Social Media StrategyHow IFYC can use web 20

What is Social Mediaaggregation + attention + convergence + distribution + engagement + identity + participation

++

The ability to gather information to one place

The reach of your message sent out to the public in various ways

Allowing interactivity with the public

Allowing one to associate AND disassociate themselves from others

Going from one way to a two way conversation

Resources having several uses

Grabbing the attention of a viewer

Knowing that theres more to come

Goalsbull To make religious pluralism a public issue

bull To facilitate a cohesive interfaith youth movement

bull To give youth an alternative to religious fundamentalism online

Tools to useReligious Pluralism

Public Issue

Alternative to religious fundamentalism

Cohesive Interfaith Youth Movement

bullDelicious

bullIdealistorg

bullYouTubebullDoGoodertv

bullTechnocrati

bullFlickr

bullWikipedia

bullFacebook

bullChangeorg

bullBliptv

bullBlog

bull AdWords

bullldquoNingcomrdquo

IFYC Soc Site

bull Widgets Badges links

Flickr

ldquoFlickr is the WD-40 that

makes it easy to get

photos from one person to another in whatever way they wanthelliprdquo

(sourceFlickrcom)

Ways IFYC Can use FlickrbullDIYS Tagging (Wersquore Doin it)

bullActs Of Faith Flickr Map

bullInteracting with other Flickr Groups

bullUsing Flickr Slides etc on our site

FacebookWhat IFYC Can Dobull Make an IFYC group

bull Events Share Discuss

bull Taking advantage of flyers for networks

bull Checking out Coexist group

bullconsists of 47000 college high school employee and regional networks

bull handles 600 million searches and more than 30 billion page views a month

bullis the sixth most-trafficked site in the United States (according to comScore Media

Metrix)

bullis growing 3 week over week measured by number of users

The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34

Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)

What About Myspace

bullNarcissistic site

bullLess Stable

bullLots of Security flaws

bullMyspace groups used less

bullMusic is main purpose

bullNot right for IFYC OR IS IT

What do YOU think

Changeorgbull Changeorg

enables you to

bull Connect

bull Share

bull Take Action

(source Changeorg)

What Can IFYC Dobull ldquopromote religious

pluralismrdquo changebull Inviting partner

organizations to take part

bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising

projects

IdealistorgTakingItGlobalcom

Idealist is a huge resource for like minded youthbull Speakersbull Consultants events

jobs campaigns materialsproducts

TakingItGlobal is also a site that allows us to tap into a huge world youth conversation

these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily

YoutubeWays IFYC can use YouTubebull Have a video contest

bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part

of the movement

bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be

an_____ youthrdquo

Audience

MASSIVE

A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch

But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)

bliptvWhat Can IFYC Do

bull Posting amusing stories about the office culture

bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus

bull Have a current IF

events for youth Vlog Audience

Youth who watch internet TV (site is growing)

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

What is Social Mediaaggregation + attention + convergence + distribution + engagement + identity + participation

++

The ability to gather information to one place

The reach of your message sent out to the public in various ways

Allowing interactivity with the public

Allowing one to associate AND disassociate themselves from others

Going from one way to a two way conversation

Resources having several uses

Grabbing the attention of a viewer

Knowing that theres more to come

Goalsbull To make religious pluralism a public issue

bull To facilitate a cohesive interfaith youth movement

bull To give youth an alternative to religious fundamentalism online

Tools to useReligious Pluralism

Public Issue

Alternative to religious fundamentalism

Cohesive Interfaith Youth Movement

bullDelicious

bullIdealistorg

bullYouTubebullDoGoodertv

bullTechnocrati

bullFlickr

bullWikipedia

bullFacebook

bullChangeorg

bullBliptv

bullBlog

bull AdWords

bullldquoNingcomrdquo

IFYC Soc Site

bull Widgets Badges links

Flickr

ldquoFlickr is the WD-40 that

makes it easy to get

photos from one person to another in whatever way they wanthelliprdquo

(sourceFlickrcom)

