Presentation vision concepts_with_SMEs_3nov2015

Challenge the future

The design of Vision Concepts with smalland medium-sized enterprises

Ricardo Mejia (PhD candidate)

PhD promotors: Prof. dr. P.J. Stappers & Prof. dr. H.J. Hultink, and daily supervisor: Dr. G. Pasman.

Faculty of Industrial Design EngineeringDelft University of Technology, The Netherlands

Presentation for SMEs


Ricardo Mejia

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The project

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Content

Situation: SMEs & innovation

Complication: explore the future is far from easy

Solution: design can help, the design of Vision Concepts with SMEs

● The notion of Vision Concepts

● The purpose & benefits of concept visioning for SMEs

● The design technique

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Situation / SMEs & innovation

exploiting old ideas exploring new ideas

(Schreyogg and Kliesch-Eberl (2007) & Cornella (2013))

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Complication / explore the future is far from easy

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exploiting exploring


Solution: design can help / design & the future

Design is closely linked with the exploration of the future (Buijs,1987; Morello, 2000; Evans, 2011; Hekkert, Van Dijk, and Lloyd, 2011)

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The notion of Vision Concepts

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Vision Concepts are experimental artifacts made by SMEs, outside of theircommercial portfolio, to explore and communicate a preferable future.

These tangible -future- concepts embody several ideas, which make theideas concrete and actionable.


Mercedes-Benz F 015 Luxury in Motion, by Daimler AG2015

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Bio-digester kitchen island by Philips, 2011

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Digicars 2013 by Dunne & Raby

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The purpose of concept visioning for SMEs

innovation & communication

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The benefits of concept visioning for SMEs

Concept visioning (i) develops capabilities (capabilities to innovate &communicate) for SMEs and (ii) inspires different parties inside andoutside this kind of organizations.

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The 3 mindsets behind concept visioning

speculative futurespower of "making"

importance of people

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The design technique

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Thanks!

Ricardo [email protected]

Delft University of TechnologyThe Netherlands

mailto:[email protected]

mailto:[email protected]

Challenge the future 18


The design of Vision Concepts with smalland medium-sized enterprises

Ricardo Mejia (PhD candidate)

PhD promotors: Prof. dr. P.J. Stappers & Prof. dr. H.J. Hultink,and daily supervisor: Dr. G. Pasman.

Faculty of Industrial Design EngineeringDelft University of Technology, The Netherlands

Presentation for SMEs


Ricardo Mejia

2

*


The project

3

*


Content

Situation: SMEs & innovation

Complication: explore the future is far from easy

Solution: design can help, the design of Vision Concepts with SMEs

● The notion of Vision Concepts

● The purpose & benefits of concept visioning for SMEs

● The design technique

4

*


Situation / SMEs & innovation

exploiting old ideas exploring new ideas

(Schreyogg and Kliesch-Eberl (2007) & Cornella (2013))

5

*


Complication / explore the future is far from easy

6

exploiting exploring

*


Solution: design can help / design & the future

Design is closely linked with the exploration of the future (Buijs,1987; Morello, 2000; Evans, 2011; Hekkert, Van Dijk, and Lloyd, 2011)

7

*


The notion of Vision Concepts

8

Vision Concepts are experimental artifacts made by SMEs, outside of theircommercial portfolio, to explore and communicate a preferable future.

These tangible -future- concepts embody several ideas, which make theideas concrete and actionable.

In a way, the CCs of automotive firms seem to be able to combine the two throughshowcasing future exploration in a “vision product” in today’s market place.

/////However, so far this phenomenon has not been studied in-depth. Moreover, although

concept cars are in the automotive industry since 1938, only a few scholars havestudied them (Styhre, Backman, and Börjesson, 2005; Backman and Börjesson,2006; Backman, Börjesson, and Setterberg, 2007; and Buijs, 2012), and even lessliterature can be found with regards to the use of “concept products” or “visionproducts” in other branches of the industry (Ny and Thott, 2005; and Keinonenand Takala, 2010). On having a vision for future products, some more research hasbeen executed in the area of innovation management.

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Mercedes-Benz F 015 Luxury in Motion, by Daimler AG2015

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It is a self-driving luxury saloon car "designed for the far future".

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Bio-digester kitchen island by Philips, 2011

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It is a repositionable kitchen island that is the central hub in the Microbial Homesystem. The island consists of “a methane digester that converts waste intomethane gas that is used to power a series of functions in the home”.

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Digicars 2013 by Dunne & Raby

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It is a repositionable kitchen island that is the central hub in the Microbial Homesystem. The island consists of “a methane digester that converts waste intomethane gas that is used to power a series of functions in the home”.

*


The purpose of concept visioning for SMEs

innovation & communication

12

*


The benefits of concept visioning for SMEs

Concept visioning (i) develops capabilities (capabilities to innovate &communicate) for SMEs and (ii) inspires different parties inside andoutside this kind of organizations.

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A Vision Concept acts as a probe that explore anew territory, the future. In this exploration,designers and businessmen experiment withseveral ideas through sketches and prototypes.In this exploration, SMEs perceive, interpret, andrespond to change, discovering opportunities andrisks in the future, and making decisions aboutthe present. Additionally, a Vision Concept is themain character of a narrative which grabspeople's attention, internally, stimulatingdiscussions about the future; and externally, as astatement of intent, communicating thecompany's' future direction.

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The 3 mindsets behind concept visioning

speculative futurespower of "making"

importance of people

14

*



15

*



16

*


Thanks!

Ricardo [email protected]

Delft University of TechnologyThe Netherlands

Challenge the future 18

Presentation vision concepts_with_SMEs_3nov2015

Design

Transcript of Presentation vision concepts_with_SMEs_3nov2015