Presentation to Investors at Macquarie Thai Corporate Day Roadshow on 18 – 20 January 2005.

Presentation to Investors

at Macquarie Thai Corporate Day Roadshow

on 18 – 20 January 2005

2

TV Advertising Expenditure:TV Advertising Expenditure:

05,000

10,00015,00020,00025,00030,00035,00040,00045,00050,000

Bt m

High Growth Rate – Recovers Fast

Source: Nielsen Media Research [NMR]

3

Advertising Expenditure Trends:Advertising Expenditure Trends:

95 98 99 00 01 04

TV 44% 60% 63% 60% 62% 56%

RADIO 12% 9% 10% 10% 10% 8%

NEWSPAPER 28% 19% 20% 21% 18% 21%

MAGAZINE 8% 5% 5% 5% 6% 7%

CINEMA - 1% 1% 1% 1% 2%

OUTDOOR 8% 5% 3% 2% 3% 5%

TRANSIT - 1% - 1% 1% 1%

Source: CIA Media Innovation & NMR

4

2004 TV ADEX:2004 TV ADEX:

2003 2004 MoM YoY 2003 2004 MoM YoY

Jan 2,994 3,412 -7.4% 14.0% Jul 3,554 3,885 -0.3% 9.3%

Feb 3,083 3,695 8.3% 19.8% Aug 3,611 3,964 2.0% 9.8%

Mar 3,624 4,275 15.7% 18.0% Sep 3,475 3,894 -1.8% 12.0%

Apr 3,481 3,958 -7.4% 13.7% Oct 3,725 4,154 6.7% 11.5%

May 3,681 4,170 5.3% 13.3% Nov 3,766 4,051 -2.5% 7.6%

Jun 3,612 3,895 -6.6% 7.8% Dec 3,683 3,819 -5.7% 3.7%

1H04 20,475 23,405 14.3% YEAR 42,288 47,172 11.5%

Source: Nielsen Media Research

5

TV ADEX:TV ADEX:


Rank PRODUCT SECTION TOTAL ADEX % TOTAL ADEX % Amt. %1 COMMUNICATIONS 2,255,074 10% 1,110,162 5% 1,144,912 103%2 NON ALCHOHOLIC BEVER.. 1,915,182 8% 1,809,918 9% 105,264 6%3 SKIN CARE PREPARATION 1,816,478 8% 1,505,367 7% 311,111 21%4 CD/VDO & MUSIC PRO… 1,397,774 6% 1,467,348 7% -69,574 -5%5 LEISURE 1,281,387 5% 1,182,937 6% 98,450 8%6 HAIR PREPARATION 1,223,066 5% 1,154,120 6% 68,946 6%7 TOILETRIES 1,151,001 5% 1,029,198 5% 121,803 12%8 FOODSTUFFS 935,675 4% 946,612 5% -10,937 -1%9 GOVERNMENT & COMMU… 914,713 4% 608,957 3% 305,756 50%10 MEDIA & MARKETING 854,992 4% 769,544 4% 85,448 11%11 MOTOR VEHICLES 742,354 3% 559,905 3% 182,449 33%12 HOUSEHOLD CLEANER… 680,937 3% 596,225 3% 84,712 14%13 DAIRY PRODUCT 666,134 3% 564,120 3% 102,014 18%14 ALCOHOLIC BEVERAGES 647,263 3% 871,585 4% -224,322 -26%15 BUILDING & MACHINERY 530,258 2% 444,885 2% 85,373 19%

1H04 1H03 Change 04-03

6

Market Shares 2004:Market Shares 2004:

0

5

10

15

20

25

30

35

40

45

Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 iTV

% Share of adspend Share of viewers


7

Audience Share 1999-2003:Audience Share 1999-2003:

0

10

20

30

40

50

60

20032002

20012000

1999

Ch.3Ch.5Ch.7Ch.9Ch.11ITV

Ch.3

Ch.5

Ch.7

Ch.9

Ch.11

ITV


8

Share of Audience:Share of Audience:

9

Our Revenue History:Our Revenue History:

750

1,000

1,250

1,500

1,750

Baht :Million

10

9M’04 Highlights:9M’04 Highlights:

Baht:Million 2004 +/- YoY

Ad.Revenue 4,200 +1%

Non-Ad.Revenue 499 +22%

Total Sales Revenue 4,699 +3%

Net Profit 1,364 -15%

11

No New Rates at October 1No New Rates at October 1stst 2004: 2004:

BEC will not raise its ad-rate up this October.

BEC used to adjust its rate-card up every October in line with the 2nd wave of high season.

The increases are intended primary to cope with the growing demands, whereas our efficiency is also an additional attribute.

However, this year our loading is not as tight as we used to be.

12

High Operating Leverage:High Operating Leverage:

As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage.

Our profitability will improve greater than the growth rate of our revenue growth.

0.80

1.00

1.20

1.40

1.60

1.80

2.00

2.20

2.40

2.60

2.80

3.00

Revenue Profit

Revenue and Profit Growth

(1Q99 is BASE)

13

BEC’s Dividend History:BEC’s Dividend History:

BEC World intends to grow its dividend as well as to retain high payout ratio.

With our ability to make profit and the fact that we normally generates more cash than the reported profit, thus these objectives are always achieved.

0.50

0.60

0.70

0.80

0.90

1.00

1.10

1.20

1.30

1.40

1.50Baht per share

Presentation to Investors at Macquarie Thai Corporate Day Roadshow on 18 – 20 January 2005.

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Transcript of Presentation to Investors at Macquarie Thai Corporate Day Roadshow on 18 – 20 January 2005.