Presentation on Survey of

Consumer Behavior (Online Vs.

Offline Shopping)

By: Harpreet Gautam

OBJECTIVE

To know consumer motivations to engage in

Online Shopping vs. In- store Shopping.

To know the perceived benefits & drawback

of Online shopping vs. In-store shopping.

To compare consumer behavior for Online

& Offline shopping.

Consumer Buying Behaviour Questionnaire

1. Name: ___________Gender: ________

Age: 18-25 26-35 36-45 46-60

Occupation: Services Business Student Any other

Education Level: Bachelor’s Degree

Master Degree

Matriculation

Any other

2. What method of shopping do you prefer?

a) Online

b) Offline

c) Both

3. Have you ever made online shopping?

A. Yes B. No

4. Which devices used by you for online shopping?

a) Desktop Computer

b) Mobile

5. Which factor influences you to buy online?

a) Quicker

b) Less time consuming

c) Easier Way

d) All of the above

6. Which factors influence you to buy offline?

a) Check Product Quality

b) Reliability

c) Accuracy

d) Prefer to check product

7. Have you felt any problem while conducting online purchase?

a) Yes

b) No

8. If, yes what kind of problem?

a) Delay in Delivery

b) Product Damage

c) Cheap Quality of product

d) Others

9. If you never had online shopping, please specify the reason?

a) I Don’t Know about online shopping

b) Risk of credit card and transaction

c) Internet Illiteracy

d) Risk of Identity theft

e) Duplicate Quality

10. How many times you buy to online shopping?

a) Every Month d) One time in a week

b) Regular e) Never

c) Seldom

11. How many times you go for offline shopping?

a) Every Month

b) Regular

c) Seldom

d) One time in a week

12. Which factor affects you to buy online?

a) Advertisement

b) Social Media

c) Internet

d) All of the Above

13. Tick the reason why you choose offline shopping?

a) Prefer to touch the product

b) Better Return Policies

c) In store Discount

All of the Above

How many Consumer Prefer to online

shopping

56%

76%

Online Offline

0%

10%

20%

30%

40%

50%

60%

70%

80%

Percentage

Percentage

In Our Survey 50 Consumers we

find that

33%

67%

Male

Online Offline

43%

57%

Women

Online Offline

Consumers who prefer shopping

in Offline By age

0%

5%

10%

15%

20%

25%

30%

35%

18-2526-35

36-4546-60

26%

32%

14%

8%

Offline

Mostly used Device

57%

14%

29%

Device

Physical store

Desktop

Mobile

Consumers face a Difficulties

in online Shopping In our survey 46% of the consumers

felt no problems while conducting

online purchase and ,32% of

consumes face many problems like:

35%

6%

41%

18%

Problems

Delay indelivery

Productdamage

Cheap product

Why consumers choose

Offline Shopping

Some 76% of consumer choose offline

Shopping because these are the some

reasons that consumer affect the

mostly :

Internet Illiteracy

Risk of Identity theft

Duplicate Quality

Factors Affecting Online

Shopping

13%

38%

23%

26%

Factor

Advertisement

social media

Internet

All of above

Reasons why choose Offline

Shopping

40%

28%

28%

0% 10% 20% 30% 40% 50%

Check product

Better return policies

Discount

Reasons

Reasons

How many time Consumer buy

online & offline shopping

17%

60%

3%

20%

OnlineOnetime inweek

Seldom

Regular

12%

36%

22%

8%

Offline

Everymonth

Regular

Limitations

There was limited consumer base.

There is no proper information about

online.

Conclusion

From the Analysis come to know that

age group between 26-35 are very

much interested in offline shopping

and the age group between 18-25 has

50-50 opinion toward offline shopping

and other aged people not interested

in offline shopping. But few people are

interested in it.

Thank you