Presented by Donal WareFounder/CEO DWCommunications, LLC145 Ruth Circle, Suite 201Fuquay-Varina, NC 27526dware@dwcommunication.com(919) 567-0583

DWCommunications, LLC• DWCommunications, LLC is a multi-

faceted firm, whose services range from public relations, sports information and marketing consulting, to setting up and building radio networks

• DWCommunications, LLC is the rights holder of the national sports talk show FROM THE PRESS BOX TO PRESS ROW and movethestickshicks.com, the Web site of NFL running back Maurice Hicks; created the Shaw Bear Sports Radio Network; Helped to create the Howard University Sports Network

• Donal Ware is a native of Silver Spring, MD and is a 1998 graduate of Morgan State University. Upon graduating from Morgan State. Ware has worked in the media relations offices of North Carolina A&T, NC State and Shaw University’s. Ware served as play-by-play voice of the Shaw Bear Sports Radio Network and was the play-by-play voice of the 2005 Aggie-Eagle Classic, on WRBZ in Raleigh, one of the top 25 sports radio stations nationally

• The only national, live, call-in, sports talk radio show in the nation whose focus is HBCU (Historically Black Colleges and Universities) Sports.

• Show began airing on August 20, 2005• The show will be syndicated in New York City, Chicago, Philadelphia,

Los Angeles, Daytona Beach, FL as well as areas the show currently airs including Baltimore/Washington, Atlanta, Raleigh/Durham, NC, Greensboro/Winston-Salem, NC, Birmingham, AL and Hampton Roads/Richmond, VA and will expand to other cities

• Plans underway to expand to Satellite Radio (Sirius or XM)• Over 300,000 weekly listeners in the year 2005• FROM THE PRESS BOX TO PRESS ROW’s primary demographic are

males 21-50• Web site averages of 50,000 hits per month• Aggressive marketing campaign and tours will at least triple those

numbers

Guests• All-Pro defensive end and future hall of

famer Michael Strahan of the New York Giants

• NBA legend Al Attles, Vice-President of the Golden State Warriors and teammate of Wilt Chamberlain the night he scored is famous 100 points

• Earl “The Pearl” Monroe, Pro Basketball Hall of Famer and one of the NBA’s 50 Greatest Players

• Buck O’Neil former Negro League player and manager and baseball ambassador and icon

• Other guests have included Gus Johnson, “voice” of the New York Knicks; Grambling’s All-American QB and HBCU Offensive Player of the Year Bruce Eugene; Hampton’s All-American LB Defensive Player of the Year Justin Durant

• Future guests will include Ben Wallace All-star center for the Detroit Pistons; Pam Oliver NFL Reporter on FOX; Steve McNair Pro Bowl QB of the Tennessee Titans

The Web Site www.BoxToRow.com

• The only radio-driven Web site dedicated to the world of HBCU Sports

• Boxtorow.com Game of the Week• The ONLY site one can go to on a Saturday and get updated

HBCU football scores every 30 minutes• Listen to FROM THE PRESS BOX TO PRESS ROW live

on the web every week • HBCU Beauty of the Month• HBCU Radio Central• Web Poll Question• Archived Shows• Special Features

• From the show came a new and innovative feature called the Boxtorow Blitz.

• Boxtorow Blitz encompassed scores from around HBCU Sports as well as actual play-by-play highlights from some of the big games during the week and actual audio highlights from some of the big plays made by former HBCU players now in the NFL, NBA and MLB.

Target Audience – An Overview of the HBCU Sports Market

• There are 114 Historically Black Colleges and Universities (HBCU’s) in the United States with enrollments approaching 300,000 students. At least 75 to 80 of these institutions field athletic teams which serve as sources of competition, pride and entertainment for their schools.

• Over three million fans attended home games at the 53 black colleges that play football. In addition the four major HBCU athletic conferences (Southwestern Athletic Conference {SWAC}, Southern Intercollegiate Athletic Conference {SIAC}, Mid-Eastern Athletic Conference {MEAC}, and Central Intercollegiate Athletic Association {CIAA}) are perennial leaders in home attendance in their respective NCAA divisions.

