Presentation to Alberta Clean-Tech Conference Red Deer, Alberta 18 September MMX Satya Brata Das
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Presentation to Alberta Clean-Tech Conference Red Deer, Alberta 18 September MMX Satya Brata Das Cambridge Strategies Inc. How Alberta Can Lead the Green Future
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How Alberta Can Lead the Green Future. Presentation to Alberta Clean-Tech Conference Red Deer, Alberta 18 September MMX Satya Brata Das Cambridge Strategies Inc. What Albertans Want. The Cambridge Strategies Inc. Value Map - PowerPoint PPT Presentation
Transcript of Presentation to Alberta Clean-Tech Conference Red Deer, Alberta 18 September MMX Satya Brata Das
Presentation to Alberta Clean-Tech Conference Red Deer, Alberta 18 September MMX
Satya Brata DasCambridge Strategies Inc.
How Alberta Can Lead the Green Future
How Alberta Can Lead the Green Future
• The Cambridge Strategies Inc. Value Map• Empirical data to design policy, reflect citizen
values, earn social license.
What Albertans WantWhat Albertans Want
How we map public valuesPreference measurement and analysis is a research approach that can be
used to understand how people make choices
Understand perceptions and how choices are made (trade-off)
Measure the tenacity with which people stick to their preferences through a user friendly survey
Learn how perceptions compare and what is most important to people
Identify what is most important to people and what they are willing to trade off to keep what matters most
Design, deliver, and/or communicate new or existing programs addressing the values of citizens
Optimize policies to create win-win solutions
- Conjoint Survey on Albertans Values for Oil Sands Development
Albertans are engaged as citizens living in Alberta. Two out of three will:• Tell others about living in Alberta, have a desire to remain in Alberta, and strive to make Alberta better place
Citizens are not satisfied with management of the oil sands, and of provincial / federal governments
Drivers of preferences towards oil sands policy: Reclamation, habitat, and ecological monitoring
Industry is at risk for its social license to operate
Key FindingsKey Findings
This chart illustrates the potential a given feature has to drive overall preferences.
2
6
10
12
14
18
19
20
Development
Land use
Reclamation-pace
Water
Greenhouse
Ecological monitoring
Habitat
Reclamation-type
Clean Tech in the OilsandsClean Tech in the Oilsands
Tornado chart shows preference for different levels (cont.)
0.00 25.00 50.00 75.00
Pace of reclamation driven by environmental needs
Pace of reclamation driven by industry needs
No formal pace of reclamation set
Ecological impacts are not monitored
Ecological impacts monitored by government
Ecological impacts monitored by independent third party
Ecological impacts monitored by industry
Reclaim to "state of nature" before disturbance
Reclaim to habitat that sustains biodiversity
Reclaim for other commercial use, including agriculture and forestry
Reclaim for recreational use, such as golf course, parks and lakes
No planned reclamation - let nature takes its course
Driven by environmental factors
Driven by community capacity and well-being
Driven by market forces (supply, demand, prices)
Influential driver for dev.
Type of reclamation
Monitoring ecological impacts
Pace of reclamation
What should drive clean tech?What should drive clean tech?
0.00 25.00 50.00 75.00
Protect wildlife habitat needs
Satisfy local community needs
Satisfy business needs
Complete CO2 capture
Capture some CO2
Do not capture C02
Maximize conservation/preservation
More conservation than economic growth
More economic growth than conservation
Maximize economic growth
Complete habitat protection
Some habitat protection
No habitat protection
Perceived true state
Actual true state
Water usage
CO2 capture
Priority for land use
Habitat protection
What should drive clean tech?What should drive clean tech?
Habitat protection
Development
Land use
Reclamation-pace
Water
Greenhouse
Ecological monitoringHabitat
Reclamation-type-
5
10
15
20
25
30
35
40
- 5 10 15 20 25
Pe
rce
pti
on
Ga
p
Importance
Importance v. Perception Gap
Perception Gap measured as the available utility scores for a given attribute between most preferred level, and current state. Displays the share of total perception gap, and the proportion that each attribute contributes to the overall gap (summing to 100)
Three attributes have high perception-gap scores: differences between desired state
and true state
Three attributes have high perception-gap scores: differences between desired state
and true state
42%
8%
1%
1%
1%
47%
In your opinion, how important are the oil sands to Alberta’s prosperity?
