Presentation R.M.

8/9/2019 Presentation R.M.

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Assignment

on

Research Methodology


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Topic:-


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Team Members:-

Digvijay Singh

Gaurav Singh

Gaurav SahuHarsh Arvind

Jai Prakash

Anamika Singh

Arpana Prakash

Barkha JohariMudita Chitranshi


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Acknowledgement:-

It gives us immense pleasure to beassociated with this project Customer ServiceComparison Among Different Branches of AxisBank. The project was a great learning processand helped us to link our theoretical knowledge

with practical knowledge.

The present project has been completedunder the guidance of our teacher Mrs. Nidhi

Nagar. We are highly grateful to her for ableguidance, valuable suggestion and constantencouragement during the course of completionof this project.


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We also express our gratitude and sincere thanksto our classmates and all the customers of AXISBank who participated and co-operated in oursurvey and data collection process.

At last, we are grateful to each and every personwho helped us directly or indirectly to completethis project on time and efficiently.


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Research Objective:-

Our objective is to compare the customer

services provided by customer service

representatives and management/supervisorsat different branches of AXIS Bank.

This will help us to make the customer service

better and more efficient.


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Research Methodology:-

According to nature of the problem, we

are concerned with describing the

characteristics of a particular group

(customer service), this study falls

under Descriptive Research problem.


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Method of Data Collection:-

We used the sampling method to

collect data (primary) from various

branches of the AXIS Bank.


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Sampling Design:-

Non-Probability sampling procedurehas been selected due to comfort and

ease of data collection because an

average number of customersresponse will give us the same results

as on large scale since their responses

depend upon the level of the servicesprovided by the bank.


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Team Work:-

Every member in the team put his/her

best efforts to collect the optimum data as

correct as possible and delivered his/her

contribution to conduct a meaningful and

accurate study/research. Girls in team

collected the data from various part of the

city while guys contributed to design thequestionnaire and preparing the research

and conclusion.


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Data finding:-

Customer Satisfaction Index (CSI)

and

Customer Satisfaction Index

[CSI(S/M)]

are as follows:


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Interpretation:-

HigherCSI ofHazratganj Branch of the AXISbank may be due to the fact that it is located

at the heart of the city and bank has put his

best customer service representatives tohandle the customers concerns.

Higher CSI(S/M) may be due to the reason

that Jankipuram is relatively small branch than

others and no. of customers is less, somanagement could give its best efforts to

resolve the customers issue.


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Bibliography:-

Naresh Malhotra:

MarketingResearch

Zikmund: Research Methodology

C.R.Kothari: Research Methodolgy

Internet


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19%

17%

18%

12%

10%

12%

12%

Location

S.B.I. P.N.B ICICI

HDFC AXIS BANK BANK OF BARODA

ALLAHABAD BANK

Location ofBanks

Presentation R.M.

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