Presentation singapore how to secure the right audience 2. version 2012 06 12

MOBILE ADVERTISING

Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • [email protected]

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We deliver predicted results for a fixed budget.

How to Secure the Right Audience

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Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

Mobile Audience



Mobile Advertising ReachA huge audience

Country (Asia) Mobile Phone Users

China 987 million

India 900 million

Indonesia 250 million

Philippines 86 million

Thailand 69 million

Vietnam 72 million

Malaysia 38 million

Singapore 5.7 million



Mobile Advertising Reach – 1st personal mass media

The “7th Mass Media” Mobile Media

1st personal mass media Always near and accessed Technology increases usage Designed for interaction and

communication

1) Print – Newspapers, Books, Magazines2) Recordings – Records, Tapes, CDs3) Cinema 4) Radio 5) Televisions6) Internet (via PCs)7) Mobile

All Your Customers Carry and Use a Mobile Phone



Cross Media Compliment – Incorporate Mobile into an overall campaign

Mobile Mass Reach Potential

Traditional Media:

At the point where consumers are using these mediums and seeing an Ad, they do have their mobile phones with them!

Mobile Advertising Reach- Mobile is always near



Plan a Mobile Campaign



Mobile Advertising Reach- Mobile Media plan

Main Notes on Mobile Marketing: Permission based PC experience is different from a mobile device experience Mobile is just one of the many mediums. A cross media strategy would maximize reach

Evaluation Methods:

Pre-planning Know your objective and how mobile marketing can be used Understand mobile users and usage patterns Decision on your mobile properties and growth plans Be engaging and provide incentives. Allow for interactive elements Pick the right partners (not just a technology provider)

Evaluation• Define KPIs and scorecards for objectives on mobile• Reach numbers and goals• Interaction goals• Drive to action goals



Media Plan

Customized Mobile MediumTargeting

Segment by Target Audience

Segment by Interest of

Users(Appeal to

Demographics)

Choice of Mobile Apps and Mobi Sites

Campaign ParametersBudget control, Time

targeting, Location, Date, Costs, Mobile Genres,

Device targeting




Mobile Mass Reach Potential – How Many New Customers Do You Want To Reach?

Your Target Audience Carries a Phone

Adsmobi can easily secure mass potential customers to your mobile site Using pull methods and branding tactics on mobile formats/mediums Targeting the audience that you want Rich media and appeal

Mobile formats/mediums at your disposal

Mobile Internet & Major Portals Mobile Apps Display ad: CPC, CPM or CPDRich Media




Mobile Mass Reach PotentialMedia Plan Example:

Focus on a Country’s Mobile traffic

Segment and target by Appeal to Behavior Preferences, Demographical Approach or Interest Approach

Popular Mobile Portals


Popular Mobile Apps

Segment and target by Date, Time, Handset, OS, City, GPS, App/Portal

By Visitor’s Interests By Campaign Objectives By Holiday periods



Execute a Mobile

Campaign



Mobile Marketing & Advertising

Mass Reach Potential… (Simple & Measureable)

We will display your company ads on mobile to millions of Users

We will bring mobile users to your Mobile Site, Facebook or App Store

Mobile Advertising Methods:

Cost Per Click - Pay only for each user coming to your site

CPM - pay only for impressions and views of your marketing messages

Target the right audience: Time targeting, location, channels, handset, etc

Fits and caters to all budgets and objectives

High value for marketing = cost of acquiring your customers in cents (USD)

Measureable and Controllable = ROI focused

Full reports on all campaigns metrics and performance



Choose your Targeting CapabilitiesMechanical and Audience Targeting

Operation Platforms

Android, Bada, Blackberry, iPhone, iPad, WAP, Symbian, Windows Phone.

Location

City, Country, State/Province, Region,Longitude, Latitude.

Carrier

Channel/Category

e.g. Automotive, Business, Education,Games, Music, News, Sports, Travel.

e.g. Singtel, Starhub, M1, Maxis…

Demographics

Age, Education, Ethnicity, Gender, HHI, Interests.



