By:Krystal SongPeriod: 7/8

This power point is to show about what I learned in the unit ‘Consumer and

Economics’. So, I picked six products from different brands to show about

what I learned. It will show: the product, the brand, values,

marketing strategies, and how it shows my identity.

Product: Iphone

Brand: Apple

The Iphone values is love to me because, I know many people who has an Iphone. I

wanted an Iphone because I wanted to fit in with everyone else. That’s because, all my friends had an Iphone or an Apple product. So, I felt like I was kind of being left out.

Because, sometimes my friends would talk about songs and applications on the Iphone, and when they did I felt like I wasn’t part of the group. So I went to buy an Iphone. After that, I felt like I was now part of the group,

because I can talk about songs and applications with them too.

Apple’s marketing strategies is: guilt/ fear/ pity. Apple made me feel guilty and have fear. That’s because when Apple markets

their product, it me feel guilty and have fear because, everyone has an Apple product. It made me feel guilty because, I felt like it

was my fault I didn’t have an Apple product. Because, everyone had an Apple product

except me. I felt fear because, I was scared that I was the only that doesn’t have an Iphone. And, everyone would be talking

about the newest songs and new applications.

Product: Coloring Pencils

Brand: Smencils

Smencil’s values is fun because, it is fun to use. Smencils are coloring pencils that are scented

pencils. It has different colors and scents. When ever I have the pencils it is very fun to

use. For example: when I am coloring, the colors are very cool. And, you can smell the different yummy scents. Scents like: cotton

candy, orange, root beer, etc. It is very different from other coloring pencils. So every time I use Smencils it is like getting a new toy,

because, I am tired of using ordinary color pencils. So I keep on buying them because

they are so fun to use.

On the packaging of the color pencils, the marketing strategies is fact and figures. That’s

because on the packaging it says that the product is made out of recycled paper. They

are trying to get people who really cares about the environment to buy their product. When

they say and use recycled paper in the pencil, it makes their brand seem and look better to

people. So, Smencils are trying to say that the pencils are good for the environment and that

Smencils cares about the environment.

Product: Wallet

Brand: Coach

Coach values is power. It is power because, when I went to buy the wallet, I felt very

important. That’s because, it makes people feel like they are buying a very good and

expensive product. The Coach store builds the effect of the value too. Because,

everything is all nice and tidy. All the floors are shiny, the products are stacked neatly, and even the sales people looks neat too.

That’s makes everything in the store makes people feel like power. The sales people who

were selling me the wallet also made me feel important too.

Coach was using perception of beauty as their marketing strategies. Because when I went to buy a Coach wallet, all the wallets were showing beauty. By, making the wallets look all nice and clean. In

the show case, the sales people were always wiping the show cases clean. And making sure that the Coach products were all clean and perfect in the show case. When I was in the Coach store, when people were looking at a product and put them

back, the sales people hurried to put the products all neat and perfect. Coach thinks that if they use

perception of beauty as their marketing strategy it would have many people buy their product.

Product: Markers

Brand: Staedtler

Staedtler values are fun. That’s because, staedtler marker set comes in different colors. The

markers either has a big tip or a fine line tip. So, when you are coloring with the markers it is

fun. You can outline or color in the picture. I usually use the markers to write, and when I

use them to write it brightens my whole paper. It sometimes makes writing notes my math

notes look better and helps me have a fun time in math. When you use the markers, it makes you feel very creative and you can draw and

color just about anything.

Staedtler marketing strategies is ideal kids (or families). Because, when I saw the

advertisment of the markers, it was showing a some kids with the markers and they were

having fun coloring. So, I thought that if I buy the markers then I will have fun using them too, just like the kids in the ad. I even saw

some of my friends using Staedtler markers and having fun with them just like the kids in the advertisement. The advertisements gave the feeling that the markers are very good to

buy and use.

Product: Shirt

Brand: Hollister

The value that Hollister shows is power. That’s because, everyone knows what Hollister is. Hollister is a popular brand, but is kind of expensive at the same time. Many people

always or wants to buy clothing from Hollister. Because, it makes them feel

important. When I wear a Hollister shirt, it always makes me feel important. Because, I am wearing a popular brand product. So, I

feel important, but Hollister is also sometimes expensive too.

Hollister marketing strategies is: perceptions of beauty. That’s because when I saw the shirt I really wanted a Hollister shirt. The shirts are

very cool looking and I saw many people wearing it. And when other people were

wearing the clothing it look something very pretty to wear. It was showing a lot of

beauty, because you can’t buy a shirt like that any where else. Hollister in some way

has people advertise their clothing for them, even though the people doesn’t know that.

Product: Bracelet

Brand: Tiffany & Co.

Tiffany & Co. values are: freedom. The value is freedom because, I feel independent

wearing my Tiffany & Co. bracelet. When I go places I usually don’t see people

wearing a bracelet like mine. To me it makes me feel much different than

everybody else. Because I know that I don’t wear clothes and accessories like everyone

else.

Tiffany & Co. uses perception of beauty as their marketing strategy. When ever I go into the Tiffany shop, I see everything perfect. For

example: the sales people and products are all in perfect order. The sales people are speaking

perfectly, as in nicely. And the products (the necklace, bracelets, rings, etc.) are stacked and placed perfectly, and the products are all clean.

There is no finger smudges on the glass or anything. It made me want to buy the whole

store because it was all so perfect and pretty.

Iphone: it shows that I like to have the latest things and wants to fit in with everyone else that has an Iphone.

Smencils color pencils: it shows that I am a creative person. Who likes to draw and color.

Coach wallet: it shows that I like to have the newest things and

Staedtler Markers: this product shows that I am creative and likes to color and write.

Hollister Shirt: it shows that I like to wear the same kind of clothes just like everyone else.

Tiffany Bracelet: it shows that I like to also be different too, by wearing other accessories different to other people.