Presented to: Ahmed Sheikhpresented by: Madeeha Bakhtawar 01Sammiya Taseer 21Mahvish Tabassum 57

BS(Hons) 8th semesterUniversity of the Punjab Lahore

Institute of communication studies

We divide the different types of communication medium into two different categories:1. Physical media 2. Mechanical media

Physical media

With physical media we mean channels where the person who is talking can be seen and heard by the audience. The whole point here is to be able to not only hear the messages but also to see the body language and feel the climate in the room.

Cricket MatchCricket match is going to be played at Qaddafi Stadium and you are listening commentary and watching the bating, balling and innings while sitting at Stadium is the example of physical media.

Manager’s meeting with his employees

Imran khan’s speech at Minar-e- Pakistan and you listen him, watch his expressions, body language not on TV but due to your own presence at Minar-e-Pakistan is the example of physical media.

Word Of MouthIf something becomes well-known by word of mouth, it becomes well-known because people are telling each other about it, and not because of advertising or other marketing tools.

Mechanical media

With mechanical media we mean written or electronic channels.

It is meant for behavioral changes.

It plays an important role in agenda setting.

•E-mail •Weekly letters or newsletters •Personal letters •Billboards •Sms

Weekly letters

Personal letters

Billboards

you can use billboards to inform people who do not have computers and/or access to the Intranet or to reach people that work part time and does not attend weekly meetings.

SOCIAL MEDIASocial media refers to the means of

interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

"a group of Internet-based applications that build on the ideological and technological foundations”

CLASSIFICATION OF SOCIAL MEDIA :

Six different types of social media:collaborative projects blogs and micro blogscontent communities social networking sites virtual game worlds virtual social worlds

Mobile social media

When social media is used in combination with mobile devices it is called mobile social media. Social media is a group of mobile marketing applications that allow the creation and exchange of user-generated content

Online Media

The term "media" is defined by the dictionary as the storage and transmission tools used for delivering data or information. However, nowadays media is often used as a synonym to mass media and news media. And media, along with everything else in this world, has evolved a lot, and when the Internet was introduced, media fitted perfectly in it, giving birth to the online media.

“DYNAMIC MEDIA”

‘In general, dynamic means energetic, capable of action and/or change, or forceful, while static means stationary or fixed.’

STATIC MEDIA

Newspapers, magazines, posters and books are all examples of static media.•Works on self chosen speed• Longer shelf value

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