Create products that matter

on product & R&D for digital healthcare

Initech, 2017

www.initech.co.il

• We develop digital products for web,mobile and messengers• We are in business for 7 years• We have delivered 200+ projects and counting• Rich experience in the health space•We are involved in Israeli startup ecosystem through mentoring• We love to get things done

Who’s Initech?

www.initech.co.il

Why digitize health space?• Information on demand right from your smartphone• Tracking patient condition• Low latency communication between doctor and patient• Supervised remote treatment• Intuitive operation of medical equipment via smartphone• Collect data for future analysis to build value

www.initech.co.il

What’s digital health product?

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Different types of products• IoT - medical devices with web/mobile companion app• OTS fitness trackers with public APIs (Google Fit / Apple Health)• Stand alone smartphone apps (sleeping / walking tracking)• Organizational information systems (hospitals / clinics)

www.initech.co.il

IoT - Medical Devices• Security (cannot be used to compromise treatment / harm

patient)• Privacy of user profile / device settings / collected data• Clear and intuitive user interface (for elderly / disabled)• Collection and analysis of big data (prediction / AI-assisted

diagnosis)

www.initech.co.il

Fitness trackers• Connectivity (API planning)• Compatibility with existing standards / platforms• User statistics / dashboards• Recommendations (promoted content)

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Stand alone apps• Gamification (engagement via social incentives)• User data persistence (privacy / migration / sharing)•API-oriented growth strategy

www.initech.co.il

Organizational information systems•Regulation compliance • Support of on-premises deployment model• Integration with existing systems• Access Control / role-based permissions model• Reporting

www.initech.co.il

Showcase - Clalit pregnancy advisor

•Personalized content • Social features• Integration with existing systems

www.initech.co.il

Showcase - Oggii pet wellness tracker

•IoT• Social features•AI-based big data analysis

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Showcase - Healarium Enterprise Health Management platform

•Gamification•Social features• Communication with medical

personnel• Integration with existing systems• On-premises deployment

•Integration with HR systems

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Showcase - Pressure wounds prevention solution for hospitals

•Medical IoT•Big data•Access Control•Integration with HMS•Regulation compliance

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How one builds digital health product?

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Development of digital product

www.initech.co.il

Close-up: Product

• in: marketing requirements

• process: requirements definition + UX

• out: spec + wireframes

www.initech.co.il

Close-up: R&D• input: spec + wireframes• process:• UI design• architecture• work plan• estimations• development• QA

• output: working features

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Things you should know about R&D

• Things take more time (and resources) than expected

• Adding more people to late project makes thing worse

• Waterfall vs Agile

• Magical triangle of project management

www.initech.co.il

Master the right skills

• Define product

• Prioritize features

• Read specifications

• Understand R&D workplan

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Be lean

• Clearly understand your goal

• Focus only on features that are necessary to achieve it

• Focus on business and customers, don’t be a technology fanatic (we have the best algorithm/code/design)

• Avoid premature optimization of scale / performance

• Try it without development (mockup/mechanical turk)?

www.initech.co.il

Considerations for going outsourced• International (USA) regulations of technology / IP export• Cost-efficient for short term efforts and low-intensity

maintenance

• Expensive for long-term intensive development

• Let your outsourcing partner to choose the technology stack, but avoid lock-in

• Set measurable milestones & tight schedules

• Fixed price vs Agile

www.initech.co.il

Tips for in-house execution

• Hiring strong team takes a lot of time

• Cost efficiency comes at the long run

• Use whatever technology your team already knows

Thanks for listening!Let’s be in touch!

drop me a line at: ishay@initech.co.ilfollow our blog: https://initech.co.il/en/blog/visit us at: https://initech.co.il/en/

Initech, 2017