Presentation Slides For 5 28 Breakfast
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North Shore Technology Council 5/28/2008 Social Networking on the Web for Your Business and as a Business Today’s Moderator: David Cutler, Business Developer, Oasis Technology Partners Today’s Panelists: Chris Brogan, Social Media Strategy & Technology Expert Mark Doerschlag, Internet Entrepreneur and Online Community Hub Jim Dowd, Web Entrepreneur David Evans, Social Media Expert www.NSTC.org
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north shore technology council has a presentation on social networking
Transcript of Presentation Slides For 5 28 Breakfast
North Shore Technology Council
5/28/2008
Social Networking on the Web for Your Business and as a Business
Today’s Moderator: David Cutler, Business Developer, Oasis Technology Partners
Today’s Panelists:
Chris Brogan, Social Media Strategy & Technology Expert Mark Doerschlag, Internet Entrepreneur and Online Community Hub Jim Dowd, Web Entrepreneur David Evans, Social Media Expert
www.NSTC.org
About the NSTC
Mission - Build a community for interaction, collaboration and advancement of technology business in Massachusetts' north-of-Boston region.
Vision – To be recognized as a leading forum for fostering high technology businesses in northeastern Massachusetts.
Volunteer Opportunities
• Programs Committee
• Membership Committee
• Sponsorship Committee
• IT Committee
Corporate Sponsors
TODAY’S SPONSOR
North Shore Technology Council
Social Networking
www.NSTC.org
www.CreativeBusinessDevelopment.com
1976
3 things
Participate and engageParticipate and engage
Harness for efficiencyHarness for efficiency
Evolve your mind and your business Evolve your mind and your business
Managing Networks in Your Business
Before After
Uncover networks
Empower relationships to connect directly
Improve efficiency
Liljeros 2006
??Swedish Hip Hop
www.Linkedin.com
Lots of Discussion
New Way of Thinking
Crossing The Chasm
Ye olde method: top down
Unskilled labor
Artisan, management
Rulers leadership
Maximize expertise and creativity
Guide, approve, fund
Maximize productivity minimize costs
C-Suite
Management
line
Mobility between
management and leadership
communication between the line and the rest of
the org
Social networks are:Creating and maintaining valuable connections between users
They are NOT the product themselves
Social Networks are capable of massive levels of cooperative efficiency as yet never experienced in the whole of human history
Crowd-Sourcing
Types of social networks
Pure-play social networks
Social network Hybrid
Passion-based social networks
What does Lego make?
Little plastic bricks, right?
How Lego became a social network
• In 1998 Lego released Mindstorms Robotics Targeted at 8-13 year olds
Our proprietary code is loose on the Internet! We must stop them!!!
But limiting creativity is against everything Lego stands for!!!
The lesson:
• Lego found smart people outside their organization who would do their work for free
• Lego encouraged and incentivized the best of those people, bringing them inside
Fine…that’s Legos.
So what?
Prosper.com
A notable failure
•Wal-Mart’s cool site for cool kids!
•Shut down after just 10 weeks
•Kids could come, upload photos of and talk about Wal-Mart Products!
•None did
Social Networks- the future
Anything that can be done by a
social network …
will be
Prepared meal social network
Meter Maid Warning Mobile Social Network
Remote access app support marketplace
Coming
Summer
2008!!!Coming
Summer
2008!!!
www.helpguest.com
3 things
Participate and engageParticipate and engage
Harness for efficiencyHarness for efficiency
Evolve your mind and your business Evolve your mind and your business
3 things (Detail):
Think of ways to engage with people outside your organization
Think of ways to engage with people outside your organization
Identify challenges your organization faces that outsiders would happily work on for an
alternative source of compensation
Identify challenges your organization faces that outsiders would happily work on for an
alternative source of compensation
How will social networks challenge or enhance what your organization does?
How will social networks challenge or enhance what your organization does?
Thank You.
Panelists:
Chris Brogan, Social Media Strategy & Technology Expert
Mark Doerschlag, Internet Entrepreneur and Online Community Hub
Jim Dowd, Mullen Account Manager David Evans, Social Media Expert
Building a Better Platelet: Using Glycomics to Enhance Stability and Reduce Risk
Guest Speakers: Douglas Clibourn, President & CEO, ZymeQuest, Inc.
Karin Hoffmeister, MD, Associate Professor of Hematology, Brigham and Women’s Hospital
Friday, June 6, 2008100 Cummings CenterSuite 221-E, Beverly
12:30 p.m.
First Friday Bioscience Seminar Series
Save the Date!
NSTC Networking Event
Acapulco’s Restaurant
900 Cummings Center, Beverly
Thursday, June 12 , 2008
5:30 PM to 8:00 PM
Sponsored by:
Save the Date!
NEXT BUSINESS BREAKFAST
Wednesday, June 25 , 2008
Peabody Marriott
Corporate Sponsors
