1-3

Guerrilla Marketing

HEADLINES

4

3

Guerrilla Marketing

Conclusion

Introduction

Marketing Mix Strategies

2

1

5

6

Marketing

• Marketingthe systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products, MONASH Marketing Dictionary

• Guerrilla Marketing an advertising strategy low-cost unconventional means (graffiti, sticker bombing,

flash mobs) often in a localized fashion or large network of individual

cells, to convey or promote a product or an idea.