• Between regular season home games and special events like homecomings and classics, HBCU football games average over 275,000 fans per week. This loyalty to black college sports carries over into basketball where an event such as the CIAA Tournament has become the third largest basketball tournament in America – regardless of division.

• The alumni and supporters of HBCU’s are spread throughout the United States. They occupy high positions in major corporations and dominate the ranks of African-Americans in the legal and medical professions. HBCU’s have produced the largest number of African-American architects and engineers in the United States as well as a lion's share of America's black educators.

• Surveys indicate that the black college sports audience is upscale, professional and highly educated, with a high income level. (Source: Onnidan Online, HBCUSports.com)

Objectives and Strategies • To maximize Brand sales, regain/retain loyalty for Brand

and to preserve and strengthen Brand equities • Promote and implement sales driving/Brand building

tactics with captive HBCU Sports audiences through targeted product sampling

• Cross promote with strong partner(s) and leverage the

strength and appeal of both entities, position Brand(s) as HBCU corporate sponsor, and establish a stronger presence in the HBCU Sports community

• Your company can reach more than 700,000 fans through the Boxtorow Tours and millions through radio and Web site

Target Demographics FROM THE PRESS BOX TO PRESS ROW’s promotional campaign are

aimed directly at the following demographic:• Sports enthusiasts—people from all walks of life that attend

more than 10 games per year.• Primary target are upscale males/females, 28-45, who generally

attend more than one major football event per year, generally traveling in groups of 4-6. High consumers of event related products.

• Secondary target are males/females, 18-35, who attend all events associated with their University, tend to attend in groups of family or friends, see athletic events as quality time activity for families/friends.

• Other targets—Social enthusiasts who would like to be seen at an athletic event; Parents who would like to entertain their kids for the weekend.

• We are targeting African-American consumers who attended or attend Historically Black College and University football events. Average attendance for these events ranges between 40,000 – 60,000 attendees. Southern University had the highest average attendance amongst HBCU school’s at close to 20,000 per game.

• A comprehensive breakdown of target markets and an overview of recent audience research is attached

Tour Stops • SWAC/MEAC Challenge, Birmingham, AL

September 2, 2006• Detroit Football Classic, Detroit, MI

September 2, 2006• Chicago Football Classic, Chicago, IL

September 2, 2006• Southern Heritage Classic, Memphis, TN

September 16, 2006• Urban League Classic, East Rutherford, NJ

Sept. 23, 2006• Atlanta Football Classic, Atlanta, GA Sept.

30, 2006• Prince George’s Classic, Landover, MD Oct.

7, 2006• Circle City Classic, Indianapolis, IN October

7, 2006 (Central --State vs. Hampton) • N.C. A&T University Homecoming,

Greensboro, NC October 21, 2006 • Magic City Classic, Birmingham, AL Oct. 28,

2006• Howard University Homecoming,

Washington, DC• Florida Classic, Orlando, FL November 18,

2006• Bayou Classic, New Orleans, LA or Houston,

TX November 25, 2006• SWAC Championship, Birmingham, AL

December 9, 2006• CIAA Tournament, Charlotte, NC Feb. 26 –

Mar. 3, 2007• MEAC Tournament, Raleigh, NC Mar. 5 – 10,

2007

Sponsorship Opportunities • Presenting Sponsor of Boxtorow Tour (2006-07 Boxtorow Tour Presented by…)• Product sampling during tour• Sponsor of give-away towels on Boxtorow Tour (500 per game)• Logo will be included in every advertising opportunity (Advertises in newspapers

around the country, particularly in locales of the show and school football game programs)

• Logo will appear on Boxtorow Tour Banner• Sponsor of free giveaway for registering for e-newsletter• Logo and Web site link appears in monthly e-newsletter, Boxtorow Report• Logo and banner on boxtorow.com Web site with link to company Web site• Name will be mentioned in weekly promo, which airs on every station that carries

the show and on the Web site (“…This week on FROM THE PRESS BOX TO PRESS ROW, we’ll talk to All-Pro Defensive end Michael Strahan of the New York Giants… brought to you by…”)

• Name will be mentioned as a sponsor of the Boxtorow Blitz (“…This week’s edition of the Boxtorow Blitz is brought to you by…”)

