1. Idea generation

2. Market needs

3. Literature review

4. Brand Scan

5. History

6. Product categories

7. Competitors

8. WGSN Forecast

9. Mood Boards

10. DILO

Usually do shopping from it .

Have good collection but very

limited.

My friends love wearing it .

Nothing stylish for preteen girls .

As an aspirant about fashion i thought an

idea to introduce new line for preteen girls.

There are several important needs in western wear of preteen girls that are being either underserved or not met at all.

The majority of market is focusing on missy fashion . Young girls and preteen girls aren’t getting latest and stylish clothes brands to shop for them.

Within a fashion context, preteen girls are expanding their influence and their consumer power in the market.

Preteen girls are dressing inappropriately as adults; therefore a developed new range for the preteen girls market is requires which could provide age-appropriate clothing.

Technopac.com

Literature Review

The preteen/tween fashion market is defined for the purpose of this research as the clothing sector that includes children between 8 and 14 years of age.

The preteen fashion market is an emerging market within the Indian fashion industry. It has just started to establish itself through differentiation from the children’s clothing industry.

. The preteen girls segment attracts more attention than the boys segment, as we see in the variety of books that focus on girlhood.

In the tween years, they start to have their own personal interests, and fashion is one of the categories girls focus upon .

Today’s tweens are more sophisticated than ever and they expand their knowledge through various types of media.

Brand Scan • Is a choice for independent young women who want to dress well and pay less.• Offers quality , affordable and inspiring clothing

for the young women .• Vero Moda is Bestseller’s company’s major fashion brand , the largest Europe’s Denmarkclothing brand and contemporary international fashion label . • Consists of two lines : Vero Moda and

NOISY MAY.

• Launched in 1987 to fulfill a need for good quality, on-trend clothing at affordable prices

•Today it is one of Europe's largest clothing brands for young women.

• Founder- Troels hotch Povlsen.

• VERO MODA was one of the first brands to launch within the Bestseller family.

• Bestseller is a privately held family-owned clothing company based in Denmark . The company was founded in 1975 and has 11 brands.

• Today, Bestseller has well over 5,700 stores selling its product in more than 43 countries, which makes it one of the largest fashion companies in Europe .

• Through the years, top models such as Helena Christensen, Claudia Schiffer, Christy Turlington, Kate Moss and Gisele Bündchen have been the faces of VERO MODA.

• Vero Moda entered in India in Year 2010.

• Vineet Gautam is Country Head of Bestseller .

• Opened first store in Mumbai , Maharashtra .

Product Categories :

1. Dresses –

Day Dress Party dress Maxy Dress Summer Dress

2. Skirts -

Shorts Maxi Pencil Skirt Skater Skirt

3. Tops –

Blouse T-shirtsSleevelessBody topsSweat shirtsTunicsShirts

4.Knitwear -

Jumper Cardigans

5 . Jeans

Low waistNormal waistHigh waistLeggingsJeggingsShorts TrousersPantsJumpsuits

6. Blazers

7. Jackets

Competitors

Tammana Malhotra Age-12yrs Class- 5 DPS ,RK puram Family income is 2lacs per month. Both parent are working . Her hobbies are to watching Disney

channel , studying , playing lawn tennis and going to PVRalmost every week to match latest movie .

Favorite actress- Alia Bhatt

Day In The Life Of (Proposed)

Spring/summer’15

Mood board

Brand board