Ways IFYC Can use FlickrbullDIYS Tagging (Wersquore Doin it)

bullActs Of Faith Flickr Map

bullInteracting with other Flickr Groups

bullUsing Flickr Slides etc on our site

FacebookWhat IFYC Can Dobull Make an IFYC group

bull Events Share Discuss

bull Taking advantage of flyers for networks

bull Checking out Coexist group

bullconsists of 47000 college high school employee and regional networks

bull handles 600 million searches and more than 30 billion page views a month

bullis the sixth most-trafficked site in the United States (according to comScore Media

Metrix)

bullis growing 3 week over week measured by number of users

The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34

Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)

What About Myspace

bullNarcissistic site

bullLess Stable

bullLots of Security flaws

bullMyspace groups used less

bullMusic is main purpose

bullNot right for IFYC OR IS IT

What do YOU think

Changeorgbull Changeorg

enables you to

bull Connect

bull Share

bull Take Action

(source Changeorg)

What Can IFYC Dobull ldquopromote religious

pluralismrdquo changebull Inviting partner

organizations to take part

bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising

projects

IdealistorgTakingItGlobalcom

Idealist is a huge resource for like minded youthbull Speakersbull Consultants events

jobs campaigns materialsproducts

TakingItGlobal is also a site that allows us to tap into a huge world youth conversation

these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily

YoutubeWays IFYC can use YouTubebull Have a video contest

bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part

of the movement

bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be

an_____ youthrdquo

Audience

MASSIVE

A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch

But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)

bliptvWhat Can IFYC Do

bull Posting amusing stories about the office culture

bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus

bull Have a current IF

events for youth Vlog Audience

Youth who watch internet TV (site is growing)

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Goalsbull To make religious pluralism a public issue

bull To facilitate a cohesive interfaith youth movement

bull To give youth an alternative to religious fundamentalism online

Tools to useReligious Pluralism

Public Issue

Alternative to religious fundamentalism

Cohesive Interfaith Youth Movement

bullDelicious

bullIdealistorg

bullYouTubebullDoGoodertv

bullTechnocrati

bullFlickr

bullWikipedia

bullFacebook

bullChangeorg

bullBliptv

bullBlog

bull AdWords

bullldquoNingcomrdquo

IFYC Soc Site

bull Widgets Badges links

Flickr

ldquoFlickr is the WD-40 that

makes it easy to get

photos from one person to another in whatever way they wanthelliprdquo

(sourceFlickrcom)

Ways IFYC Can use FlickrbullDIYS Tagging (Wersquore Doin it)

bullActs Of Faith Flickr Map

bullInteracting with other Flickr Groups

bullUsing Flickr Slides etc on our site

FacebookWhat IFYC Can Dobull Make an IFYC group

bull Events Share Discuss

bull Taking advantage of flyers for networks

bull Checking out Coexist group

bullconsists of 47000 college high school employee and regional networks

bull handles 600 million searches and more than 30 billion page views a month

bullis the sixth most-trafficked site in the United States (according to comScore Media

Metrix)

bullis growing 3 week over week measured by number of users

The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34

Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)

What About Myspace

bullNarcissistic site

bullLess Stable

bullLots of Security flaws

bullMyspace groups used less

bullMusic is main purpose

bullNot right for IFYC OR IS IT

What do YOU think

Changeorgbull Changeorg

enables you to

bull Connect

bull Share

bull Take Action

(source Changeorg)

What Can IFYC Dobull ldquopromote religious

pluralismrdquo changebull Inviting partner

organizations to take part

bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising

projects

IdealistorgTakingItGlobalcom

Idealist is a huge resource for like minded youthbull Speakersbull Consultants events

jobs campaigns materialsproducts

TakingItGlobal is also a site that allows us to tap into a huge world youth conversation

these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily

YoutubeWays IFYC can use YouTubebull Have a video contest

bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part

of the movement

bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be

an_____ youthrdquo

Audience

MASSIVE

A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch

But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)

bliptvWhat Can IFYC Do

bull Posting amusing stories about the office culture

bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus

bull Have a current IF

events for youth Vlog Audience

Youth who watch internet TV (site is growing)

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Tools to useReligious Pluralism

