Presentation Secrets of Steve Jobs

Why bother to present?

A person can have the greatest idea in the world – completely different and novel – but if that person can’t convince enough other people, it doesn’t matter.

- Gregory Berns

Why bother to present?

As soon as you move one step up from the bottom your effectiveness depends on your ability to reach others through spoken and written words.

- Peter Drucker

Learning Objectives

Craft messages

Present ideas

Generate excitement for a product

Deliver a memorable experience

Create customers as evangelists

The BookACT1: CREATE THE STORY

SCENE 1 Plan in Analog

SCENE 2 Answer the One Question That Matters Most

SCENE 3 Develop a Messianic Sense of Purpose

SCENE 4 Create Twitter Like Headlines

SCENE 5 Draw a Roadmap

SCENE 6 Introduce the Antagonist

SCENE 7 Reveal the Conquering Hero

ACT2: DELIVER THE EXPERIENCE

SCENE 8 Channel Their Inner Zone

SCENE 9 Dress Up Your Numbers

SCENE 10 Use ‘Amazingly Zippy’ Words

SCENE 11 Share the Stage

SCENE 12 Stage Your Presentation With Props

SCENE 13 Reveal a Holy Shit Moment

ACT3: REFINE & REPHRASE

SCENE 14 Master Stage Presence

SCENE 15 Make it Look Effortless

SCENE 16 Wear the Appropriate Costume

SCENE 17 Toss the Script

SCENE 18 Have Fun

Scene 1 Plan in Analog

Bullets kill

Nine elements of great presentations

– Headline

– Passion Statement

– Three Key Messages

– Metaphors & Analogies

– Demonstrations

– Partners

– Customer Evidence & 3rd Party Endorsements

– Video Clips

– Flip Charts & Props

Scene 2 Answer the One Question That Matters the Most

Why should I care?

Scene 3 Develop a Messianic Sense of Purpose

We are here to put a dent in the universe.- Steve

Jobs

Scene 4 Create Twitter-Like Headlines

Scene 5 Draw a Road Map

Scene 6 Introduce the Antagonist

IBM wants it all. Apple will be the only company to stand in its way.

- Steve while launching Mac in 1984

Scene 7 Reveal the Conquering Hero

Scene 8 Channel Their Inner Zen

Simple, Visual & Engaging

Style: Informs, educates & entertains the audience.

Scene 9 Dress Up Your Numbers

Specific, Relevant & Contextual

Scene 10 Use Amazingly Zippy Words

We made the buttons on the screen look so good, you will want to lick them.

- Steve Jobs on launch of OS X

Scene 10 Use Amazingly Zippy Words

Language Complexity: Steve Jobs Vs Bill Gates

Measure Steve Jobs, Macworld

Bill Gates, CES

Avg Words / Sentence

10.5 21.6

Lexical Density 16.5% 21.0%

Hard Words 2.9% 5.11%

Fog Index 5.5 10.7

2007

2008

Measure Steve Jobs, Macworld

Bill Gates, CES

Avg Words / Sentence

13.79 18.23

Lexical Density 15.76% 24.52%

Hard Words 3.18% 5.2%

Fog Index 6.79 9.37

Scene 11 Share the Stage

Scene 12 Stage Your Presentation With Props

Boring Presentatio

ns

Interesting Multi-sensory

Experience & Media Events

Scene 13 Reveal a Holy Shit Moment

People will forget what you said, people will forget what you did but people will never forget how you made them feel.

- Maya Angelou

Scene 14 Master Stage Presence

Body Language

Scene 15 Make it Look Effortless

Scene 16 Wear the Appropriate Costume

Scene 17 Toss The Scripts

Its okay to be casual. Its okay to have fun. Its okay to make people laugh. Its okay to wow your product. Its okay to go out of the way. Its okay to share the stage. Its okay to express your feelings and make people express theirs.

Scene 18 Have Fun

Read articles by Kulothia on www.mukeshkulothia.blogspot.com

Insanely Great Thanks