Presentation OMExpo - mobile and acquisition email
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Acquisition Email Mobile best practices Guillaume Lafond, CEO @pwspace April 10 th , 2014
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Guillaume Lafond's presentation for OMExpo Madrid.
Transcript of Presentation OMExpo - mobile and acquisition email
Acquisition Email Mobile best practices
Guillaume Lafond, CEO @pwspace April 10th, 2014
• Launched in 2008• 30 employees• Offices Barcelona & Paris• Operations in 7 markets• 45 active clients, 180 publishers• >500 campaigns per month
Full-service email advertising solutions
mobilestats
55% UK, Spain, Germany, France, Italy (2013)
European SIM connection by Technology (Millions) - Source : GMSA intelligence
Smartphone penetration
Source : Pew research Center’s Project for Excellence in Journalism in Collaboration with The Economist Group
Email is the #1usageon smartphones and tablets
50%Source: Litmus, December 2013
of mobile opens
As a result:
52%
20%
27%
Other 1%
Source : Litmus, October 2013
2%Source : APMEL, research based on 1287 advertisers - December 2013
advertisers with fully mobile ready emails
Brand image, response ratedeliverability, conversion, sales…
Website not mobile ready?
Not an excuse to screw email experience!
« For a better shopping experience,
please visit our website from a
computer »
Non mobile email
Retention
All your emails
Acquisition
Transactional
A multi-screen channel
You can’t buy only mobile traffic
Responsive Design
screen sizeconditions
CSS / Media queries
Landingpage
Classicvs. Responsive
Email Creative
Landing Page
campaign
stats
24% mobile Leads
Source : Powerspace campaigns – December 2013 / January 2014
Our forecasts (Dec. 2014)
Usage per Age
Source : Powerspace campaigns – December 2013 / January 2014
Don’t waste mobile traffic, collect leads!
People use different devices
Source : Google - The new multi-screen world 2012
Email E-commerce
99.5% lost traffic
Email > Landing page > Welcome Email > E-commerce
20%-35% leads
CRM
Experience your campaigns as the final user
Take care of your pre-headers
Mobile user targetingApp installs Email to storeDevice specific funnelsGeo targetingDynamic content…
So much more to do!
Mobile is a great opportunity for email
BE READY
Thank you!Visit us on stand D8
Follow us on Twitter: @pwspace
