Presentazione Aziendale Company Overvie · La Felinese Salumi S.p.A -Company OverviewLa Felinese...
15
I l g u s t o d e l l e c o s e D a l 1 9 6 La Felinese Salumi S.p.A. . Via A. Moro 4/A 43135 Felino Parma (Italy) – Tel. +39 0521 837711 – e.mail: [email protected] The taste of things made with love. Since 1963. Company Overview
Transcript of Presentazione Aziendale Company Overvie · La Felinese Salumi S.p.A -Company OverviewLa Felinese...
Il gusto delle cose Dal 196
La Felinese Salumi S.p.A. . Via A. Moro 4/A 43135 Felino Parma (Italy) – Tel. +39 0521 837711 – e.mail: [email protected]
Presentazione AziendaleLa Felinese Salumi S.p.A. . Via A. Moro 4/A 43135 Felino Parma (Italy) – Tel. +39 0521 837711 – e.mail: [email protected]
T he taste of things made with love.Since 1963.
Company Overview
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 2La Felinese Salumi S.p.A -Company Overview
La Felinese Salumi Spa, founded in 1963, is a family business located in Felino (Parma, Italy) specialized in the production of a wide range of high quality deli meats.
La Felinese has a turnover of approx. 70 million €uro and a production of 7,500 tons, it employs more than 200 staff in its production plants, each one dedicated to specific product lines.
The product range is varied and includes The Italian Classic Deli Meats, such as Parma Ham (P.D.O.), Salame Felino (P.G.I.), Coppa di Parma (P.G.I.), Mortadella Bologna (P.G.I.), High Quality Cooked Hams, Salami Milano, Hungarian Salami, Traditional Pancetta. All products are rigorously manufactured in owned production plants.
The segment of pre-sliced products is by far the most significant one with a production of 2,100 tons and it accounts for almost 50% of total sales.
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 3
Four friends and colleagues P.Aschieri, S.Baratta, N.Lori
and R.Spotti found La Felinese.
They start with a simple idea: supply the refined specialties
from Parma, salami and pancetta, to customers.
The new plant in Felino at via Aldo Moro 4 sees the
inauguration of new lines that significantly increase the product range (Cooked Hams
and Mortadella).The production of sliced meats
begins in the plant of Via Moro 4. The fact of producing all the raw materials gives the Company a strong competitive advantage.
A new plant is built to meet the growing demand for sliced products. In less than 10 years,
sliced products become the company’s most significant
segment.
A new production plant is built and
the company starts producing
Parma Ham.
La Felinese purchases a plant for the
production of dry-cured hams with the aim of increasing its production capacity.
In 2013 the Company celebrates its 50 the
anniversary.
Key Years in the Company’s
19631967
19851997
20012013
2009
La Felinese Salumi S.p.A -Company Overview
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 4
Ricavi(€m) Ricavi per Linea Prodotto
La Felinese Salumi S.p.A -Company Overview
1975 Dry-cured Hams 14%
CookedHams 14%
Sliced products
48%
Salami 8%
Pancetta 7%
Mortadella 5%Other 2%Coppa 2%
5
1995
41
1985
12
2005
52
2014
68
Sales (€ m) Breakdown of Sales by Product Line
Key
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 5
• Le vendite in Italia rappresentano la parte piùimportante
• Le vendite nella Grande Distribuzione sonoconcentratein alcunegrandi Catene
• Le vendite nel Dettaglio Tradizionale sonocoordinatedal oltre 70 addetti (Capi Area+Agenti) esono indirizzate all’Alta Salumeria Specializzata eDistributorilocali.
• Continuano le collaborazioni con alcuni grandiindustrie italiane soprattutto nel segmento deiprea�ettati.
La Felinese Salumi S.p.A -Company Overview
Sales
Industry 9%
Domestic sales
Retail/Wholesale
32%
Large Retail 59%
Export 15%
Total sales
Italy 85%
Domestic Market
• Sales in Italy account for the largest share.
• Large Retail sales are concentrated in some large Retailers.
• Traditional Retail sales are managed by more than 8 0 operators (Area Managers+Agents) and are targeted to Specialized Deli Shops and Local Distributors.
• Relations of collaboration with some large Italian companies continue especially in the pre-sliced meat segment.
La Felinese Salumi S.p.A -Company Overview
12
8
4
2
10
6
0 2008 2010 2014 0%
8%
4%
12%
18%
2%
10%
16%
6%
14%
2009 2011
Export Countries 14%
Italy86%
Others26%
Sweden 7%
Canada 7%
France 10%
Russia 18%
Austria17%
Germany 15%
Development of Foreign Market
• Products are exported to more than 25 countries worldwide: Europe, Russia, Norway, Switzerland, New Zealand, Hong Kong, Japan, Canada, China and other countries.
