A presentation on SWOT Analysis And

Certifications for Bisleri International pvt ltd.

Presented by:

Nazrana Rafiq Wani

•To study growth in bottled water industry

• To do SWOT analysis for the brand.

•To identify the proper standard being met by the

production or not .

•Overall to check the acceptability of the product such that

the quality is preserved .

Italian beverages company mostly identified for its eponymous Bisleri brandof bottled water.

Launched in Mumbai in the year 1965 for bottling and marketing of mineralwater.

Founder of the brand is Signor Felice Bisleri.

Parle Group was the brand who was interested in making soda and itprocured the Bisleri brand in 1969 and started bottling mineral water in glassbottles.

Mr. Ramesh J. Chauhan, Chairman and Managing Director of Bisleri PrivateLtd in 1969 took step to expand Bisleri to a large extent and over the period of10 years the average growth rate increased to 40%.

At present Bisleri contributes 60% of market share and thus making it aleader in packaged drinking water sector.

Water allowed to pass through various treatments

such as filteration ,aeration and filteration

performed with membrane filter, depth filter,

cartridge filter, activation carbon filter,

demineralization and remineralization, reverse

osmosis and the methods full filling all the

essential standards is termed as “packaged

drinking water”.

Main source for packaged drinking water is

underground water like bore well.

The process of remineralization is essential step

because all the essential nutrients are added to

treated water to balance the loss that took place

while treatment.

Ozonation , ultraviolet treatment, silver

ionization or combination of any two are approved

as disinfectants so as to reduce the microorganisms

to a level safe for human consumption.

In containers of various sizes and shapes made of plasticparticularly PET, suitable for direct consumption.

Filling is followed by capping and sealing simultaneously.

The filling as well as the packing of the processed watershall be in entertained only in containers which aretamperproof, tight and impervious.

If containers fail to provide any one among the threeproperties above should not be permitted for packaging andthe example of such failure containers are cool jugs,containers with reusable threaded caps etc.

Containers used at Bisleri (aqualite)

Jar - these PET(polyethylene terephthalate)containers arereusable

Bottles -these PET(polyethylene terephthalate) containersare crushed after use

STRENGTH

i. Quality

ii. Brand name

iii. Diverse products

iv. Marketing

v. Innovation

WEAKNESS

i. Distribution policies

ii. Reuse of bottles and illegal manufactures

iii. Faults in production

iv. Unmet market potential

OPPURTUNITIES

i. Fast growing field

ii. Expansion

iii. Expected growth rate

THREAT

i. Competition

ii. Manufacturers of water filters

iii. Counterfeiting

https://www.scribd.com/doc/43412417/Bisleri-project-for-management-student

The following licenses/ approvals are to be obtained for setting up apackaged drinking water plant in India:

•Small scale industries registration

•ISI certification from Bureau of Indian Standards (BIS)

•Pollution control certificate

•Water test report from an authorized laboratory of raw water

•Pest control certification

•Certificates from chemist, microbiologist

•Medical certificates for workers

•No objection certificate (NOC) from Gram Panchayat, if applicable

•Registration of trademark

•Documents related to ownership of land/lease of land for setting up theplant

•Memorandum of association of companies/partnership deed, if applicable.

•Electrical load sanction

•Sanction layout plan

HACCP

•Defensive action towards food safety against physical, chemical and

biological approach resulting in contamination of the food product and

causing the end product unfit for human consumption.

PRINCIPLES OF HACCP

PREREQUISITE PROGRAMMES (PRPs) FOR HACCP

Those processes that basically lay the foundation for HACCP plans

for safe food production.

Actually practiced before HACCP plan is verified.

Examples of PRPs include good hygiene and manufacturing practices,

good laboratory practices, standard sanitation operation process.

•The food production facility implements following PRPs to-

Plant layout and its construction

Pest control in plant

Cleaning and sanitization of plant as well as equipments

Waste management systems

Preventives measures for cross contamination

Continuous supply of power and water

Personal hygiene

Purchased materials and their management

Training of personnel

An ISO certification is not a license that permits an activity. It merely

certifies that a management system, manufacturing process, service or

documentation procedure has all the requirements for standardization

and quality assurance.

Benefits :

•Ensure that products and services are safe, reliable and of good

quality.

•Strategic tools that reduce costs by minimizing waste and errors and

increasing productivity.

•Increases the customer satisfaction and loyalty.

Common ISO’s implemented are-

ISO 19001:2008( Quality Management System)

ISO 14001:2004 ( Environmental Management System)

Bisleri International Pvt. Ltd has re-entered into the soft drinks

business after two decades in early 2006. This has resulted in the

expansion of the business. Non- metro markets are also contributing to

the growth of business. Over 90% of the total sales of Bisleri come

from bottled mineral water and rest of the 10% is contributed by others.

The director of Bisleri International Pvt. Ltd (R.K. Garg) in 2015 said

that the company would be continuing to add 10-12 plants for bottled

drinking water each year to keep swiftness with its growth demanding

an investment of Rs.100 crore annually.

https://www.iso.org/standard/46486.html

https://www.scribd.com/doc/43412417/Bisleri-project-for-

management-student

http://racsl.com/maple/userfiles/file/HACCP%20Manual%20CTC

.pdf

Thank you