BOYS RIDE BIKEMENS RIDE BULLET…

Presented To:- Prof.Shamim

GROUP MEMBERS Name:- ANSHU TIWARI SHOAIB SHAIKH SHOAIB SAYYED RUPESH

SHARMA

Roll No:2012098201207820120802012081

INTRODUCTION

THE BEGINNING The Enfield Cycle Company made motorcycles, bicycles, lawnmowers and

stationary engines under the name Royal Enfield out of its works based at Redditch, Worcestershire. The legacy of weapons manufacture is reflected in the logo comprising the cannon, and the motto "Made like a gun". Use of the brand name Royal Enfield was licensed by the Crown in 1890.

THE EARLY YEARS In 1909 Royal Enfield surprised the motorcycling world by introducing a small

Motorcycle with a 2 ¼ HP V twin Motosacoche engine of Swiss origin. In 1911 the next model was powered by a 2 ¾ HP engine and boasted of the well known Enfield 2-speed gear. In 1912 came the JAP 6 HP 770 CC V twin with a sidecar combination. It was this motorcycle which made Enfield a household name. 1914 saw the 3 HP motorcycles this time with Enfield’s own engine which now had the standardised Enfield paint scheme of black enamelled parts and green tank with gold trim.

Royal Enfield motorcycles made in England were being sold in India from 1949.

In 1955, the Indian government looked for a suitable motorcycle for its police and army, for patrolling the country's border.

The Bullet was chosen as the most suitable bike for the job. The Indian government ordered 800 350 cc model Bullets. In 1955, the Redditch company partnered with Madras Motors

in India to form 'Enfield India' to assemble, under licence, the 350 cc Royal Enfield Bullet motorcycle in Madras (now called Chennai).

An independent manufacturer since the demise of Royal Enfield in England, Enfield India still makes an essentially similar bike in 350 cc and 500 cc forms today, along with several different models for different market segments.

In 1994, Eicher Group bought into Enfield India. In late 1995, the Enfield India firm acquired the

rights to the name Royal Enfield. Royal Enfield of India now sells motorcycles in over twenty countries.

STORES IN WORLD WIDE Dealing with 45 countries across the

world. 1145 Showrooms across the country. 285 stores of royal enfield across the

India. In mumbai it has more than 19 stores. Grant Road, Nerul, Bhandup, Bandra,

Kandivali, Malad, Thane, Byculla, Panvel, Mira-Road etc..

ROYAL ENFIELD MIRAROAD

REASON TO CHOOSE THE LOCATION On a Mira-Bhayander Highway Closer to Our College Captures the main market in near by

area The owner and management staff were

supportive and having a good rapport with them

LAYOUT OF SHOWROOM Royal Enfield showroom was on Express

highway. Located near by posh area Interior was designed in a very good

and decent manner. Proper place for discussion. Desert storm was the theme of that

showroom

Response was good. Clients were treated in a pol;ite and

good manner. Offers soft drinks. Infrastructure was quit good.

THEMEChrome And Desert Strom.

With Mountainous Terrain,,,,,

The all-new Classic duo from Royal Enfield.

Stylish and sublime, one will blind you and the other will make you rub your eyes.

FEATURES OF BULLET Royal Enfield 500cc. No Carborater. Fuel Engines. Single Cylinder Average 25 -30 Bhp 27.2 1.71 Lacs on road with 1year

Insurance.

SPECIFICATIONSEngine:- Type

Displacement Bore X Stroke Compression Ratio Maximum Power Maximum Torque Ignition System

Single Cylinder, 4stroke, Twinspark

499cc 84mm * 90mm 8.5 : 1 27.2 bhp @ 5250rpm 41.3 Nm @ 4000rpm Digital Electronic

Ignition

Clutch Gear Box Lubrication Engine Oil

Fuel Supply

Air Cleaner Engine Start

Wet, multi-plate 5 Speed Constant

Mesh Wet sump 15 W 50API, SL Grade

JASO MA Keihin Electronic Fuel

Injection Paper Element Electric/Kick

CHASSIS & SUSPENSION Type

Suspension - Front

Suspension - Rear

Single downtube, using engine as stressed member.

Telescopic, 35mm forks, 130mm travel.

Twin adjustable gas charged shock absorbers with 5-step adjustable preload, 80mm travel

TYRES & BRAKES Tyre - Front

Tyre - Rear

Brake - Front

Brake - Rear

90/90 – 19,52 P

120/80 – 18,62 P

280mm Disc, 2- Piston Caliper

153mm Drum, Single Lead Internal Expanding

DIMENSIONS Wheelbase Ground Clearance Length Width Height Kerb Weight

Fuel Capacity

1360mm 135mm 2140mm 790mm 1090mm 190kgs (with 90%

fuel & oil) 13.5 Ltr (Min)

ELECTRICALS Electrical System

Battery

Head Lamp

Tail Lamp

12 Volt – DC

12 Volt, 14 Ah

60 W / 55 W, HALOGEN

21 W / 5 W

INTERACTION Interaction with an executive.

COMPETITORS

Made Like A Gun Goes Like a Bullet

SALES GROWTH

THANK YOU