• The breakdown is 65% to EU countries and 35% to non-EU countries.
• Sales abroad have recorded an excellent increase in the last six years. Total sales have exceeded 10 million euro and account for 15% of total sales.
• The highest sales volumes are achieved via local importers (about seventy).
The main sales driver are sliced products.
Sales Trends Abroad (€m)and % of sales out of total Company sales
Breakdown of Sales by Area
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 7
• Gli a�ettati sono il core businessaziendale e la lineacon la maggiorcrescita
• Crescita doppia negli ultimi cinaue anni, moltomaggiore rispetto al tasso di crescita del mercato(+21%).
• I Prosciutti prea�ettati (Parma Dop, Nostrano, Estero)sonoil primoprodottoconvolumiannuali di 560 tons
• La FelineseSalumi o�re un’ampia gamma di prodotti,in buona parte a marchio privato (vengono gestiteoltre 250 referenze)
• La maggior parte di queste referenze sono prodottenei nostri impianti produttivi, pertanto siamoorgogliosidi dire: “La Felinese li fa…poi li a�etta ”
La Felinese Salumi S.p.A -Company Overview
2008 2010 2012 20142007 2009 2011
Sliced Products
• Pre-sliced products are the core business and the fastest growing line.
• Double digit growth in the last five years15 by far on top of the market growth rate(+21%).
• Pre-sliced dry-cured hams (Parma Ham P.D.O., Nostrano, MEC Ham) are the best seller with 560 tons/year.
• La Felinese Salumi offers a wide range of products, mostly for private labels (more than 250 SKUs).
• Most of these SKUs are produced in our plants, therefore we can proudly say:
“La Felinese makes them… and then slices them!”
Product Mix
Sales Trend of Sliced Products (€m)and % of sales out of total Company sales
30
35
20
10
5
25
15
0
Coppa 8%
Salami13%
Pancetta8%
Mortadella21%
Cooked Hams 21%
MaturedDry-cured Products
23%
Other5%Bresaola 3%
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 8
• Felino, Parma, Via A.Moro 8/A• Produzionedi prodottoprea�ettato;• 18.000 mq(5.000 coperti);• Capacità produttiva: 150.000 conf/giorno• BRC , IFS. • Sala Baganza, Parma.
• Produzionee stagionaturaProsciuttoCrudo• 4.500 mqcoperti• Capacità produttiva: 250.000 pzanno• BRC, IFS
• Felino, Parma, Via A.Moro 4/A:• Produzione di: Prosciutti Cotti,
Mortadelle, Pancette, Coppe, Salami.• 20.000 mq(15.000 coperti).• Capacità produttiva: 4.500 tonsannui
• Felino, Parma, Via Garibaldi, 18.• StagionatraProsciuttocrudo• 6.000 mqcoperti
La Felinese Salumi S.p.A -Company Overview
Our Production
• Sala Baganza, Parma.• Production and maturation of Dry-cured Ham• 4,500 sqm roofed• Production capacity: 250,000 pcs/year• BRC, IFS
• Felino, Parma, Via Garibaldi, 18.• Maturation of dry-cured ham• 6,000 sqm roofed
• Felino, Parma, Via A.Moro 4/A:• Production of: Cooked hams, Mortadella, Pancetta, Coppa, Salami.• 20,000 sqm (15,000 roofed).• Production capacity: 4,500 tons/year
• Felino, Parma, Via A.Moro 8/A• Production of pre-sliced meats;• 18,000 sqm (5,000 roofed);• Production capacity: 150,000 packs/day• BRC , IFS
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 9
All’interno dei nostri impianti le tecniche di produzionemanuale, basate sulla ricchezza dell’esperienzatramandata da generazionea generazionesono perfettamente integrate nel ciclo produttivoe l’elevataqualità dei nostri prodotti tipici, come il Prosciutto di Parma, il Salame di Felino, le Specialità di Parma, IProsciutti Cotti, le Mortadelle e le varie tipologiedi Pancette, sono il risultato del binomiodelicato tra lericette tradizionali e le tecnologied’avanguardia.
Il nuovoimpiantodi prea�ettato è unesempiodi tecnologiad’avanguardia applicata alla produzionetipicacon l’obiettivodi preservarequalità e sicurezza: il processoproduttivoavvienein sette camere bianche, duedelle quali sono “classe 100” (l’aria all’interno è ricambiata almeno 70 volte all’ora). Il prodottoa�ettatoviene deposto manualmente all’interno della busta e confezionato in atmosfera protettiva. L’interoprocessoè studiatoper preservare la freschezzadeinostri prodotti.
