Presentation with AOL UK: The Promise of Programmatic: What Publishers Need to Know
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IS PROGRAMMATIC
description
One of the world’s leading publishers, including The Huffington Post, TechCrunch, Engadget and AOL On Originals, AOL has unique global insights into the ways in which programmatic is changing the commercial strategy of publishers. As one of the worlds leading technology companies, AOL has also taken a prominent position by investing in programmatic platforms including Adap.tv, MARKETPLACE and Adlearn Open Platform.
Transcript of Presentation with AOL UK: The Promise of Programmatic: What Publishers Need to Know
IS PROGRAMMATIC
Our business is infested with idiots who try to impress by using pretentious jargon
DAVID OGILVY
programmatic: the automation of a mundane task
4 FEARSABOUT PROGRAMMATIC
SALESFORCE SKILLSETS: HUMAN PRIORITY
YIELDS: PUBLISHER PRIORITY
COMPLEXITY OF PROCESSES: INDUSTRY PRIORITY
YIELDBRAND SAFETYSKILLS/SALESFORCECOMPLEXITY
PROGRAMMATIC CAN DRIVE PREMIUM REVENUES
VOLUMES YIELDSPROGRAMMATIC OPPORTUNITY
“PER
FORM
ANCE
”
“BRA
ND”
REMNANT
RUN OF SITE
RUN OF CHANNEL
TARGETED
£
£ £
£ £ £
£ £ £ £
£+
££+
£££+
££££+
BRAND SAFETY
NEED WEATHER AD
IDEAS FOR IMAGES:
Kid looking at deep endForest for the treesMaze
KEY LEARNINGS1. Uncover new value for your inventory by
making it accessible programmatically
2. Use the tools in the technology to maintain control for your brand
3. Free up your sales and marketing teams to do what they do best
4. Test, Learn, Optimise.5. Test, Learn, Optimise.
