Presentation to Starbucks - Grippaclip.com · commits Starbucks to act against theft within the...

grippaclip.com

The Grippa research programme, mainly funded by AHRC, is a collaboration between the Design Against Crime Research Centre, Central Saint Martins College of Art & Design, University of the Arts London, and the UCL Jill Dando Institute of Security and Crime Science. Papers and other materials from the programme are at www.grippaclip.com and wider practical and research material on preventing bag theft at www.inthebag.org.uk

February/March 2007Design Against Crime Research Centre UAL

Presentation to Starbucks

Professor Lorraine Gamman and Adam Thorpe

Confidential © DAC Research Centre, UAL, February/March 2007

1. Toreducetheincidenceandadverseconsequences ofcrimethroughdesignofproducts,services, communicationsandenvironmentsthatare‘fitfor thepurpose’andcontextuallyappropriateinallother respects;

2. Toequipdesignpractitionerswiththecognitiveand practicaltoolsandresourcestodesignoutcrime;and

3.Toproveandpromotethesocialandcommercial benefitsofdesigningoutcrimetomanufacturing andserviceindustries,aswellattolocaland nationalgovernment,andsocietyatlarge.


We bring designers, researchers, criminologists, the police and other stakeholders together to design out opportunities for crime.


Safe: Design takes on RiskMuseum of Modern Art, New York, 2006


Index Awards 2006Copenhagen, DenmarkOctober - September 2005Silver Winner - British Female Inventor and Innovator Awards; Education and Learning Institution 2006Sir Misha Black Award 2006Innovation in Design Education


Our aim is to empower people. Crime is about opportunity, objects and environment not just about perpetrators.


Situational Crime Prevention (SCP) considers “opportunities” to be the “root causes”of crime.

Design out criminal opportunities and you can design out crime.

Felson & Clarke “Opportunity Theory”, 1998, Rutgers University, New Jersey


The philosophy behind the initiative is linked to a practise-led design research agenda and the simple idea that secure design does not have to look criminal or ugly. It suggests that beautiful design can also address “abusers” and “mis users” as well as “users”, and that even security can have humor.


©SweetDreamsSecurity2007


The Design Against Crime tone-of-voice is never paranoid, domineering or authoritarian, but instead personal, humane and friendly.


The main theme of our work is linked to ‘empowerment’ and ‘protection’ against street crime and bag theft.


Did you know? Every minute in the UK another person becomes a victim of bag theft.

Source: Home Office - British Crime Survey 2003/04. Table 2.01 in HO Stats Bulletin 10/04. Calculations worked out by DAC staff as incidents estimated2003/04, comprising both snatch and stealth thefts yields one in every 0.85 minutes on average.


Design Against Crime aims to help design out bag theft and put anti-crime design into the public spotlight and to give it an engaging and appealing edge.


Design Against Crime‘In the Bag’ Research CD ROM


The acronym CRAVED has been used to describe the characteristics of items most likely to be stolen - ‘hot products’. Concealable Removable Available Valuable Enjoyable Desposible


Bag theft - ‘hot products’


Dip: Removal of articles from a bag without the owner’s awareness.


Lift: Removal of bag and contents without owner’s awareness.


Slash: Removal of articles from a bag, without the owner’s awareness by cutting the fabric.

Grab: Removal of bag and contents by grabbing it away from the owner’s grasp.


Theory into practise: Personal Products. MA Industrial Design, CSM


Karrysafe - Antitheftbagsandaccessories.Commissioned and researched by DAC, designed and produced by Vexed Generation.


Karrysafe was funded by the Design Council/ UAL. The results were a series of smartly designed crime-resistant bags.


Locking features allow the user to attach the bag to chairs, tables, posts etc.


Karrysafe advice website:www.karrysafe.com

DAC could design a similar site with space for Starbucks customers to feedback as well as get advice

Advice


Theory into practise: Products for public space. Stop-thief anti-theft chairs.


Customization and user testing of market leading public furniture


Grippa Research Project 1.Grippa furniture, All Bar One (ABO), London, 2005


Grippa Clips (ABO) Selected sites only, London, 2005


Grippa Communication (AB0)London, 2005


Shoe Store Bag Storage: Anti-Lift


Grippa 2 Research Project, 2006-9£366,060 Arts and Humanities Research Council (AHRC) award to DAC

Current objectives: to redesign and evaluate a new bag holding clip to reduce bag theft.


Question: What other anti bag theft furniture designs are already out there?Answer: None

Question: What other anti bag theft furniture accessories are already out there?Answer: ‘Chelsea’ and ‘Secure’ clips


Chelsea Clip and Secure Clip1. Under table location means they are unseen and unused

2. Low aesthetic quality/compatibility


Chelsea Clip and Secure Clip3. Poor material choice - they break easily


Question: What anti bag theft personal products are out there?


Hang Bag

Bagboy


E-Shaped Hanger

Tote Guard


Purse Hook


How can Design Against Crime work with Starbucks?


Why Starbucks?


* Market leader. Where Starbucks lead, others follow.

* More footfall, more sales, more thefts.

* Third space concept - relaxes us and may make us more vulnerable to theft

* Strong Corporate Social Responsibility ethos commits Starbucks to act against theft within the communities they serve.

