GLOBAL AGRO RESOURCES INCORPORATION.

8/25/2012

1

Topic name: Problems and Prospects of Industrial Potato in Bangladesh.

8/25/2012 2

MD. HBIB- UL- HASAN10304017

8/25/20123

CONTENTS

Global Agro Resources Incorporation

Objective

Company Overview

Company Product Mix

Organizational Structure Organizational Structure

Function of the Marketing Department Function of the Marketing Department

8/25/2012

4

Brand Profile (Industrial Potato)

Product Upgrade

Market Share

Marketing Mix

Research Part

Contents

Recommendation and Conclusion Recommendation and Conclusion

8/25/2012

5

GLOBAL AGRO RESOURCES INCORPORATION

Global Agro Resources Incorporation is one of the leading agro-

based companies was established in 2001 based in Dhaka,

Bangladesh mostly dealing with agriculture products including

Fresh Potato, Yellow Maize, Green Mug Bean, Sesame Seeds,

Sesame Oil and Seasonal Vegetables. Global Agro Resources

Incorporation is one of the leading agro business conglomerates

from Bangladesh having 11 years experience in agro product

produced and distribution in abroad. This company dealings

different kind of agricultural products. The company is a

producer, processor & Exporter of agricultural commodities.

8/25/20126

OBJECTIVE Broad Objective: The overall objective of the report is to assess and

find out what are the problems and prospects of industrial potatoes and how company implement and realize the government and peoples about the market of industrial potatoes.

Specific objective: To acquired knowledge about the industrial potatoes. To analyze the marketing activities of the company. To practically expose about the industrial potatoes

marketing conditions. To develop an assessment of different kind of services

offered by the Global Agro resources Incorporation.8/25/2012

7

COMPANY OVERVIEW

Global Agro Resources Incorporation is an agro base company. This company is exporting, importing and processing the agro product. This company emergence of their service from 2001 to continue.

8/25/2012 8

COMPANY PRODUCT MIX

Fresh Potatoes, Frozen Potatoes, Black Sesame seed , Brown Sesame seed , Yellow Sesame seed, White Sesame seed, Small White Sesame seed, Hulled Sesame seed, Roasted Sesame seed, Sesame oil, Green mug dean, Raw Jut, Fresh Veritable, Yellow Maize , Soya Bean, Rice Bran, Spices.

8/25/2012 9

ORGANIZATIONAL STRUCTURE

8/25/2012

10

FUNCTION OF THE MARKETING DEPARTMENTStructure of the departmentThere marketing department structure is three stages. Manager Assistant Manager Executive Executive Executive

8/25/2012 11

Manager

Executive Executive Executive

AssistantManager

Major function of the department Global Agro Resources sales & marketing department

have main thinking that they find out their present potatoes marketing condition.

Observation After analyzing the data I make comment that Global

Agro Resources Incorporation market condition is not enough strong because

Their marketing strategy is poor. Man power is low. Only export base marketing strategy.

8/25/2012 12

BRAND PROFILE INDUSTRIAL POTATOES

Potato is number one agriculture product in Bangladesh and best demanded vegetable in the world. It has a huge business prospect. We are multiplying seeds of industrial potato for domestic potato processing factories and export.

The variety we are growing has 25 percent dry matter content. It's higher than the existing varieties'. Most varieties here contain less than 20 percent of dry matter content, which is not good for processing.

So processing factories need higher dry content to get better output.

8/25/2012

13

PRODUCT UPGRADE

Vision Economically established the industrial

potatoes for developing our economical condition.

Mission Established the industrial potatoes market and

use to the people for using the industrial potatoes.

8/25/2012

14

MARKET SHARE

Market share is the portion or percentage of sales of a particular product or service in a given region that are controlled by a company.

Global Agro resources Incorporation has 100% of market share in Bangladesh economy on agro products.

8/25/2012 15

MARKETING MIX OF GLOBAL AGRO

Major concept of marketing management decision making has four categories:

8/25/2012 16

Product Potatoes are more attractive food item in our

food recipe. We know two types potatoes are used.

Industrial Potatoes Table Potatoes Price Pricing is the most essential part of the any

kind of product and services. Primary pricing have three types:

Customer based, Competition based, and Cost based. PURCHASE FROM SUPPLIER 10.00 TAKA/KG

TOTAL AMOUNT FOR 26MTS 260,000.00 TAKA8/25/2012

17

Place Place is convenient and more important for the

industrial potatoes. If the place is near about the market or exporting port then costing will be low.

The potato plantation for industrial use is on the rise in the districts such as Rangpur, Dinajpur, Thakurgaon, Joypurhat, Rajshahi, Madaripur, Faridpur and Munshiganj.

Promotion Our main marketing objective is to develop

client relationships with agro base byres. So that, this is an agro export base company so there have a few chance for giving the promotional offers.

8/25/2012

18

RESEARCH PART

Fig- H1: Bangladeshi environment is appropriate for cultivating the industrial potato

Strongly disagree6% Disagree

8%

Neither agree nor disagree

24%

Agree38%

Strongly Agree24%

Strongly disagree Disagree Neither agree nor disagree Agree Strongly Agree

8/25/2012

19

Fig - H2: Cultivating permission from the government for cultivating the industrial potato is a lengthy process

Agree26%

Strongly Agree30%

Strongly disagree

10%

Neither agree nor disagree

20%

Disagree14%

Strongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly Agree

8/25/2012

20

Fig- H3 : Industrial potato is the relevant source for developing the Bangladesh economy

Strongly Agree28%

Strongly disagree

4%

Disagree10%

Neither agree nor disagree

20%Agree38%

Strongly disagree Disagree

Neither agree nor disagree Agree

Strongly Agree

8/25/2012

21

Fig - H4 : Industrial potato is export quality product.

Strongly disagree

10%

Agree26%

Strongly Agree22%

Neither agree nor disagree

24%

Disagree18%

Strongly disagree DisagreeNeither agree nor disagree AgreeStrongly Agree

8/25/2012

22

Fig H5 : Industrial potato is able to fill up the food deficit

Neither agree nor disagree

24%

Disagree14%

Strongly Agree34%

Agree18%

Strongly Disagree 5%

Strongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly Agree

8/25/2012

23

HA: Do you mean the pricing of Industrial Potato is high?

8/25/2012

24

HA: Do you satisfy with the pricing of Industrial Potato?

8/25/201225

HA: Do you mean the Global Agro Resource Incorporation activities are enough for establishing the industrial potato market?

8/25/2012

26

RECOMMENDATION

When we know about the opportunity of industrial potato market in Bangladeshi environmental perspective then then we should establish this product.

Counseling with each and every employee for generating new ideas and improving this categorical product market level.

Since this product business is a reliable source for economically development then our government and agro business company must be conscious.

Need to arrange an advertising budget, because advertisement can be more attractive.

The company considers the pricing system. If the pricing is being low or nearest of table potato then the people would be encouraged.

The Bangladesh government should get the steps for establishing the industrial potato for the local market.

8/25/2012

27

FINDINGS

By conducting company’s employee, I have found that most of the employees are agree that Bangladeshi environment is appropriate for cultivating the Industrial Potato.

One of the major important things that Industrial Potato is a important source for developing our economy.

Here find out that the permission of cultivating is a lengthy process from Bangladeshi Government.

Industrial Potato is an export quality product. Here research findings that the Industrial Potato is another

major food items in the Bangladesh. Here find out that the product price is high in the local

market. Global Agro Resource Incorporation is trying to

establishment this product market in locally.8/25/2012 28

Question???

8/25/2012

29

8/25/2012 30