Choose your Audienceadsmobi helps advertisers to reach the right demographic on scale

Automotive Business/Finance

Education Entertainment




Games Healthcare/Fitness

Music News




Parents Shopping

Social Networking Sports




Teens Travel

Weather Women



Choose the right Mobile MediumSeveral Mobile Solutions and Formats available to secure the Right Audience

Display Banner

App Promotion

Location Based Advertising

Rich Media & Video Ads



Choose the right Call to actionDifferent Call-to-Actions directs the audience directly to the right content

Click to App Store

Click to Map Click to Call

Click to Web

Click to Video

Click to Facebook



Focus on Mobile Banners



Mobile Advertising SuccessHow to create successful Mobile Advertising campaigns

1. Define Objective + Target Audience2. Define Reach3. Define Messaging4. Define Design5. Define Call-to-Action6. Define Reporting Tools



Don’t:1) Use unnecessary images

2) Write vague headlines

3) Make viewers squint

Mobile Advertising SuccessDo and Don’t for Successful Mobile Advertising Campaigns



Mobile Advertising SuccessDo and Don’t for Successful Mobile Advertising Campaigns

Do:1) Brand info2) State the app name/Product3) Clearly and boldly state4) Use a strong call to action5) Ensure your call to action stands out6) Placement matters



Banners Displayed in Apps



Campaign Reports – Online and Live



Mobile Advertising SuccessTop Elements for Success

1. Understanding Mobile User’s Intent2. Previewing Your Mobile Ads3. Viewing Your Site’s Mobile Users4. Reaching Other Mobile Users5. Tracking Mobile Conversions



Mobile Case Studies



Featured Advertisers adsmobi delivers ads for leading brands

Hospitality

Consumer Brands

Finance



Featured Advertisers adsmobi delivers ads for leading brands

Technology

Automobiles

Carriers

Media



Success Story Mobile Display – Westin Hotels & ResortsHigher user engagement via geo-targeted mobile ad

Objective: - Increase commerce booking and encourage customers to book vacations in Westin Hotels & Resorts

Campaign: - Geo-Targeted, interactive banner ad that reads “Tap here to warm up” for users in cold climate zones

- User who clean the frost of the screen see a mobile landing page with different options (room reservation, sign in, hotel call, etc.)

Source: www.mobilemarketer.com (March 9, 2011).



Objective: - Attract customers to become a fan of the Kool-Aid Facebook page. Target group were Hispanic parents in the USA

Approach: - Click-to-Facebook campaign through mobile advertising banners within the adsmobi network

Campaign: - Campaign Flight Dates: Jul 1 – Sep 4 2011- Country-Targeting: USA- Category: Parents- Banner sizes: 300 x 50, 320 x 50

Results: - up to 3 Million Impressions- up to 15,500 Clicks

Campaign screenshots

Success Story Mobile Display – Kool-AidClick-to-Facebook campaign to increase number of Facebook fans



App Promotion Get more Users for your App!

Generate more Users and get discovered within the App Store.

Boost your app to the top of the App Store.

App Promotion Top Rank

Efficient Download Tracking for better results.

Powerful Reporting

PUSH-APP EFFECTMore downloads = Higher ranks



Objective: - Generate more downloads for Nestlé Purina Petcare’s app petcentric to increase brand awareness.

Approach: - adsmobi PUSH-APP PROGRAM. CPD-based campaign to increase the number of downloads.

Campaign: - Campaign Flight Dates: September 2010- Country-Targeting: USA, UK- Category: Lifestyle

Results: - 3 days after campaign start:- US Lifestyle rank 0 to rank 1 - US Overall rank 0 to rank 39- UK Lifestyle rank 0 to rank 2- UK Overall rank 0 to rank 21

The app was placed directly in front of other big competitors. In total, the campaign created a huge number of new users and increased the awareness of the app significantly.

petcentric app screenshot

Success Story App Promotion - Nestlé Purina Petcare Boost from US Lifestyle rank 0 to rank 1 within three days!



Market: Apple App Store, GermanyCategory: FinanceCampaign Dates: March 7 – 16, 2011Client: DailyDeal GmbH

Highest Results: # 1 Ranking over 6 day period (March 7 – 13)# 39 ranked Overall Category15,000 Downloads within 10 daysUp to 5,213 Downloads per Day (March 3rd)

Success Story App Promotion – DailyDeal GmbHBoost from rank 51 to rank 1 within one day!



Mobile Advertising Reach - How to acquire new customers

Wandrille ProvutRegional Director APAC

Adsmobi [email protected]

mailto:[email protected]

Presentation singapore how to secure the right audience 2. version 2012 06 12

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