Presentation on brand personality
Transcript of Presentation on brand personality
Page 1
BRAND PERSONALITY OF K & N’S AND FANTA By: eshal (rose)
BRAND PERSONALITY • Jennifer Aaker gives five brand personality
traits.• Sincerity• Excitement• Competence• Ruggedness• Sophisticated
Brand elements• Logo type• Brand mark• Colours• Typography• Photography• Illustration• Icons • Grid• Slogan• Tagline
BRAND PERSONALITY OF K&N’S• K&n’s is a female of 18 to 25.its personality is
promising, caring and sophisticated. Dark colours is often taken to be a female colours like red which is why it is popularly used in logos related to power, agression,stamina, passion & physical energy. its a healthy and reliable brand love to party and family get together. It cares about health. It have a sincere and competent personality and show its affection and care towards its customer. Love with children
K&n’s
Love mark
PersonalityHappiness
Good timesSharing
CultureLife styleLeader
Secret recipies
Self imageSocial
CommunicatingMore than a food
ReflectionYoungFamily
Top brand
Relation shipEquity
ProximityMore than a pack
K&n’s person is…….
Passion caring sincere
good looking friendly
creative
BRAND PERSONALITY OF FANTA
• Fanta is a female of 15 to 25.Its personality is fun, excitement, freshness enthusiasm & shared experience. it belong to a community reassuring, social approval. It consuming a common experience, less serious and teenagers drink. It conveys the idea of fun and excitement ,sharing a good moments with peers. The brand is embodied by cartoon animation characters. Fanta is funny friendly,playfull,colourfull,trendy.
FANTA
EXCITEMENT
PERSONALITYDYNAMIC
FUN PLAYFULL
CULTUREVIBRANTYOUNG & AMERICAN CULTURE
SELF IMAGECOOL
FRIENDLYREFLECTION YOUTHTRENDY
RELATIONSHIPFRIENDSPARTIES
PHYSIQUELOGO,DESIGN
ORANGE COLOUR
FANTA PERSON IS……
EXCITEMENT
MASTI FRIENDLY
PLAYFULL COLOURFULL
TRENDY