Presentation on smart cell
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Transcript of Presentation on smart cell
PRESENTATIONON
MISS CALL ALERT CAMPAIGN
BRIEF
¢ Miss call campaign for western region
¢ Demographic segmentation: Youth Age 16-25 years
¢ Targeted areas: Western region of Nepal
OBJECTIVE
¢ To generate the awareness among the consumer for the use of miss call alert service provided by smart cell
¢ Campaign need to be base on radio spot, Paper ad and Flyers
COMMUNICATION STRATEGY
¢ Since the target audience for the service is youth, tone for the communication need to be trendy, fashionable, ready for change or accept the change.
CREATIVE RENDITION
¢ It should be personal and trendy enough to connect with the teenagers and young adults.
¢ There are several categories in which teenagers’ lives revolve around such as, friends, family, pets, personal (internet/fb/social media),school and so on.
¢ To relate with the service we are using the concept of “the importance of missing things we love dearly.
KEY LINE
RADIO SPOT
ART WORK
OPTION 1
Paper release series 4
Paper release series 2
Paper release series !1
Paper release series 3
OPTION 2
Paper release series 1
Paper release series 1
Paper release series 1
FLYER
Flyer inside
Flyer inside
THANK YOU