Public Issue

Alternative to religious fundamentalism

Cohesive Interfaith Youth Movement

bullDelicious

bullIdealistorg

bullYouTubebullDoGoodertv

bullTechnocrati

bullFlickr

bullWikipedia

bullFacebook

bullChangeorg

bullBliptv

bullBlog

bull AdWords

bullldquoNingcomrdquo

IFYC Soc Site

bull Widgets Badges links

Flickr

ldquoFlickr is the WD-40 that

makes it easy to get

photos from one person to another in whatever way they wanthelliprdquo

(sourceFlickrcom)

Ways IFYC Can use FlickrbullDIYS Tagging (Wersquore Doin it)

bullActs Of Faith Flickr Map

bullInteracting with other Flickr Groups

bullUsing Flickr Slides etc on our site

FacebookWhat IFYC Can Dobull Make an IFYC group

bull Events Share Discuss

bull Taking advantage of flyers for networks

bull Checking out Coexist group

bullconsists of 47000 college high school employee and regional networks

bull handles 600 million searches and more than 30 billion page views a month

bullis the sixth most-trafficked site in the United States (according to comScore Media

Metrix)

bullis growing 3 week over week measured by number of users

The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34

Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)

What About Myspace

bullNarcissistic site

bullLess Stable

bullLots of Security flaws

bullMyspace groups used less

bullMusic is main purpose

bullNot right for IFYC OR IS IT

What do YOU think

Changeorgbull Changeorg

enables you to

bull Connect

bull Share

bull Take Action

(source Changeorg)

What Can IFYC Dobull ldquopromote religious

pluralismrdquo changebull Inviting partner

organizations to take part

bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising

projects

IdealistorgTakingItGlobalcom

Idealist is a huge resource for like minded youthbull Speakersbull Consultants events

jobs campaigns materialsproducts

TakingItGlobal is also a site that allows us to tap into a huge world youth conversation

these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily

YoutubeWays IFYC can use YouTubebull Have a video contest

bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part

of the movement

bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be

an_____ youthrdquo

Audience

MASSIVE

A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch

But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)

bliptvWhat Can IFYC Do

bull Posting amusing stories about the office culture

bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus

bull Have a current IF

events for youth Vlog Audience

Youth who watch internet TV (site is growing)

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Flickr

ldquoFlickr is the WD-40 that

makes it easy to get

photos from one person to another in whatever way they wanthelliprdquo

(sourceFlickrcom)

Ways IFYC Can use FlickrbullDIYS Tagging (Wersquore Doin it)

bullActs Of Faith Flickr Map

bullInteracting with other Flickr Groups

bullUsing Flickr Slides etc on our site

FacebookWhat IFYC Can Dobull Make an IFYC group

bull Events Share Discuss

bull Taking advantage of flyers for networks

bull Checking out Coexist group

bullconsists of 47000 college high school employee and regional networks

bull handles 600 million searches and more than 30 billion page views a month

bullis the sixth most-trafficked site in the United States (according to comScore Media

Metrix)

bullis growing 3 week over week measured by number of users

The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34

Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)

What About Myspace

bullNarcissistic site

bullLess Stable

bullLots of Security flaws

bullMyspace groups used less

bullMusic is main purpose

bullNot right for IFYC OR IS IT

What do YOU think

Changeorgbull Changeorg

enables you to

bull Connect

bull Share

bull Take Action

(source Changeorg)

What Can IFYC Dobull ldquopromote religious

pluralismrdquo changebull Inviting partner

organizations to take part

bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising

projects

IdealistorgTakingItGlobalcom

Idealist is a huge resource for like minded youthbull Speakersbull Consultants events

jobs campaigns materialsproducts

TakingItGlobal is also a site that allows us to tap into a huge world youth conversation

these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily

YoutubeWays IFYC can use YouTubebull Have a video contest

bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part

of the movement

bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be

an_____ youthrdquo

Audience

MASSIVE

A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch

But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)

bliptvWhat Can IFYC Do

bull Posting amusing stories about the office culture

bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus

bull Have a current IF

events for youth Vlog Audience

Youth who watch internet TV (site is growing)