Somewhat important
Very important
Extremely important
Very unimportant
Extremely unimportant
•In the 2007 study, 87% of respondents believed the oils sands were Extremely or Very Important to Alberta’s future
Somewhat unimportant
9 out of 10 view the oil sands as important to Alberta’s prosperity9 out of 10 view the oil sands as important to Alberta’s prosperity
25%
34%
17%
13%
5%
6%
The government of Alberta is responsibly managing Alberta’s oil sand resources
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
Few believe Alberta government is responsibly managing oil sands
Few believe Alberta government is responsibly managing oil sands
30%
28%
13%
6%
2%
21%
My opinions have no influence on the government
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
… perhaps because half feel they have no influence on the government
… perhaps because half feel they have no influence on the government
31%
30%
14%
3%
2%
20%
I am not being listened to by my provincial government
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
Half of Albertans feel they are not being listened to by their provincial
government
Half of Albertans feel they are not being listened to by their provincial
government
Most desired (optimal) Leader:– Experience: Life / Business– Vision: Focused on world view & Alta in it OR Focused on role of
Alta in Canada– Education: Minimum University– Personal qualities: Integrity & Honest OR Experienced and
Knowledgeable– Communication: Provides sense of clarity to issues– Change agent: Advances new ideas
What Albertans Value in Leadership
What Albertans Value in Leadership
Albertan Values Mapping – Leadership Survey 2003
Least optimal Leader Qualities:– Experience: Academic experience– Vision: Focused on Alberta– Education: High School– Personal qualities: Assertive & self confident OR Informed &
curious– Communication: Media savvy– Change agent: Follows the lead of others
What Albertans Value in Leadership
Albertan Values Mapping – Leadership Survey 2003
Key drivers (BUILD):– Life / business experience– Provides a sense of clarity on issues– Helps support new ideas– Advances new ideas or champions causes
Somewhat important drivers (MAINTAIN):– Focused on role of Alberta in Canada– Focused on world view, and Alberta’s role in it– Integrity and honesty– Experienced and knowledgeable
Unimportant drivers (AVOID):– Academic experience– Focused on Alberta– Media savvy– Follows the lead of others– Assertive and self-confident– High school only education
Albertan Values Mapping – Leadership Survey 2003
What Albertans Value in Leadership Key Findings - Preferences
Alberta’s Clean Tech industry can and will turn this question into a statement.
Green Oil: Clean Energy for the 21st Century?
...because geology endowed us with the largest hydrocarbon deposit on the planet, the bituminous sands.
Why Albertans? Why Albertans?
Canada: The democratic world’s energy superpower
The American battleground
We Can Lead the World
Greener oil sands; cleaner coal; alternative energy; bio-energy and bio-economy.
The oil sands can make Canada the world’s first clean-energy superpower.
We have $15 trillion worth of oilsands wealth.
Let’s fund the transition to sustainableenergy, starting with greener hydrocarbonproduction.
The Future Value of the Oil Sands: Investing in Clean-Tech
The Future Value of the Oil Sands: Investing in Clean-Tech
Our high-carbon-emission resource will pay for the low carbon economy.
Alternative energy built on greener hydrocarbons
Alternative energy built on greener hydrocarbons
Natural Resources Severance Tax (NRST): Applied to the gross value of any natural
resource and Measured by the market price of the resource at
the first “point of sale” upon severance.
Fund the future with a carbon tax
Fund the future with a carbon tax
A predictable and strong stream of revenue will:
Pay for a clean-energy economy Accelerate the development of low-carbon industries and Greatly increase investment in renewables and alternatives.
NRST will create jobs and drive growth
NRST will create jobs and drive growth
A 5% NRST on oil at $70 a barrel, yields $7 million per day to fund the GreenFuture.
Advantages of NRSTAdvantages of NRST
A high-speed rail network. Government assembles the right-of-way;private sector builds and operates to government safety andperformance standards.
Designing The Green FutureDesigning The Green Future
Developing the nano-economy
Designing The Green Future
Researcher David Rider shows off an unsealed plastic solar cell . Researchers from the University of Alberta and the National Institute for Nanotechnology have extended the operating life of an unsealed plastic solar cell from a few hours to eight months. – Courtesy of U of A Express News
Alberta is the world leader in societal
development: wellness, literacy, connectivity,community, diversity, inclusion and sustainability.
Designing The Green FutureDesigning The Green Future
Hydro Power and Clean-Coal Power Generation
Designing The Green FutureDesigning The Green Future
Developing the Bio Economy
Designing The Green FutureDesigning The Green Future
Suite 208, Empire Building, 10080 Jasper Ave., Edmonton, Alberta, Canada T5J 1V9
(780) 420-0505
Ways to Connect
Add you thoughts on Alberta’s clean energy future @ www.GreenOilBook.com
www.CambridgeStrategies.com