La Felinese Salumi S.p.A -Company Overview
Production
Inside our plants, manual processing techniques, based on a wealth of know-how handed down from generation to generation are perfectly integrated with the production cycle, and the high quality of our typical products, i.e. Parma Ham, Salame Felino, the Specialities of Parma, Cooked Hams, Mortadella and different types of Pancetta, is the result of a very fine balance between traditional recipes and cutting-edge technology.
The new slicing plant is an example of state-of-the-art technology applied to a typical production with the aim of granting quality and safety: the production process takes place in seven cleanrooms, two of which are “class 100” (the air inside the cleanroom is recirculated at least 70 times an hour). The pre-sliced product is laid inside the pack by hand and packed in a modified atmosphere. The entire process is designed to preserve the freshness of our products.
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 10
Distributori, e “ Tesori del Castello” , linea dedicata al DettaglioTradizionale che si caratterizza da un’o�erta
“premium” con prodottidella grande tradizionesalumiera italiana.
Belle&FrescheAlta Salumeria e Linea Classica sonoi marchi dei prodottiprea�ettati
Brand
The Company operates on the Italian market with two brands: Felinese, dedicated to Large Retailers and Distributors, and “Tesori del Castello”, dedicated to Traditional Retailers
featuring Italian premium traditional deli meats.Belle&Fresche Alta Salumeria and Linea Classica are the brands of pre-sliced products.
La Felinese Salumi S.p.A -Company Overview
er
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 11
Pancette, Coppee MortadelleQuesti prodottiderivanoda unaricette tradizionali
La Felinese Salumi S.p.A -Company Overview
Product Range – Deli Counter
La Felinese offers a wide range of selected high quality deli meats.Parma Ham with bone and boneless, Matured Dry-cured Hams, High Quality Cooked Hams, Salami,
Pancetta, Coppa and Mortadella.These products are made from highly selected raw materials and are prepared using traditional recipes.
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 12
Belle& Fresche Alta Salumeria è la più importanteLineadi prodotto. Punti di forza:
• Ampioportafoglio di prodotti (1 Dop, 3 Igp, la maggior parte delle referenze sonoprodotteconmateria prima di origineitaliana certi�cata ISO 22005:2007
• Grandevisibilità del prodottoe sul puntovendita
• Peso�sso da 100g: battuta di cassa piùcontenutasenza rinunciarealla qualità
Pre-sliced
La Felinese Salumi S.p.A -Company Overview
Belle & Fresche Alta Salumeria is the most important Product Line. Strengths:• Wide product portfolio (1 P.D.O., 3 P.G.I., most SKUs are made using Italian raw materials that are ISO 22005:2007 certified)• Great product visibility at the point of sale• Fixed weight 100g: lower pack price without compromising on quality
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 13
bassa, senza rinunciare , comunque,alla qualità del prodotto avendoanche una scelta moltovaria
Abbiamodiversi�catoil peso(�sso) dellereferenze: vi sonoconfezionida 50g / 70g / 80g
Visione facilitata per il consumatorein quanto la confezioneè molto “aperta” in modoche possa sceglierepiù facilmente
La Felinese Salumi S.p.A -Company Overview
Pre-sliced
Linea Classica was developed to meet the need for fast consumption, including out of home, with a low pack price without compromising on product quality and having a very wide assortment.We have diversified the SKU weights (fixed): 50g / 70g / 80g packsIncreased product visibility for consumers for easier choice.
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 14La Felinese Salumi S.p.A -Company Overview
Strategy
Investing in high potential segments, exports and pre-sliced products in such a way to continue promoting Italian high quality deli meats.
The segment of pre-sliced meats is expected to be the company growth driver with the target of generating a 50% growth in overall sales in the next five years.
Focusing on cost optimization and production efficiency to offer higher quality at competitive costs.
Continuous investments in high quality products and control of production processes from raw materials to pre-sliced products to keep our strong competitive advantage.
Keeping the close tie with the area of Parma and generating growth through tradition and taste.
La Felinese Salumi S.p.A. – PRESENTAZIONE AZIENDALE Page 15
La FelineseSalumi S.p.A.Sede Legale: V. A.Moro 4/A – 43035 Felino – Parma - Italy
Tel. +39 0521 [email protected]
La Felinese Salumi S.p.A -Company Overview
La Felinese Salumi S.p.A.Registered Office:V. A.Moro 4/A - 43035 Felino - Parma Italy
Tel. +39 0521 [email protected]
T he taste of things made with love.Since 1963.
