Presentazione Google Analytics
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Transcript of Presentazione Google Analytics
![Page 1: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/1.jpg)
Introduction, case studies & API
![Page 2: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/2.jpg)
What is? :brief history
• Born from “Urchin” , acquired in 2005 by Google• Available for users since August 2006• Major upgrades in 2008/2009
• A google Account• A website!• Access to your website code
History
What do you need
![Page 3: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/3.jpg)
Why?:advantages
• Free• Easy to use• Easy to implement• Sufficient possibilities for most
companies• E-commerce support• customizable
![Page 4: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/4.jpg)
Why not? disadvantages
• url and title based results• No data history• …privacy• Javascript and cookies• Only visitors, no crawlers or bots
![Page 5: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/5.jpg)
Setup GA? Best practices
• Have a Gmail account• Create a Google Analytics (GA)
account• Add your site• Add your members
![Page 6: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/6.jpg)
Improve your website: embedding
simple and fast! Just set your web application in the JavaScript API to access all functions, data, and then manipulate the data to show the best possible
JS: new google.visualization.PieChart(document.getElementById('sourceChartDiv') );
easy
sample: get a Pie
![Page 7: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/7.jpg)
Same case studiesfrom my own briefcase
![Page 8: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/8.jpg)
A new project: first report
Our new web analytics project starts with few information, you need just a week to have the first complete report.we can watch the total number of visitors, the number of unique visitors, their origin and discover the keywords that lead to the site…and much more
![Page 9: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/9.jpg)
Improve your website: use report
improve our site: Analyzing the overlay content and their performance; using simple steps we can know what content is most appreciated by our guests and which ones need to be revisited
![Page 10: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/10.jpg)
An old project: complex report
Let us now take data from a web portal with 4 years of life, an e-commerce and search engine web 2.0 integrated.
Besides the usual statistics show, we monitored the site search, content and trend of e-commerce products
![Page 11: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/11.jpg)
Follow the improvement: e-commerce
E-commerce report
One of the most important pages of our web portal is the E-commerce report. With this and thanks to the developers for the implementation of the e.commerce tracking code, we can know data about the products and the guests that became buyers.
Through the filter by category, we know which brand has sold more than others and which products are preferred by users for each brand
![Page 12: Presentazione Google Analytics](https://reader035.fdocuments.net/reader035/viewer/2022081602/54961681b479592a118b4620/html5/thumbnails/12.jpg)
Thanks for your attention
For further information contact us at:
email: [email protected]: http://www.fltlab.netmobile: +39 3286156660