Presented by Chris Bechtel, V.P. Products and Services

Your Gateway to Online Audiences

20 Must-Haves for an Effective Online PR Presence in 2008

For Advanced PR Technology - SF: “Journalist-friendly Corporate Websites and Robust Corporate Online Newsrooms –”

Your Gateway to Online Audiences

2

Must Have: More Than Just Press Releases Online

3

Must Have: Editorial Capabilities

4

Must Have: A Good Design

5

Must Have: Branded URLs from Outside Providers

6

Must Have: Ability to Assign Media Contacts

Easier-to-read PR contacts -

7

Must Have: Integrated News Clips

8

Must Have: Press Materials Segmented

9

Must Have: Images in a Gallery

10

Must Have: Option to Password Protect Images

11

Must Have: Media Contacts Protected from SPAM

12

Must Have: A Channel for Transparency

13

Must Have: Integrated Video

14

Must Have: More than One RSS Feed

15

Must Have: Podcasts and One-Click RSS Options

16

Must Have: Campaign Microsites

17

Must Have: SEO for Every Press Release

18

Must Have: Ability to Distribute Multi-Media

19

Must Have: Community Sites w/ Multi-media

20

Must Have: A Provider Who Knows New Media

21

Must Have: Every Page a Multi-Media Release

22

Must Have: Online PR + New Media All-In-One

23

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