• Thirty-second (:30) spots will air over the course of the show

Packages Platinum ($30,000)• Presenting Sponsor of Boxtorow Tour (2006-07 Boxtorow Tour Presented by…”) • Product sampling during tour• Sponsor of give-away towels on Boxtorow Tour (500 per game)• Logo will be included in every advertising opportunity (Advertises in newspapers

around the country, particularly in locales of the tour, show and school football game programs)

• Logo will appear on Boxtorow Tour Banner• Sponsor of free giveaway for registering for e-newsletter during tour• Logo and banner on boxtorow.com Web site with link to company Web site for

eight (8) months• Logo appears in monthly e-newsletter, Boxtorow Report• Presenting Sponsor of Game of Week graphic during football season on

boxtorow.com (“…/Boxtorow.com Game of the Week”)• Name will be mentioned in weekly promo, which airs on every station that carries

the show and on the Web site (“…This week on FROM THE PRESS BOX TO PRESS ROW, we’ll talk to All-Pro Defensive end Michael Strahan of the New York Giants… brought to you by…”)

• Name will be mentioned as a sponsor of the Boxtorow Blitz (“…This week’s edition of the Boxtorow Blitz is brought to you by…”)

• Total of fifty (50) thirty-second (:30) spots will air on each station over the course of the show

Packages Gold ($20,000)• Presenting Sponsor of one (1) Boxtorow Tour (Boxtorow Tour at the

SWAC Championship Game Presented by…) • Product sampling during tour• Logo will be included in every advertising opportunity (Advertises in

newspapers around the country, particularly in locales of the tour, show and school football game programs)

• Sponsor of free giveaway for registering for e-newsletter during tour• Logo will appear on Boxtorow Tour Banner• Logo and banner on boxtorow.com Web site with link to company

Web site for six (6) months• Logo appears in monthly e-newsletter, Boxtorow Report• Sponsorship of Game of Week graphic during football season on

boxtorow.com• Name will be mentioned in weekly promo, which airs on every station

that carries the show and on the Web site (“…This week on FROM THE PRESS BOX TO PRESS ROW, we’ll talk to All-Pro Defensive end Michael Strahan of the New York Giants… brought to you by…”)

• Name will be mentioned as a sponsor of the Boxtorow Blitz (“…This week’s edition of the Boxtorow Blitz is brought to you by…”)

• Total of forty (40) thirty-second (:30) spots will air on each station

over the course of the show

Packages Silver ($15,000)• Product sampling during tour• Logo will be included in every advertising opportunity (Advertises in

newspapers around the country, particularly in locales of the tour, show and school football game programs)

• Logo will appear on Boxtorow Tour Banner• Sponsor of free giveaway for registering for e-newsletter during tour• Logo and banner on boxtorow.com Web site with link to company

Web site for six (6) months• Logo appears in monthly e-newsletter, Boxtorow Report• Name will be mentioned in weekly promo, which airs on every station

that carries the show and on the Web site (“…This week on FROM THE PRESS BOX TO PRESS ROW, we’ll talk to All-Pro Defensive end Michael Strahan of the New York Giants… brought to you by…”)

• Name will be mentioned as a sponsor of the Boxtorow Blitz (“…This week’s edition of the Boxtorow Blitz is brought to you by…”)

• Total of thirty (30), thirty-second (:30) spots will air over the course of

the show

Packages Bronze ($10,000)• Product sampling during tour• Logo will appear on Boxtorow Tour Banner• Logo and banner on boxtorow.com Web site with link to company

Web site for four (4) months• Logo appears in monthly e-newsletter, Boxtorow Report• Name will be mentioned as a sponsor of the Boxtorow Blitz (“…This

week’s edition of the Boxtorow Blitz is brought to you by…”)• Total of ten (10) thirty-second (:30) spots will air over the course of

the show

Become A Sponsor Thank you for reviewing marketing opportunities with FROM THE PRESS BOX TO PRESS ROW, a presentation of DWCommunications, LLC. We look forward to exploring business opportunities with you in 2006.

For more information or if you have any questions please contact Donal Ware at (919) 567-0583 or via e-mail at dware@dwcommunication.com