“INTRODUCTION OF Q&A MARKET RESEARCH COMPANY ”

2013

HISTORY

Founded in 1998. Ever since, it has had great experiences in market research industry by conducting both qualitative and quantitative surveys with the reputable companies at the local and international scale.

Q&A Market Research Company offers an integrated suite of market information gathered from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies, and dedicated professional client service to help our clients find the best paths to growth.

Q&A Since 1998

WHAT WE OFFERClients work with our services to:

• Measure their customers’ satisfaction• Measure their market performance • Analyse market dynamics • Diagnose and solve marketing and sales problems and • Identify and capture growth opportunities • Our people work closely with clients to help them choose the right set of

information and services and use it to make the best possible decisions.

OUR CODES OF CONDUCTIntegrityWe keep the problems of clients and prospects confidential. We divulge informationonly with clients’ consent.

EconomyWe employ every economy consistent with thoroughness, accuracy and reliability.

PriceWe quote prices that will yield a fair profit. We never change our price unless warrantedby a change in specifications.

DeliveryWe give our clients the earliest delivery consistent with quality - whatever theinconvenience is to us.

ServiceWe leave no stone unturned to help our clients realise maximum profits from theirinvestment.

ImpartialityWe are influenced by nothing but our clients' interests. We tell them the truth.

AccuracyWe watch every detail that affects the accuracy of our work.

RESEARCH CONDUCTED IN:

Regions:

Central/Eastern EuropeMiddle EastWestern Europe

USA

Countries:

USAENGLANDFRANCEITALYGERMANYSPAINRUSSIAN,AZERBAIIJANKAZAKHSTANCHINAAUSTRALIAINDIAUZBEKISTANTURKEYEGYPTDUBAISAUDI ARABIA

Market SectorsDurables / Electrical Goods

Detergents

Banking & