Presentation on Social Business - MARCOM 2014
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Transcript of Presentation on Social Business - MARCOM 2014
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Social Business 5.0
2B or not 2B,.. that’s the question!Edwin Korver - Social Business Director @InfinAgora
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Als disrupties de norm worden ..
De 3e industriële revolutie (Rifkin)Wat zijn disrupties?Innovatie versus organisatieResponsiveness
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Intro Social Business 5.0
Een visie op B2B networkingFocus op C-level managementMarktonderzoek MotivactionManagementboek (sept. 2014)
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Onderzoek onder Fortune 500
68% CEO’s doet niets met social4% heeft een actief twitteraccount28% zit op LinkedInLinkedIn is minst engaging platformBron: http://www.forbes.com/sites/sap/2013/09/25/68-percent-of-ceos-have-no-social-media-presence-whatsoever/ - sept. 2013
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Conclusie:
De top is out-of-the-social-loop
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Social Business 5.0 – 20/80
Top 20% heeft (in)direct invloed op 80% van het bedrijfsresultaat
Pareto-principe of Wet van ParetoOorsp. 20% van de Italianen had 80% van de bezittingen in handen.
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Dus ..
De top is nauwelijks actief in de social media, terwijl ze 80% van het bedrijfsresultaat bepalen.
Hoe moeten we dat kwalificeren?
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Jeremy Rifkin“The Zero Marginal Cost Society”
De 3e industriële revolutie
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Val van het kapitalismeGoederen en diensten gratisNieuw economisch systeemVan consumer naar prosumer
De 3e industriële revolutie
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Internet of Things (13 miljard sensoren)Communicatie: InternetMobiliteit: zelfbesturendEnergie: herwinbaar
De 3e industriële revolutie
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Zien we hier al iets van?
Verdwijnen van ketens & tussenhandelBoekhandels, drukkerijen, uitgevers, muziekwinkels, etc.
Opkomst van de Share EconomyAirBnB, Uber, Lyft, Lendingclub, Snappcar, etc.
Maker Movement3D-printing, Fablabs, Maker Fairs, Repairshops, etc.
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Wat zijn disrupties?
Disruptie = onderbreking, ontwrichtingInnovatie of disruptie?Kotter: Disrupt or Be disruptedWet van Moore: elke 2 jaar +100%Bron: http://www.forbes.com/sites/johnkotter/2013/04/03/how-to-lead-through-business-disruption/ - april 2013
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Wat zijn disrupties?
AirBnB disrupts de hotel industrieAirBnB is al meer waard dat de grootste hotelketen
Blendle disrupts de print industrieNetflix disrupts de video-verhuurUber disrupts de taxi wereldBron: http://www.forbes.com/sites/johnkotter/2013/04/03/how-to-lead-through-business-disruption/ - april 2013
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MINK – Print makeup
“What we’re doing is taking out the bull shit. Big makeup companies take the pigment and the substrates and mix them together and then jack the price. We do the same thing and let you get the makeup right in your own house.”
Disruptie op een industrie met een omzet van 55 miljard USD.
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VURB – Contextual search
“Vurb is a web and mobile contextual search engine. When you type a query in Vurb, you get everything you need without having to leave the search engine.”
Disruptie op een SEO industrie met een omzet van 50 miljard USD .. en dat is alleen nog maar Google.
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BOOMERANG – Dynamic price optimization
“Amazon optimizes its prices every 15 minutes. An average retailer adjusts its prices every 43.000 minutes. We provide stores the same dynamic price optimization, just like Amazon.”
Disruptie op een online winkel industrie met een omzet van 75 miljard USD .. en dat is alleen nog maar Amazon.
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Innovatie versus organisatie
Ondernemers zijn meest innovatiefGroei v/d organisatie eist structuurStructuur is funest voor innovatieKotter: groot is kwetsbaarst (disruptie)Bron: http://www.forbes.com/sites/johnkotter/2013/04/03/how-to-lead-through-business-disruption/ - april 2013
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Responsiveness
Responsive = quick to react (agile)Kotter: “change the game internally”Vorm duale managementstructuren: manage & play
Snelheid van executie is cruciaalSurvival: “out-execute and disrupt”Bron: http://www.forbes.com/sites/johnkotter/2013/04/03/how-to-lead-through-business-disruption/ - april 2013
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Responsiveness
Observeer, Kwalificeer en ReageerInnoveer, Plan en ExecuteerEn blijf vanuit de top in-the-loop
Bron: http://www.forbes.com/sites/johnkotter/2013/04/03/how-to-lead-through-business-disruption/ - april 2013
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2B or not 2B,.. what’s your answer?
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Presentatie
slideshare.net/infinagora
Dank voor je aandacht!