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

FacebookWhat IFYC Can Dobull Make an IFYC group

bull Events Share Discuss

bull Taking advantage of flyers for networks

bull Checking out Coexist group

bullconsists of 47000 college high school employee and regional networks

bull handles 600 million searches and more than 30 billion page views a month

bullis the sixth most-trafficked site in the United States (according to comScore Media

Metrix)

bullis growing 3 week over week measured by number of users

The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34

Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)

What About Myspace

bullNarcissistic site

bullLess Stable

bullLots of Security flaws

bullMyspace groups used less

bullMusic is main purpose

bullNot right for IFYC OR IS IT

What do YOU think

Changeorgbull Changeorg

enables you to

bull Connect

bull Share

bull Take Action

(source Changeorg)

What Can IFYC Dobull ldquopromote religious

pluralismrdquo changebull Inviting partner

organizations to take part

bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising

projects

IdealistorgTakingItGlobalcom

Idealist is a huge resource for like minded youthbull Speakersbull Consultants events

jobs campaigns materialsproducts

TakingItGlobal is also a site that allows us to tap into a huge world youth conversation

these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily

YoutubeWays IFYC can use YouTubebull Have a video contest

bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part

of the movement

bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be

an_____ youthrdquo

Audience

MASSIVE

A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch

But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)

bliptvWhat Can IFYC Do

bull Posting amusing stories about the office culture

bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus

bull Have a current IF

events for youth Vlog Audience

Youth who watch internet TV (site is growing)

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

What About Myspace

bullNarcissistic site

bullLess Stable

bullLots of Security flaws

bullMyspace groups used less

bullMusic is main purpose

bullNot right for IFYC OR IS IT

What do YOU think

Changeorgbull Changeorg

enables you to

bull Connect

bull Share

bull Take Action

(source Changeorg)

What Can IFYC Dobull ldquopromote religious

pluralismrdquo changebull Inviting partner

organizations to take part

bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising

projects

IdealistorgTakingItGlobalcom

Idealist is a huge resource for like minded youthbull Speakersbull Consultants events

jobs campaigns materialsproducts

TakingItGlobal is also a site that allows us to tap into a huge world youth conversation

these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily

YoutubeWays IFYC can use YouTubebull Have a video contest

bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part

of the movement

bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be

an_____ youthrdquo

Audience

MASSIVE

A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch

But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)

bliptvWhat Can IFYC Do

bull Posting amusing stories about the office culture

bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus

bull Have a current IF

events for youth Vlog Audience

Youth who watch internet TV (site is growing)

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Changeorgbull Changeorg

enables you to

bull Connect

bull Share

bull Take Action

(source Changeorg)

What Can IFYC Dobull ldquopromote religious

pluralismrdquo changebull Inviting partner

organizations to take part

bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising

projects

IdealistorgTakingItGlobalcom

Idealist is a huge resource for like minded youthbull Speakersbull Consultants events

jobs campaigns materialsproducts

TakingItGlobal is also a site that allows us to tap into a huge world youth conversation

these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily

YoutubeWays IFYC can use YouTubebull Have a video contest

bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part

of the movement

bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be

an_____ youthrdquo

Audience

MASSIVE

A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch

But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)

bliptvWhat Can IFYC Do

bull Posting amusing stories about the office culture

bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus

bull Have a current IF

events for youth Vlog Audience

Youth who watch internet TV (site is growing)

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

IdealistorgTakingItGlobalcom

Idealist is a huge resource for like minded youthbull Speakersbull Consultants events

jobs campaigns materialsproducts

TakingItGlobal is also a site that allows us to tap into a huge world youth conversation

these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily

YoutubeWays IFYC can use YouTubebull Have a video contest

bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part

of the movement

bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be

an_____ youthrdquo

Audience

MASSIVE

A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch

But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)

bliptvWhat Can IFYC Do

bull Posting amusing stories about the office culture

bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus

bull Have a current IF

events for youth Vlog Audience

Youth who watch internet TV (site is growing)

