WELCOME TO

OUR PRESENTATION

Together We are………

Mohammad Tareq kibria 22019

Md. Abul Kashem Mahbub 22017

Md. Ariful Islam Bhuiyan 22072

Indrojit Debnath 22008

Definition:

Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.

Marketing

Marketing Process

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Strategic Planning The process of developing and maintaining a strategic fit

between the organization’s goals and capabilities and its changing marketing opportunities.

Company Strategic Planning

Marketing Strategy:

The marketing logic by which the company hopes to create this customer value and achieve these profitable relationships.

This process involves:

Market segmentation Market targeting Differentiation Positioning

Marketing Strategy

Marketing Mix Marketing Mix : The set of

controllable tactical marketing tools that the firm blends to produce the response it wants in the target market.

The tools or 4 Ps of marketing mix :

Product Price Place Promotion

Trap Ease A M E R I C ATHE BIG CHEESE OF

MOUSETRAPS

Introduction

Company Case of Chapter 02

Q1: Martha and the trap ease America investors feel they need to evaluate this opportunity. what information do they need to evaluate this opportunity?

To evaluate once in a life time opportunity they need some information:

Making marketing plan To cheek various distribution whether sales are increasing or not Apply effective skills to convince customer Perform a SWOT analysis Make sure whether customers are encouraged to buy this product or not Sales man must be friendly and good speaker Achieving break-even

Trap Ease A M E R I C A

THE BIG CHEESE OF MOUSETRAPS

Questions about Trap Ease America THE BIG CHEESE OF MOUSETRAPS

How do you think the group would write its mission statement? How would you write it?

Trap ease mission statement is “Traps Mice Easily” and they had given this mission statement according to their product activity and its benefits.

we would like to write the mission statement as “A mouse free household & workplaces”

Component of mission statement.

Trap Ease A M E R I C A

THE BIG CHEESE OF MOUSETRAPS

Q2: Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?

Martha has identified the women for the best target market. Other market segments firm might target :

Demographic segmentation Product segmentation Services

Trap Ease A M E R I C A

THE BIG CHEESE OF MOUSETRAPS

Q3: How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways?

The company positioned the Trap-Ease to the chosen target market by the following ways: This Trap has more effective compared with traditional spring-loaded-

traps or poison. Consumer could use it safely and easily with no risk of catching their

fingers while loading it. It posed no injury or poisoning threat to children It had no clean-up problem and it could be reused or simply throw

away It was format as a standard trap with avoiding unpleasantness.

Trap Ease A M E R I C A

THE BIG CHEESE OF MOUSETRAPS

From our point of view it could position the product in many ways:

It could make sure good quality trap with a cheaper price It could have good combination between demand and supply It could attend in fair ,seminar and conference for their market Trap-Ease could spend more money in advertising

Trap Ease A M E R I C A

THE BIG CHEESE OF MOUSETRAPS

Q4: Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix? Once a firm selected a target market, it must decide how to

satisfy the need of the target though the marketing mix. Current marketing mix of Trap-Ease. 4 “Ps” 4 “Cs”

Trap Ease A M E R I C A

THE BIG CHEESE OF MOUSETRAPS

Q5: Who is Trap-Ease America’s competition?

In this case there is one competitor found which was not mentioned directly that is Mr. Emerson.

Trap Ease A M E R I C A

THE BIG CHEESE OF MOUSETRAPS

Q6: How would you change Trap-Ease’s market strategy? What kinds of control procedures would you establish for this strategy?

A marketing strategy is an overall plan for conducting marketing activities that enables an organization to use its resources and strengths to meet the needs of the marketplace.

To put marketing concept in action, a firm must decided on the appropriate marketing strategies to satisfy customer needs and achieve its goals.

Trap Ease A M E R I C A

THE BIG CHEESE OF MOUSETRAPS

Concluding Remarks

Thank you for

your Pleasant Presence