PRESENTATION ON ROOTS
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Transcript of PRESENTATION ON ROOTS
YI ROAD TO IDEAS TEAM NAME :YOUNG CREATORSCOLLEGE : VICKRAM COLLEGE OF ENGINEERINGCASE STUDY ON : ROOTS MEMBERS: 1.NAVEEN KUMAR.S 2.BASKAR.S 3.YUVARAJ 4.MUTHUKUMARAN
ROOTS Roots Industries India Ltd is a leading manufacturer of
HÖRNS in India.
The Slogan Of this company is “QUALITY IS CUSTOMER’S SMILE”.
Which means that they gave the major importance to quality.
HISTORYEstablished in 1970 by Mr.K.Ramasamy.
The Reason behind the name of ROOTS is , founder of the Industry is from the Agriculture background.
During his School days his Hobby was Automobile Repairing which developed into getting Master Degree in Automobile Engineering.
DEVELOPMENTIn 1970 ,he started the Industry as the name
of American Auto Services.Initially when he started manufacturing
Horns,the need/demand was more in India.In 1978 they got good name to expand its
operation because of its quality.In 1990 they lost their identification with the
entry of foreign companies as their competitors.
The founder inspired by Robert Boss at 1991
and 1992.
The products are tested in Germany.
At 1993 the facilities are visited by the Robert Boss.
They are happy to produce Products with ROOTS.
SUCCESSThey are not only manufacturing the
Horns ,they also have 7 different manufacturing products.
Initially the cost of the product is higher (25%) than International standard cost.
Finally when the price of product equals to the international product,they have called by Boss .
VARIOUS PRODUCTS MANUFACTUREDHORNSCHAIRSAEROSPACE MATERIALSAIR CLEANERSSWEEPERSCUBBERMOPS
VARIOUS STAGES OF FORMING HOUSING
5’S ZONE MACHINEPROCESS CARRIED OUT:
1.RIVERTING
2.LETTERING
3.FLATENING
4.LAUNCHING
SAMPLE COMFORT CHAIR
COMFORT CHAIR
It is more Comfortable and it is India’s first design.
It has the warranty period of 5 years
Cost of the Basic Chair starts from RS.4500 Per piece.
Reliability test will be carried on it by 120 kg weight.
CONCLUSIONThe Main Aim of the Company is to maintain
a good Quality.
As Quality is the main key to seek the customers automatically towards them.
THANK YOU