Presentazione waf nov011 def

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  • 1. CSR in transition: from a locust to a honeybee attitudeDr. Pierluigi Orati - Journalist, CSR Consultant Kbenhavn, 25.11.2010
  • 2. An old Business model vs a Sustainable one Would you like to be the change or to see the change? Locusts Honey bees Take Make - Waste Borrow Use - ReturnKbenhavn, 25.11.2010
  • 3. The consequences of a shortsighted system Desert ForestDry Inhospitable - Empty Green Liveable - Rich Kbenhavn, 25.11.2010
  • 4. Sustainability: not just surfaceSince companies discovered sustainability as a mere communication/marketing tool,CSR became the packaging of a dangerous product: an overestimated weight givento the reputation. But the packaging in the end of its economic cycle producesdamages and it is a problem to tackle in the developed world. Kbenhavn, 25.11.2010
  • 5. Sustainable Communication used as a hookerLevel ofsustainabilityperceived Beyond Petroleum British Petroleum Betraying Planet TimeCommunication should be used to give / deliver real and useful information to thestakeholders / society and not merely as a tool to gain consensus (a PR exercise).A change of identity (logo) and an appealing website, a well pictured SustainabilityReport or Sustainable initiatives for the friendly press are probably just successfullmarketing tools. Kbenhavn, 25.11.2010
  • 6. From Greenwashing to GreedwashingGreed in the last quarter of century, became more virulent than before, growingspectacularly. Rather than marketing exercises such as greenwashing, Corporations,starting from their Board of Directors till their CSR officers, should put in act somegreedwashing with the purpose to not just maximize their profit in a very blindperspective but creating value through real sustainable practices that, on the longrun, could guarantee the Companies virtuous performances. Kbenhavn, 25.11.2010
  • 7. Some positive approaches Kbenhavn, 25.11.2010
  • 8. The Africa-EU Renewable Energy CooperationProgrammeEuropean Commission has allocated a first 5 million Eurosfrom the fast start climate action grant financing to support athree year start up phase of the programme. This is in addition to a largercontributions to renewable energy investments provided under the InfrastructureTrust Fund and the Energy Facility aiming to contribute to African renewableenergy targets for 2020The key areas of the programme aim at: Strengthening the renewable energy industry and markets in Africa. Implementing renewable energy policies and measures. Focus will be on a setof measures aiming at creating stable and renewable friendly administrative andlegal frameworks. Mobilising existing and new financial instruments to support renewable energyin Africa. Renewable energy research, education and technology transfer.Kbenhavn, 25.11.2010
  • 9. Solar Cooking projectsTwo billion people rely on wood and charcoal for cooking fuel. Solar cooking alleviatesthe conflict between their basic needs and the need to preserve earths dwindling forests. Address clients fuel shortages affecting local health, nutrition and education. Budget savings for institutional cooking fuels and disaster relief situations. In some regions distribution of biomass and fossil fuels are subsidized by aid agencies. Broad use of solar cookers can decrease these costs so that more people can benefit from these humanitarian funds. Solar cooking addresses all of the United Nations Millennium Development Goals. Kbenhavn, 25.11.2010
  • 10. Some practical proposals for seriously committed Corporations Kbenhavn, 25.11.2010
  • 11. Hot tips, not just environmentally orientedI have set some easy and affordable proposals towards those entrepreneurs / topmanagers, corporations, seriously committed to change the current state of art Lets get rid of this equal opportunity policy based merely on the gender affiliation. Onemanager is not good or bad just because of his/her gender! Lets reappraise themeritocracy, companies should give the responsibilities and the manager positions only tothose that really deserve them, beside the gender and of course not creating unbalancedsituations where minorities are not represented at all. MBO (Management by Objective) directly linked to Sustainable performances of thecompany, spread all over the units of the organizations. Lets not be too philosophical andromantic, money will motivate managers to achieve better results. A more serious monitoring of Key Performance Indicators related to CSR and an externalaudit contract for no longer than one year, not renewable. The external auditors, well paidfrom companies, otherwise will tend to be too friendly and flexible. Teleworking: this can be a policy that encounter some initial resistance in the Latinmentality as per my experience: a boss wants to check (physically) his/her employee, thinkingto obtain better performances through direct control. Nothing is so untrue! To make peopleresponsible, this is the real challenge, the control can be easily obtained setting deadlines foreach task assigned. We are not teacher in the primary school and if we treat our people likethat, we will obtain just primary school results. Kbenhavn, 25.11.2010
  • 12. Are all these kind of initiatives enough?Earth provides enough to satisfy every mans need, but notevery mans greed. Mahatma Gandhi Kbenhavn, 25.11.2010
  • 13. Tak Skal Du Hav! RUC Alumni Group on LinkedInKbenhavn, 25.11.2010