Presentation Tousef Ali

7/30/2019 Presentation Tousef Ali

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INTRODUCTION

Strategic

Analysis


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Strategic Analysis

It is the investigation of the objective factorsbeing considered in the process of strategicchoice .Questions such as which industries to

enter and which industries to leave , whichbusinesses to create/acquire , which productand market to retain / grow /divest face thestrategists of organizations during strategic

analysis.

Strategic analysis is meant to answer thesequestions below.


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Types of strategic Analysis

1. Corporate Level strategic analysis

2. Business level Strategic Analysis


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Corporate level Strategic Analysis

1. This analysis focuses on techniques foranalyzing businesses under the corporateumbrella .

2. Corporate level strategic analysis treats acorporate entity as constituting a portfolio of

businesses under a corporate umbrella. Theanalysis focuses on the question of what acorporate entity should do regarding theseveral businesses in its portfolio.


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Cont

It is relevant to the case of a diversified

corporation having several businesses .


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Business level Strategic Analysis

1. This analysis focuses on individual businesses

under the corporate umbrella from the perspective

of the industry to which each of those businesses

belong and on the unique competitive situations

they face in their respective industries. For

companies that are singlebusiness entities , a

business level strategic analysis is sufficient.

2. The central theme in business level strategic

analysis is competition .


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3.The arena for analysis is there fore, the

markets and industries where the organization

compete

4.The analysis here focuses on the question of

what means should the organization adopt

with regard to the business that it does .

These means are the Strategic alternative of

cost leader ship , differentiation and focus


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Major Corporate-level & Business

level Strategic Analysis Techniques.1.Corporate Portfolio Analysis

It is a set of techniques that help strategists in

taking strategic decision with regard toindividual products or businesses in a firms

portfolio .

It is primarily use for competitive analysis and

strategic planning in multi product and multi

business firms .


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2. SWOT Analysis

Every organization is a part of an industry

Apart from the external forces that arepresent in the industry and in the competitors

analysis it is use full to look inward and

perform a SWOT analysis .

It is brought together at this stage to explore

the feasible strategic alternatives.


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3. Experience curve analysis

Experience curve analysis is used to explainthe phenomena of how certain types ofbusiness strategies could benefit from itsapplications ,manly in the area of costreduction .

It results from a variety of factors such aslearning effects , economies of scale , productredesign and technological improvements inproduction.


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4. Life cycle analysis

Life cycle analysis is meant to consider the

businesses at the various stages of growth and

tailor strategies accordingly.

Life cycle is a conceptual model that suggests that

products, markets ,businesses and industries

involve through sequential stages of introduction,growth , maturity and decline the main

advantage of this concept is that it can be used to

diagnose a portfolio of products ..


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Cont

(or markets , businesses or industries ) in order

to establish the stage at which each of them

exists.


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5. Industry analysis

The industry analysis is based on the Porters five

forces model consisting of five competitiveforcesthreats of new entrants ,rivalry among

competitors ,bargaining power of suppliers

,bargaining power of buyers and threat of

substitute productsthat determine theintensity of industry competition and

profitability.


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6. Strategic Group analysis

Strategic groups are clusters of competitors thatshare similar strategies and there fore,compete more directly with one another thenwith other firms in the same industry.

Strategic group analysis serve the purpose of

identifying the strategic groups and thenanalyzing the industry from the view point ofthe differences in the business strategicemployed.


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7. Competitor Analysis

Competitor analysis focuses on each companywith which a firm competes directly .

Competitor analysis deals with the actions andreactions of individual firms within anindustry or strategic group .

It is important for oligopolistic industries wherethere are a few powerful competitors and eachneeds to keep track of the strategic moves ofthe others.


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8. Contingencies strategies

Contingencies Strategies are formulated to takeinto account unforeseen events occurring

during the strategy implementation ,owing to

which ,mid course corrections might have to

be made .


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Strategic Plan

A strategic plan is a document which providesinformation regarding the different elements

of strategic management and the manner in

which an organization and its strategist

propose to put the strategies into action.


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Thank You

By Tousef Ali10-MBA17


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Presentation Tousef Ali

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