Target Audience Research

Gender

MaleFemale

I have conducted a questionnaire that has been given to my possible audience/readers, I varied the amount of males and females that I asked, but most likely the audience would probably be a male dominated audience for my magazine.

What is your gender?

Target Audience Research

Age0

2

4

6

8

10

12

14

16-1819-2122-25

The variety of people that I have asked to fill in my questionnaire are mostly between the age range of 16-21 and mostly they are teenagers aged from 16-18. I have done this because a market for indie rock magazines for this age range is not very common therefore I have chosen to try and make my target audience within that age range.

How old are you?

Target Audience Research

Frequency of publication0

2

4

6

8

10

12

14

Every WeekMonthlyOnce a yearNever

How often do you buy music magazines?

The people that I have given the questionnaire to never buy magazines, and then the second highest is that 4 people buy music magazines. I would try and make those people who do not buy magazine to buy my magazine because it is something new and interesting that would suit their taste.

Target Audience Research

Favourite Colour

BlueGreenGrayBlackRedYellowOrangePink

What’s your favourite colour?

I have also asked them what their favourite colour are to distinguish certain colours that would attract my target audience’s attention. From this census the most common colour that they have said are green, red and blue. I will consider these colours while choosing my colour scheme for my work.

Target Audience Research

Magazines in a year02468

10121416

0-5 6-11 12+

How many magazines do you buy in a year?

The people that I have conducted the questionnaire with all buy magazines per year to see how much magazine they read. To work how the frequency of my publication.

Target Audience Research

What type of magazines do you read regularly?

Q MagazineKerrang MagazineMojo MagazineNME MagazineOtherNone

By asking this question, I can see which magazines I am competing with and so that I am able to make a better magazine than the magazines they already buy.

Target Audience Research

1

2

3

4

5

0 1 2 3 4 5 6 7 8 9 10

Relevance of the colour scheme from 1-5

Relevance of the colour scheme from 1-5

My future audience has stated that the colour scheme is quite relevant therefore I will chose my colour scheme well to try and appeal it to my audience.

Relevance of the colour scheme on a front cover (1= Very relevant 5=Irrelevant)

Target Audience Research

What do you recognise first when you first look at a magazine?

Mast headMain imageCover linesFree GiftOther

Main image seems to be very important in my reader’s opinion as it is the first thing that will attract them to buy magazines, therefore I will use a good quality main image with good lighting and attitude that depicts the artist’s personality.

Target Audience Research

Download CD Poster Vouchers0

2

4

6

8

10

12

14

What free gift would you prefer?

They would prefer a poster as something that is free on the magazine, from the census I will use a poster for my freebie on my magazine.

Target Audience Research

How often do you go to gigs or music festivals in a year?

Never 1 - 5 6 - 10 11+

They are also more likely to go on gigs therefore I will use gigs as one of my regular articles on my music magazine.

Target Audience Research

£1.50-£2 £2.50-£3 £3-50-£4 £4.50-£502468

10121416

How much would you pay for a music magazine?

I will range my magazine’s price close to the price that they have chosen from my questionnaire.

Target Audience Research

Downloading from the internet

Buying CDs from shops0

4

8

12

16

What are your methods of buying songs and albums?

They also download songs from the internet more often than buying them from the shop therefore I could give them free music downloads as a freebie; they might also buy music magazines from the internet via subscriptions and handheld devices eg. Tablet, kindle or mobile.

Target Audience Research

Colours associated with Indie rock

BeigeBrownCreamBlue White RedBlackPurpleOrangeGreenYellow

The colours that they have chosen that are more associated with indie rock are red, black, brown and blue therefore I will base my colours scheme from this outcome to try and attract my audience because they are colours that they like and would prefer to be on a magazine.

Target Audience Research

iPod

iPhone

Walk

man

CD player

Youtube

iTunes

Other

0123456789

10

How do you listen to music?

They are more likely to listen to music through iPhones, iPod and through Youtube.

Target Audience Research

What do you like to see in a music magazine?

InterviewsGig ReviewsBand ReviewsNews about music and Indie rockFree Poster

They are also prefer to see interviews and the freebies in a magazine therefore I will make sure to pay more attention on those aspects on my magazine.

Target Audience Research

Concluding this audience research I have covered most of my audience age range from 16-21 yrs old and I haven’t covered the 22-25 audience. This is because I have chosen to decrease my age range as it shows that people from the age range of 16-21 are more unlikely to buy magazine however this also shows an open market from them. The results are quite biased as it shows that many people that have stated their age range are in the range of 16-18 yrs old.

Conclusions