Presentation SOS

1SOS Save our Species

SOS SAVE OUR SPECIES

1st round presentation for a visual identity and communication’s strategy.


FIRST PROPOSAL

3SOS Save our Species - Project Keys

The world is facing an

extinction crisis.The loss of

species results in biodiversity loss and ecosystem degradation.All species

have roles as ‘building blocks’ for biodiversity.

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4SOS Save our Species - Objectives

To build awareness.To inspire. To create,

to innovate, to emotionally charge a

communication’s plan.

To catalyse political awareness.

To promote an urgency for

conservationas well as its

accomplishments.

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5SOS Save our Species - Key Words

BiodiversityBuilding Blocks

UrgencyCredibilityInspiration InnovationEmotion

Collectivity Social effort

Hope

BUILDING A CONCEPT BASED ONBIODIVERSITY

6SOS Save our Species - a concept based on biodiversity


Biodiversity and Patterns

Nature provides us with numerous patterns. From the basic building blocks, such as water, animal & plant life, the complexity of their patterns are infinitely beautiful as they are incredibly biodiverse.



WATER IS THE BASIC BUILDING BLOCK FOR LIFE AS WE KNOW IT. WATER = FISH POPULATION, UNDER WATER MAMMALS,& MICRO PLANCTON ETC...

THE PLANET’S ANIMAL POPULATIONS CREATE BIODIVERSE ECOSYSTEMS. THEY ARE NATURALLY SUSTAINABLE & ARE IMPORTANT KEYS TO THE SURVIVAL OF OUR PLANET’S ECOSYSTEMS.

PLANT LIFE ALSO PLAYS A MAJOR ROLE IN OUR SURVIVAL. PANTS PROVIDE EVERYONE WITH FUEL & FOOD & MEDICINE, THEY ALSO PREVENT SOIL EROSION & THEY REGULATE OUR PLANET’S CLIMATE.

WATER PROMOTES AN INFINTE ARRANGE-MENT OF PATTERNS. FROM SIMPLE RAIN WATER, TO COMPLEX OCEANS, CORAL REEVES AND UNDERWATER LIFE. THEY ARE ALL NATURALLY OCCURING IN A SERIES OF RANDOM PATTERNS.

PATTERNS IN THE ANIMAL KINGDOM ARE MANY. EG. THE NATURAL CAMOU-FLAGE PATTERNS OF ANIMAL SKINS AS WELL AS FOOTPRINTS ARE SRONG VISUAL CUES. THEY ARE UNIQUE SIGNATURES OF BIODIVERSITY.

PLANT LIFE ALSO PROVIDES AN INFINITE SOURCE OF INTERESTING PATTERNS, FROM THE DENSE JUNGLE GROWTHS OF RAIN FORESTS TO A SIMPLE BLADE OF GRASS, ALL PLANT LIFE STEMS FROM A UNIQUE SET OF COMPLEX PATTERNS.



Nature’s patterns are its footprint. These footprints reflect the planet’s biodiversity and their interconnections within our global ecosystems.


UNILEVER

Unilever’s corporate identity is an excellent example of how pattern can communicate a sophisticated brand. The intricate structure of Unilever’s activity is broken down into a unique categorization using pattern and iconography to commuicate it’s activities.

AN IDENTITY BUILT UPONBIODIVERSITY

11SOS Save our Species - Focus on building an Identity

NB. This is only a first draft proposal of this identity. It is important to note that this mark, as it is now, is flexible and reworkable upon the next phase of developent.


Production Notes: Logo is printed in 3 pantone spot colours. It is also possible to print a 50% dark brown for the O.



Production Notes: Logo is printed in 3 pantone spot colours. It is also possible to print a 50% tones.

16SOS Save our Species - Focus on building a Concept

Color Pallette

Emotional Biodiverse

Responsible Ambitious Urgency

Credibility Inspirational

Engaging Assertive Hopeful Together

Corporate Scientific Biodiverse Credibility Engaging Comitted Political

Business-minded Mobilized Involved

Ambitious

IDENTITY FLEXIBILITY & NORMS


NB. This is only a first draft proposal of this identity. It is important to note that this mark, as it is now, is flexible and reworkable upon the next phase of development.


This is the base line grid developed to incoporate norms for joint partners as well as other languages, see Chinese version.

BRAND IDENTITY COMMUNICATION


NB. This is only a first draft proposal of the brand identity. It is important to note that this mark, as it is now, as well as pattern designs are flexible and reworkable upon the next phase of developent.


Booklet - Amphibians on the IUCN Red List

NB. This is an example of a communication booklet which uses (one) or all of the pattern designs found in the logo Identity. This visual language device is used to categorize communication within the different active branches of SOS. eg. oceans & rivers, animal species, plant species, etc...

SECOND PROPOSAL


22SOS Save our Species - Focusing on Keys

The world is facing a species extinction crisis. We must mobilize

& stimulate fundraising efforts on a global scale.Collaboration is

key to fundraising. We must introduce hope & positivity with proactive

results for species conservation.

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23SOS Save our Species - Focus on a concept based on collaboration

Collaboration

Biodiversity (by definition) is a grand form of colloaboration in nature. This identity aims to illustrate the importance of collaboration as well as the urgency to take immediate action in species conservation.

This identity also borrows from the basic building blocks of

biodiversity in nature which are used to commincate water,

animal life and plant life. These collaborating elements are

directly translated within the identity’s color pallette:

Blue = oceans, rivers, marshlands, ice landscapes, etc....

Brown = animals & the earth, mammals & insects, reptiles &

their natural environments etc...

Green = plant life, forests, underwater vegetations, etc...

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24SOS Save our Species - Focusing on a color pallette

Collaboration

Proactivity

Responsibility

Engagement

Mobility

Credibility

Action

Global

Natural

Biodiverse

WATER ANIMAL LIFE PLANT LIFE

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Collaboration Connectivity Collectivity

Proactiveness Positivity

This identity illustrates connectivity and collabora-tion. It promotes awareness and new efforts toward a solution for global species conservation. It evokes mobility, proactivity, and conjures up a positive spirit. It also transforms the commonly known war-time acronym SOS “save our souls” into a more syner-getic, perhaps more positive and diversified word- mark using linkages. These linkages are colour coded relating to the basic building blocks of our planets biodiverse interconnectivity. Next, the baseline,“save our species”, is set in a sober, smaller, Helvetica Neue bold typeface to preserve the impact of the word-mark’s identity message. Furthermore, the base line is given a secondary level of importance allowing for an invitation to read further. This preserves the overall clarity and readability of the mark.

SOS Save our Species - Focus on Key Words and Identity argumentation


Production Notes: Identity is printed in 3 pantone spot colours. It is also possible to print in tone percentages.

IDENTITY FLEXIBILITY & NORMS


NB. This is only a first draft proposal of this identity. It is important to note that this mark, as it is now, is flexible and reworkable upon the next phase of development.


This is the base line grid developed to incoporate norms for joint partners as well as other languages, see Chinese version.

BRAND IDENTITY COMMUNICATION

30SOS Save our Species - Focus on brand identity communication

NB. This is only a first draft proposal of the brand identity. It is important to note that this mark, as it is now, is flexible and reworkable upon the next phase of developent.


Back lit Poster in Public Space

Sea Turtle


Back lit Poster in Public Space

Western Lowland Gorilla

Presentation SOS

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