“Starbucks believes it can contribute even more to local communities, by encouraging our partners to become responsible neighbours and active participants in the places where they live, work and play. It is an

important part of our company’s culture and values”


Starbucks, LondonStarbucks have more bag theft (x3) than competitors


Store theft ‘hot spots’ DAC recordingprotocol


Starbucks, LondonGrippa 1 research shows customer’s bags and personal possessions are stolen from;

a) Floorb) Chairc) Table


Starbucks, New Yorka) Floor


Starbucks, New Yorkb) Chair


Starbucks, New Yorkc) Table


Design Against Crime wants to diminish crime without reducing the quality of the customer’s experience.

Starbucks “wants to contribute even more to local communities, by encouraging our partners to become responsible neighbours and active participants in the places where they live, work and play.”


What can DAC do to help Starbucks reduce bag theft?

Design strategies for;

i) Information environmentii) Store Furnitureiii) Guardianshipiv) Store improvement


i) Information environmentStarbucks, Astor Place, New York


watchyourbag

DAC Secure Clip Communication


DAC Closet Communication to Customers


Serviette Communication


Advice - Log on Page


Advice - Website


ii) Furniture

(a) Retrofit(b) Adaptation(c) Evolution


(a) Retrofit Grippa

Promotingtidynessandkeepingthebagoffthebacksoffthechairsoroffthefloor.


(a) RetrofitTable AdditionsPromotingtidynessandkeepingthebagoffthebacksoffthechairsoroffthefloor.

BAG

BAG


(b) AdaptationCut Outs Hangabagusingthebodyasalocktocreateadefensiblespace

Locatebag


(b) AdaptationTemplatesAlloweasycustomizationoffurnitureaccordingtospecifieddesignforcutoutsetc.


Table TopsPromotingtidynessandkeepingthebagoffthebacksoffthechairsoroffthefloor.

(b) Adaptation

BasedonanexistingChicagoStarbucksstoredesign.


Moulded MaterialsPlasticchairsgivetheopportunitytomouldantibagtheftfeaturesdirectlyintothechair.

BasedonanexistingChicagoStarbucksstoredesign.

(b) Adaptation


(c) EvolutionCompartment (a)Usedtocreateasafeareatoplaceabag.Onlyaccessiblefromthefrontbetweenthelegsoftheuser.

Solidorslattedbase.

Additionalslatsaddedtosidesandbackofchairlegs.


(c) EvolutionCompartment (b)Usedtocreateasafeareatoplaceabag.Onlyaccessiblefromthefrontbetweenthelegsoftheuser.

Additionalslatsaddedtosidesandbackofchairlegs.Removable,washableanddurablefabricbase.


Storage CompartmentsUsedtocreateasafeareatoplaceabagandkeepitoffthefloorandoutofharm’sreach.

(c) Evolution


Storage CompartmentsProvidingcompartmentsgivescustomerstheoptiontokeeptheirbelongingsoffthefloor.

(c) Evolution


(c) EvolutionStorage CompartmentsDivisionsofferdefensiblespacesandkeepbelongingsinsight.


Storage CompartmentsDivisionsofferdefensiblespacesandkeepbelongingsinsight.

(c) Evolution


Outdoor FurnitureAsimplehookonthefrontofthechairaimstogetbagsunderthelegsofthecustomer.Retainsstackingability.


Stencils to communicate anti-theft features


iii) GuardianshipFormal preventers (capable guardians) - are partners, operators, security staff and policeInformal preventers - customers* inform - training (theft perpetrator and avoidance techniques)* empower - responsible management schemes (Café Watch) - ‘bussers’ required to ‘tidy’ bags that are left vulnerable - Data analysis - strong crime intelligence will empower store mangers* motivate - ‘partner’ rewards scheme for greatest reduction in theft


iv) Site improvement1. Dwell Time/Length of Customer Visit2. Location – consider external environment in relation to measures required in store3. Store Layout – research indicates that seating closest to thoroughfare is most vulnerable4. Spatial Layout – object as barriers - defining defensible space


X X �


iv) Site improvement5. Access – escape routes/exits6. Lighting - observation versus relaxation7. Surveillance- sight lines/digital systems8. Guardianship - alerted and informed preventers - ‘partners’9. Signage - ‘well being led’ communication strategies 10. Furniture - retrofit; adaptation; evolution.


Next steps: Develop Care Store as concepti) Information environment* select vehicles for communication* agree language/imagery - avoid vulnerability-led communication

ii) Store furniture* short term: grippas/cut-outs* medium term: adaptation of different items of Starbucks furniture to integrate anti theft functionality into chairs and tables* long term: Holistic integration of DAC thinking into Starbucks furniture portfolio


Next stepsiii) Guardianship

* short term: staff training for pilot stores* medium term: pilot Cafewatch style responsible management scheme with NYPD Personal anti theft bag holding products made available to customers* long term: integrated theft prevention training within staff health and safety training


Next stepsiv) Store improvement

* short term: store/seating layout

* medium term: access/cctv/sight lines

* long term: integrated DAC thinking into new Starbucks store designs


Lets work together to make Starbucks the first coffee house to really care for its customers.

Presentation to Starbucks - Grippaclip.com · commits Starbucks to act against theft within the...

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