It’s place in the USA

Summary of the presentationI. Presentation

II. The values

III. Image of the NBA

I. Presentation

I. Presentation

• Created in 1946

• Renamed NBA in 1949

• 11 franchise (team)

• Olympic tower, NY

I. Presentation

• The season

• Playoffs

• The finals

• The rewards

I. Presentation

• 3rd sports in the USA

• 2,3 Billions of €

• 22 Millions of spectators

II. The Values

II. The values

• NBA against racism

• Multi-cultural

• Mutual aid

II. The values

• NBA legends

– Hall of fame– Executive– Owners

• Show Bizz

III. Image of the NBA

III. Image of the NBA

• “Where amazing happens”

• NBA all star week end– NBA celebrity games– NBA all star game– Many different show

III. Image of the NBA

• The lockout– Conflict between players and owners

• Consequences– Bad image for

the NBA