Presentation_Case_14_Awesome (2)
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Case Study 14 Haley McGee PR 192
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Transcript of Presentation_Case_14_Awesome (2)
![Page 1: Presentation_Case_14_Awesome (2)](https://reader035.fdocuments.net/reader035/viewer/2022070602/587b34281a28ab057d8b6c5f/html5/thumbnails/1.jpg)
Case Study 14
Haley McGeePR 192
![Page 2: Presentation_Case_14_Awesome (2)](https://reader035.fdocuments.net/reader035/viewer/2022070602/587b34281a28ab057d8b6c5f/html5/thumbnails/2.jpg)
What Is An Information Campaign?
Seeks to change the knowledge, attitudes or behaviors
![Page 3: Presentation_Case_14_Awesome (2)](https://reader035.fdocuments.net/reader035/viewer/2022070602/587b34281a28ab057d8b6c5f/html5/thumbnails/3.jpg)
What Makes It
Effective?
Here’s Our Evidence!
![Page 4: Presentation_Case_14_Awesome (2)](https://reader035.fdocuments.net/reader035/viewer/2022070602/587b34281a28ab057d8b6c5f/html5/thumbnails/4.jpg)
Identifying Key Targets
What Makes It
Effective?
![Page 5: Presentation_Case_14_Awesome (2)](https://reader035.fdocuments.net/reader035/viewer/2022070602/587b34281a28ab057d8b6c5f/html5/thumbnails/5.jpg)
What Makes It
Effective?
Don’t Measure Impact, Measure
Outcomes
![Page 6: Presentation_Case_14_Awesome (2)](https://reader035.fdocuments.net/reader035/viewer/2022070602/587b34281a28ab057d8b6c5f/html5/thumbnails/6.jpg)
Carr-Jordan’s Initial Tactics
Uploaded Video to Social Media
Drafted State Legislation
Contacted Local Media
![Page 7: Presentation_Case_14_Awesome (2)](https://reader035.fdocuments.net/reader035/viewer/2022070602/587b34281a28ab057d8b6c5f/html5/thumbnails/7.jpg)
Chuck E. Cheese’s
launched a campaign with Purell
Restaurant mounts its own
Campaign
![Page 8: Presentation_Case_14_Awesome (2)](https://reader035.fdocuments.net/reader035/viewer/2022070602/587b34281a28ab057d8b6c5f/html5/thumbnails/8.jpg)
How Restaurants Responded
McDonald’s statement
Chuck E. Cheese's
statement
![Page 9: Presentation_Case_14_Awesome (2)](https://reader035.fdocuments.net/reader035/viewer/2022070602/587b34281a28ab057d8b6c5f/html5/thumbnails/9.jpg)
Carr-Jordan’s solution
How Could the issue be
Minimized
Be more responsive