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

YoutubeWays IFYC can use YouTubebull Have a video contest

bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part

of the movement

bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be

an_____ youthrdquo

Audience

MASSIVE

A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch

But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)

bliptvWhat Can IFYC Do

bull Posting amusing stories about the office culture

bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus

bull Have a current IF

events for youth Vlog Audience

Youth who watch internet TV (site is growing)

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

bliptvWhat Can IFYC Do

bull Posting amusing stories about the office culture

bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus

bull Have a current IF

events for youth Vlog Audience

Youth who watch internet TV (site is growing)

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

dogoodertvHow IFYC uses DoGoodertv

bull Post training snippets

bull Post Videos our funders want to see

bull Post more Academic videos that Youtuberrsquos may not run with

Audience

Non-Profit Sector folks Philanthropists etc

bullTo Give interested professionals this link

bull Direct Donation Link and Contact us line linking to our site

bull No Advertising links on our dedicated page

But Karahellip why would we use this AND youtube

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth

movementbull Updating articles about religious

pluralismbull Making these issues searchablebull Empowering youth to contribute to

large sites like wikipedia

bullThe English-language Wikipedia currently contains 1756491 articles

bullThere are 4239546 registered user accounts

bull Traffic Rank 10 (up2)

Articles to be aware of

Interfaith organisations

Interfaith

Religious pluralism

Religious Tolerance

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth

collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of

the youth to give their insights and reflections about the interfaith movement

bull Use RSS feeds

But Karahellip What is an RSS Feed

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Badges Widgets and Links Oh My

A Widget is an A Widget is an interactive interactive

application you can application you can use on websites use on websites

blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and

Dashboard items on Dashboard items on a mac)a mac)

A Badge is an A Badge is an image that allows image that allows

individuals to show individuals to show their support for their support for something AND something AND

links to youlinks to you

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Technorati

A form of social bookmarking

that allows you to create a

bundle of blogs that you

resonate with allowing IFYC

to make a ldquobest ofrdquo list of

bloggers that are in tune with

the movement also

stewarding relationships

with the new media

according to Technorati data there are over 175000 new blogs

(thatrsquos just blogs)(thatrsquos just blogs)

every day

Bloggers update their blogs regularly to the tune of

over 16 million posts per day

or over 18 updates a second

Technorati Whos saying what Right now

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Deliciousbull Allowing IFYC staff to tag

articles websites etc (bookmarks)

bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism

bull Post our LinkRoll onto our website

bull Helps us see what other tags are being used within the movement

DELICIOUS A social bookmarks manager

Using bookmarklets you can add bookmarks to your list and categorize them

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

AdWords

Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance

What are some sites

Keywords we can think of

We can ALSO use it for

keywords our supporters (Like THIS one) use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Google Analytics

bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Social Media and Beyond

Wiffiti

Webinars

IFYC Social Networking Community

Site

E-Advocacy Through Txt

IFYC Podcast

Mashups with Google Maps

IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Do

Go

od

ertv

Yo

uT

ub

e

Cost (Money)

Money

Tech

no

rati

Delicio

us

Flickr

Blo

g

Faceb

oo

k

Blip

tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration

Nada Phew

Ide

alistT

IG

Wikip

edia

Go

og

le An

alytics

Ad

Wo

rds

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Cost (Time)

Time

Do

Go

od

ertv

Yo

uT

ub

e

Ad

Wo

rds

Go

og

le An

alytics

Tech

no

rati

Delicio

us

Wikip

edia

Flickr

Blo

g

Blip

tv

Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating

Ide

alistT

IGSet it up Let It Run

Dedicated time

Faceb

oo

k

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

ROIhellip

Ways to track ROI on using Social Media

- Visits to IFYCorg

- Views of IFYC Materials on All Sites

- Downloads of IFYC Media

- How many Blogs link to our blogssites

- Readers of our blogs

- Click counts for our AdWords

- How many users are in our networks

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use

Considerationsbull Commitment

from staffbull Commitment

from Leadershipbull Testingbull Maintenancebull Feedback

Listeningbull Resourcesbull Impact

(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen

(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen

(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen

Source Stowe Boyd

Social Media Ecology of Participation

• Social Media Strategy
• Tools to use