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UNI- Clean CANVAS 2.0 Your student home as never seen before... 21.11. 2013
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Transcript of Presentation uniclean canvas.final
UNI-Clean CANVAS 2.0Your student home as never seen before...
21.11. 2013
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Key Partners
Cost Structure
Key Activities CustomerSegments
ValueProposition
Customer Relationships
Channels*
Key Resources
Revenue Streams
• HR
•Marketing
•Information System
•Dorms
•Office and Mobile equipment
•?
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Survey?
Key Partners
Cost Structure
Key Activities CustomerSegments
ValueProposition
Customer Relationships
Channels*
Key Resources
Revenue Streams
• Cleaning services
• Platform management (ITs)
• Costumers support – social networks
• HR management
• Producers of cleaning products• Dorms and unis• Students associations• Other material
suppliers • IT partner
• Cleaning products
• Loyal and engaged working force not very demanding
• Webpage
• Students living in the dorms
• Other people in the dorms
• Competitive price
• Safe services
• Responsible employees (quality checks)
• Students association
• Flyers• Social networks • International office • Guerilla mrktng
• Website• Social
networks• Prepaid
cards
Cleaning services – Transaction 75%Subscription 18%Affiliation – advertisements and „resale of products“ 2%Prepaid cards 5%
• Cleaning and additional products 20%• Wages 60% (according to the interviews)• IT costs – installation and support 15%• Marketing costs 5%
Evolution of the canvas!
Customer Segments
• University students• International and
Local
• Other people living in the dorms
• Students living in the dorms
• Other people in the dorms
Value Propositions
• Competitive price• Safe Services -
checking students before and after the cleaning
• Responsible employees
• Two types of services– Basic cleaning– Complete cleaning
• Competitive price• Safe services• Responsible
employees (quality checks)
Channels
• University newspaper• Students association • Flyers deployed in the
universities and dormitories
• Flyers available at the reception
• Social networks• International office • Word of mouth
• Students association • Flyers• Social networks
• Facebook• Twitter• LinkedIn
• International office • Guerilla marketing
• Mess in front of the faculties or/and dorms
Customer Relationships
• Automated website• Social networks
´costumer service• Book of complaints• Loyalty cards
• Website• Social networks
• Customers together• Uni-Clean with
customers
• Prepaid cards • All references online
Revenue Streams
• Cleaning services from the students
• Reselling of products
• Online payments straight after the confirmation
• Cleaning services – Transaction 75%
• Subscription 18%• Affiliation –
advertisements and „resale of products“ 2%
• Prepaid card 5%
Key Activities
• Cleaning services • Platform
management (ITs)• Costumers support –
social networks• HR management• Resale of products
• Cleaning services • Platform
management (ITs)• Costumers support –
social networks• HR management
• mostly the selection process and performance evaluation
Key Resources
• Cleaning products• Workers• Low wages• Online platform
• Cleaning products• Loyal and engaged
working force not very demanding
• Webpage
Key Partners
• Producers of cleaning products
• Dormitories and universities
• Students associations• Other material
suppliers - uniforms, flyers and other products needed
• IT partner
• Producers of cleaning products
• Dormitories and universities
• Students associations• Other material
suppliers • IT partner
Cost Structure
• Cleaning and additional products
• Wages • IT costs – installation
and support• Marketing costs
• Cleaning and additional products 20%
• Wages 60%• IT costs – installation and
support 15%• Marketing costs 5%
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Website
Social Networks
Mobile App
Blog
Promotional Materials
Newspaper Ads
Marketing Guerrilla
VIDEO
Security Tutorial
Contact PartnersFidelity
Cards
Subscription Pricing
WOM Adwords
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Blog
Main page of the blog where visitors can find all the information published during the past months.
Description of the idea
Business Model (CANVAS)
Presentation
Entrepreneurship and Business Planning
sessions and learnings
Description of team members
External sources of inspiration
News about entrepreneurship in
Portugal
www.uni-clean.blogspot.pt
• Facebook (see here)• Twitter (nick name: @UNIClean_pt)• LinkedIn (see here)
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Social Networks
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Social Networks
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Website
(Video)
2nd Stage Prototype(First Page)
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Website
2nd Stage Prototype(Registration Page)
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Website
1st version of the website (without user registration)
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Mobile App
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Mobile App
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Mobile App
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Mobile App
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Mobile App
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Mobile App
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Security Tutorial
1 3Students receive
training before being accepted as UNI-Clean
staff
Our clients have access to the “ratings” and
past recommendations of UNI-Clean staff.
UNI-Clean provides security checks
BEFORE each cleaning service provided
2
UNI-Clean provides security checks AFTER each cleaning service
provided
4We invite our clients to
rate and give their opinion about the cleaning services
provided by our staff
5
Dorms Cleaning Services
Flyer INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Promotional Materials
Looking for a Low-Cost Cleaning Service for your student home?
[email protected]://unicleanstartup.wix.com/
uni-clean
PosterINTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Promotional Materials
Looking for a Low-Cost Cleaning Service for your student home? [email protected] http://unicleanstartup.wix.com/uni-clean
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Fidelity Cards
UNI-CleanMembership Card
1st 2nd 3rd 4th 5th
6th 7th 8th 9th 10th
Free Service
UNI-Clean
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Marketing Guerrilla
UNI-Clean is coming…
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Contact Partners
• Dormitories
• Student Associations
INTRODUCTION
MARKET RESEARCH
CANVAS 1.0
CANVAS 2.0
CHALLENGES
ONGOING WORK
Contact Partners
• Products suppliers• Cleaning products• Uniforms
• IT Partner
THANK YOU!
