Submitted by:-Amit sharma

Aditi joshiBishnu singh

Marketing plan on AVA Speakers

DETAILED DESCRIPTION OF THE PRODUCT

1.High power 18”sub bass speaker(1000wt RMS)

- This monster uses a 5”high temperature voice coil .

- The dual spider with several cooling vent’s.

- The aluminum die cast chassis for keeping the sound clean and clear .

- The strong lead wire and gold plated connector’s for to ensure clean signal transfer from the amplifier to voice coil.

2. High Powered 18” Sub Bass Speakers(800wt RMS)

-It can go into all types of enclosure design like horns, T-bins and a variety of reflex boxes.

-The 4”voice coil is a high temperature winding, encased in a high power motor system ensuring extreme efficiency and thermal stability over extended use.

-bass unit is put together using the boost aluminum flexure, ensuring absolute rigidity at all given times.

-Power handling of 800 watt’s RMS with 98dB sensitivity can create extreme pressure level.

3. AVA 1820 18” 500wt RMS

- The AVA 20 series incorporate large 100 oz.

- 220 mm magnet with gold plated connectors.

- Sturdy aluminum die cast bodies .

- Multy cooling system.

-They have 4” voice coil and are ideal for sub bass application.

A.V.A Speakers

MISSION: TO provide a crystal clear sound at an appropriate volume.

VISSION : To become most adorable and respected company in the field of music.

AVA SPEAKERS

Overall marketing management tactical plan:-

1.Customer management

Know what customer wants

Use target and new direct media actions

Use non media action ( sports sponsorships, festivals)

Augment communication actions with value-added programs

Reach customers in the store or where they make the decision to purchase

2.Current product line plans

Altering or refining the features and benefits

Reformulating or retooling the technical origin of the product substance

Adding value

Adjusting to pricing and costing

Repositioning in the product line or against the competition

Adding new or replacement product

3.Product branding plan

Maintaining position

Repositioning or inventing the brand

Multybranding ( private label versus brand name)

Positioning a brand extension

Modifying or replacing the brand

4.New product development

Idea formulation, concept assessment and acceptance

Product development commencement

Designing and planning

Product building

Procedural development

Implementation

5.Pricing plan

Price alteration ( lower or higher)

Price discounting

Cost cutting

Special pricing

Price repositioning

Target pricing programs ( rebates or promotional )

6.Distribution plan

In B2C

Producer direct to the customer

Producer to the retailer and then to the customer

Producer to the wholesaler, the retailer. And then to the customer

Producer to an agent

In B2B

Producer to the industrial user

Producer to the distributor or dealer

Producer to an agent and then to the industrial user

7.Advertising plan

What are you trying to achieve through advertising

Whom o you want to reach

When do you want to reach them

Where should you reach them

How often should you reach them

What medium will you use

Competitor assessment-

Music industry-it is a renowned industry where we are having large number of music lovers in the form of young generation ,also there are bhajan sandhayas, marriages, DJ parties and other auspicious events.

Competitive forces will be :-

A large market in size

Growth rate is also very high

Young generation which form a large part of the country likes to have music and DJ parties frequently.

We will provide speakers which are water resistant

Less number of players

Critical success factors-

Water resistant speakers, which will provide us a differentiation focus.

Sub woofers and sub bass

Multi cooling system, ensure that speakers will not get warm and frequent damages can be reduced

Competitors currently satisfying our product need:-

AHUJA

YAMAHA

JBL(NO.1 IN THE ALLL OVER WORLD)

Competitive advantage (competitors )-

Product is new ,so we will not be able to enjoy that much market share which our competitors can avail.

Competitive advantage(AVA)

Water resistant

Strong lead wire and gold plated connectors

Aluminium die cast chassis

COMPETITIVE DISADVANTAGE-(competitors)

Water resistant speakers

We also have sub woofers and sub bass

Competitive disadvantage-(AVA)

Product is new ,so less market share

Not high quality description

Contingency plan

we will do a heavy advertising expenditure on our product by using push strategy, but if this plan fails we will certainly do sponsorship in many of the music events and thereby will make our brand a popularise brand.

Thank you