Presentation on British Airways

9
Name Anees Idrees Reg# 1411-315041 Submitted to: M Neelum Javed A ! asi" Management ritis$ Air%a&s

Transcript of Presentation on British Airways

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Name Anees IdreesReg# 1411-315041

Submitted to: M Neelum Javed

A !asi" Management

ritis$ Air%a&s

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Introduction:

► Flag Carrier of United Kingdom

► Founded in 1924 as imperial airways and operated under that name until 19!"

► 199# the airline was nationali$ed to form the %ritish o&erseas airways corporation '%()C*"

► In 19+2 %()C and %,) were com-ined under %ritish airways -oard"

► Fleet .i$e / 2+4

► (&er 400 uniforms from the 190s to the present day are preser&ed# as well as a large collection of aircraft

models' 

► estination 139 lo-al e5cluding local in UK

► Company .logan / 6o fly" 6o ser&e"

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 )-stract:

 %ritish )irways is the UK7s largest international scheduled airline"

 8e fly our customers at con&enient times to the -est located airports across the world"

 8e are one of the world7s leading glo-al premium airlines"

(ur principal place of -usiness is ondon with significant presence at eathrow# atwic; and ondon City"

 .ome 20 million people li&e within commuting distance of these airports# on the doorstep of the City of ondon# the world7s -iggest premium tra&el mar;et"

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Main Body: ► : British Airways is the largest airline based in the United Kingdom in terms of fleet

size, international flights, and internationals destinations and was, until 2008, the largest

airline by passengers number ass well

 ► :!he airline "arried #$% million passengers in 2008 but ri&al "arrier easy 'et

transported $$( million passengers that year, passing British airways for the first time

► :British airways main base is at )ondon *eathrow Airport, but it is also has a ma'or

presen"e at +atwi" Airport -t also has a base at )ondon .ity Airport /).1, with a

ma'or presen"e from its subsidiary BA .ity lyer, whi"h is the largest operator from at

Man"hester Airport

 ► :British Airways lyer, a wholly owned subsidiary, offers flights from its base at

)ondon .ity Airport to 2# destinations throughout 3urope

► :!he Airline fo"uses on ser&ing the finan"ial maret, through it has re"ently e4panded

into the leisure maret , offering routes to labia, 5alma and 6eni"e

 ► :!he former B3A heli"opter was renamed British Airways heli"opters in 79$, and

operated passenger and offshore oil support ser&i"e until it was sold in 78% ► :taff woring for British Airways are represented by a number of trade unions, pilots

are represented by British Airline 5ilot;s Asso"iation, "arbine "rew by British Airline

stewards and stewardesses asso"iation /A bran"h of Unite the union1, while other

bran"hes of unite the union and the +MB union represent other employees

 ► .ompetition:

!he a&iation industry is mared by stiff "ompetition

<n short haul routes, BA fa"es tough "ompetition both on ground and in the air =ue to the

infrastru"ture impro&ements, train operators in UK are grabbing a mu"h larger share of the

tra&el maret !here has been signifi"ant redu"tion in train tra&el time in areas su"h as the>est .oast mainline =espite of the snow in ?anuary, 3uro star "ontinued to e4pand and

its passenger number rose by 72 per"ent in 200 and the demand for flights from )ondon

to 5aris and Brussels fell by # and 7$ per"ent respe"ti&ely

-n the long haul maret, BA has been signifi"antly affe"ted by deregulation -n summer

2008, the first phase of the 3U@U <pen ies agreement too pla"e and it "hanged the

maret en&ironment on transatlanti" routes

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 ► .trength:

.trong and -rand image

(pen .;y agreement

International (peration

.;illed staff7s

,5pansion of aircraft fleet

,conomics of scale -y using.pare space of aircraft for cargo ser&ice s

official airline for 2012 (lympic and <aralympics=

► 8ea;ness:

Cost of management

ecline pro-a-ility

,uro !> million loss after ta5 in 2009

,uro 42! million loss after ta5 in 2010"

a-or .tri;e<owerful employ union

Christmas stri;e in 2009

 ► (pportunities :

,mergence of new mar;et

 )sia pacific

► 6hreats:

?aising fuel prices6ight competition from low cast airline

Changes in customer -eha&ior 

Unsta-le political issues and glo-al economic crisis"

 

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► ,n&ironmental scanning:

Consumer choice and switching cost is &ery identical

,5pectation from %ritish airways : igh @uality ser&ice

,n&ironmental effect # lo-al warning and waste management

%uyers purchasing power and e5pectation

Fuel price hi;e and change in economy in UK"

Industry competition and changeCustomer demand more than -asic product

Customer enAoying enhanced product "

► ong term goal:

eli&er outstanding ser&ices to customers and -uild relationship with them

row our presence in glo-al cities -y 202!"

%uild our leading position in ondon "

Beet our customers need sand impro&e margin through new re&enue streams"

Using modern technology # .elf ser&ice chec; in e"g" I%B KI(.K -y 202!aunching most ad&ance flight processing facility ser&ice"

.etting the priority and -e more sensiti&e for human aspect and Ao- cuts"

%y the end of 2014 %ritish airways will -e reducing 10 of its waste on future flights"

 ► <erformance:

%y the end of 201 %ritish would -e competitor in the long haul mar;et from

ondon to U".") specifically -usiness class"

.uccessfully manage and pleased the economy class and customers with outstanding

Customer ser&ice and win glo-al award for its ser&ice in 2012"?educed the car-on D other waste of 3 in 2012 and planning to increase this percentage"

Banage stuff and human resources that was pro-lematic earlier due to crisis with union

 )nd management seriously thin;ing a-out Ao- cuts"

Increase num-er of seats for short haul and long haul tra&el from different rage of product offer

6o different customers"

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► Conclusion:

 )fter searching detail information a-out %ritish airways we can conclude

that %ritish airways o-Aecti&e is to -eing glo-al premium airline with

 )ppro&ing ethical practices and creating positi&e image in society -y minimi$ing

,n&ironmental effect" Boreo&er %ritish )irways focus on customer ser&ice and

.atisfaction -y creating &alua-le tra&eling e5perience"

► ?ecommendation:

Ba;e it easier for %ritish )irways people to &olunteer time to charities and community acti&ities"

,nsure that e&ery mem-er of staff has the opportunity to get in&ol&ed with one destination

Ba;e it easier for customer to car-on offset their Aourneys"

 ► ?eferences:

1:$tt(:))%%%'britis$air%a&s'"om)en-gb)in*ormation)about-ba+:$tt(s:))%%%'moderng$ana'"om)ne%s)3,511)1)britis$-air%a&s-do%n(la&s-t$reat-to-its-mar.et-s$a'$tml3: $tt(s:))en'%i.i(edia'org)%i.i)ritis$/Air%a&s4: scri-d"con mar;et mi5 of -ritish airways

!: %%C"u; %ritish airways report

3: http:EEwww"-ritishairways"comEenp;EinformationEa-out-aEwhatsnewsourceGBHIHF4whatsJnewDlin;GmainJna&

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