Kullaleden Coastal Walking Trail

75 kilometres coastal trail

beautiful nature..

Collaboration made it possible

Walk & Talk with locals Walk & Talk with landowners

The project started in 2011..

TG Sweden Incoming ABIncoming Agent & DMC Sweden

Britt-Marie Andrén bma@travelgatesweden.se

Kullaleden Coastal Walking TrailLocated in South western Sweden – part of the Skåneleden trail

Part of Regional “Skåneleden” Trail

A joint planning process

• LEADER is a method which allows local actors to develop an area by using its development potential.

• Crucial to include everyone from beginning• From bottom to the top – The Local Action

Group (LAG) will decide about projects and budgets.

• Call of Proposals - Catch the ball

Challenge

• 130 landowners for agreements/contracts• 80% nature reserves – restricted areas• 2 municipals - communities• 1 county administration board – nature reserve• 1 regional Council – Skåneleden • Approx 5 000 local inhabitants near the trail• Administration

Approx 150 people involved

..continued 2012

Route testing

Identifying Quality CriteriaLEADING QUALTY TRAIL EUROPE

Finish in June 2013

Leading Quality TrailsBest of Europe

Marketing

SELLING

Market

• Active seniors – baby boomers generation• Interested in culture and nature• Comfortable accommodation – luxury• Longer stay in the area • Travelling with children and grandchildren• For special occasions • Price level – differs depending on packaging

Criteria

trail surface format

civilisation

nature/landscape

trail routing system/

culture

Safety / grading

mobility

walker friendly entry

Objective criteria for an attractive walking trail

Opening ceremony with celebrities invited for 1st June 2013