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Transcript of presentation_final
![Page 1: presentation_final](https://reader031.fdocuments.net/reader031/viewer/2022030311/58ef5e6a1a28ab425c8b4699/html5/thumbnails/1.jpg)
San benedetto
Felix Witterstein fivos spyrides Layane Makhlouf
Group
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1st concept
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whats the difference between a sleek can and a normal can?
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a sleek can is bigger and easy to grab!
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make san benedetto tea, a drink to go, with which you can explore the world.
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the protagonist is you.
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see through the eyes of san benedetto
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in 2 years, we explored italy in our own way.
we decided to show our interpretation of the country with a minimalistic approach.
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we don’t want to show any italian landscape on the can, instead focus on the character
because it is for you to explore italy with the san benedetto sleek can.
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DIE-LINE
K1192680A
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we want to encourage everybody to make his unique experience of italy.
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facebook campaign
create a page where people could share the experience they had drinking san benedetto.
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2nd concept
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whats makes italy this beautiful?
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Each door, each house and each window is different.
we concentrated on this aspect and show a diverse italian uniqueness
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unique like italy
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DIE-LINE
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create your italian building or city
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With this special edition consumers collect the different tastes. This would increase sales and
encourage them to taste the other products.
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thank you!