerable

What is Unethical Advertising?

Advertisements that contain misleading, misrepresented, and/or misinformed information about a product

Advertisements that degrade a group of people or defaces a culture in light of making the product more appealing

Advertisements that target a specific demographic, a.k.a children, tend to be unethical – children lack the life experience to be able to pass sound judgment on a product

TV Networks & Advertising Ethics

TV Networks care more about the money paid for the advertising slot than the actual material in the ad

Examples: Ads run on NBC during the Superbowl costs millions of dollars, yet contain the most outrageous ads (Groupon Ad, Volvo Ad)

Is Advertising to Children Unethical?

Ad agencies spend approximately $15-17 billion on advertising to children a year

Children ages 8-12 influence parential spending of about $30 billion a year

Over $130-670 billion of parental purchases are influenced by children under the age of 12

Do ad agencies exploit the innocence of children?

Nike/Jordan BrandKareem Daniels

Targeting tactics and advertising schemes

Targeted young Black and Latino men. Now it is advertised to a wider audience.

Jordan's rep on the court leads to success off the court

Shoes are apart of the man

Man vs. Shoe Kareem

Daniels

http://www.youtube.com/watch?v=vkLeQYvtYeI&feature=related

http://www.youtube.com/watch?v=SZjbTq4DcAQ

Celeb AdvertisingKareem Daniels

Basketball: Dwayne wade, Chris Paul, Carmelo Anthony, Ray Allen

Looney Tunes ( Bugs Bunny, Marvin The Martian)

Derek Jeter (Baseball), Spike Lee (Director and Producer), Michael Crabtree (Football)

In 2007 about 40 of the top 50 basketball signature shoes sold were Jordan styles .

When Is It Time?Kareem Daniels

J.Cole feat. Missy Elliot - Nobody’s Perfect“I step over piranha, death over dishonor.

They killin people for J's, that's death over designer.”

15year old killed in Maryland in 1989 over shoes

December 2011 – Jersey man stabbed in brawl … Gunshots outside Cali. Mall that cause thousands to be turned away … Mother arrested for leaving her 2 & 5 year olds in car while shopping