Presentation on Hotels (1)
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Mentor &Team MembersMentor &Team Members
PROF. AASHISH MEHRA (MENTOR)
ANITA SHARMA
MANOJ
AGARWALPRIYANKA SIKARWAR
&
TRIVESH SHRIVASTAVA
( TEAM MEMBER)
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VIEW OF HOTEL INDUSTRYVIEW OF HOTEL INDUSTRY
What is Hotel Industry?What is Hotel Industry
?A Building Where Travelers Can Pay forA Building Where Travelers Can Pay for
Lodging and Meals and Other ServicesLodging and Meals and Other Services
Objectives of Hotel IndustryObj
ectives of Hotel IndustryCustomer SatisfactionCustomer Satisfaction
HealthHealth
Safety EnvironmentSafety Environment
To Promote TourismTo Promote Tourism
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FAMOUS HOTELS OF GWALIORFAMOUS HOTELS OF GWALIOR
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Tansen ResidencyTansen Residency
******
Established In-Established In- 1978,by M.P. Tourism1978,by M.P. Tourism
Targeted customer-Targeted customer- corporate ,Tourist .corporate ,Tourist .
Promotion Strategy-Promotion Strategy- Promotion throughPromotion through
M.P. TourismM.P. Tourism
Sli h i f i b
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Slight information aboutg
t n ormat on a outAdityazAdity
az
4 * star hotel4 * star hotelEstablished in 1 June 2010Established in 1 June 2010
No. of employees-250No. of employees-250
Targeted customer- Corporate and elite classTargeted customer- Corporate and elite class
Promotion strategy Prefer print mediaPromotion strategy Prefer print media
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Central ParkCentral Park
Established in -2001Established in -2001
3* star hotel3* star hotel
Targeted customer-Targeted customer- corporate ,Tourist as well as localcorporate ,Tourist as well as local
publicpublic
Promotion strategyPromotion strategy Prefer print media, through Prefer print media, through
maintaining personal relationshipmaintaining personal relationship
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Usha Kiran PalaceUsha Kiran Palace
Established - 120 years agoEstablished - 120 years ago
5* star hotel5* star hotel
Targeted customer-Targeted customer- corporate ,Tourist, and Elitecorporate ,Tourist, and Eliteclassclass
Promotion strategy-Promotion strategy- centralized promotion allcentralized promotion all
over Indiaover India
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MARKETING MIX STRATEGYMARKETING MIX STRATEGY
OF HOTELSOF HOTELS*
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ProductsProducts
*Room
*Restaurant and Bar.
*Meeting room and Banquet facility
*Amenities
*Services
*Safe deposit boxes,etc.
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Price
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PLACEPLACE
**Location of the hotel is the mostLocation of the hotel is the mostimportant business decision for the hotel.important business decision for the hotel.
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PROMOTION STRATEGYPROMOTION STRATEGY
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SegmentationSegmentation
Geographical segmentationGeographical segmentation
Demographical segmentationDemographical segmentation Psychographic segmentationPsychographic segmentation
Behavioral segmentationBehavioral segmentation
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ATTRIBUTESATTRIBUTES
PerformancePerformance
FacilityFacility
servicesservices
LocationLocation
QualityQuality
Atmosphere of the hotelAtmosphere of the hotel
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Why theseWhy theseattributesattributes
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All facilityAll facility
High
performance
Low
performance
Some
facility
UKPUKP
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ADITYAZADITYAZ
TRTR
CP CP
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good servicesgood services
perfect
location
Bad
service
UKPUKP
CP CP
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ADITYAZADITYAZ
TRTR
Imperfect
location
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good qualitygood quality
good
atmosphere
Bad
quality
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ADITYAZADITYAZ
TR TR
Bad
atmosphere
UKP UKP
CP CP
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USP of these HotelsUSP of these Hotels
UKP Tag of Tata group of Hotels.UKP Tag of Tata group of Hotels. M.P.Tourism promote to Tansen ResidencyM.P.Tourism promote to Tansen Residency
Central Park, there managementCentral Park, there management
Adityaz near by malanpur and airportAdityaz near by malanpur and airport
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Word of mouth marketingWord of mouth marketing
Amazing facts about this marketAmazing facts about this marketresearchresearch
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S hi h h k iS hi h h k i
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Something on the check out timeSomething on the check out time
Bathroom sleeperBathroom sleeper
Phone callPhone call
Work on feed backWork on feed back
Suggestions for trying somethingSuggestions for trying something
newnew
Breakfast or some food on checkBreakfast or some food on check
out timeout time
Staff behaviorStaff behavior
Health clubHealth club
Pick & drop (free)Pick & drop (free)
C iC i
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CourierCourier Child careChild care PetPet InternetInternet BabysittingBabysitting Wake-up callWake-up call Currency exchangeCurrency exchange Maid serviceMaid service
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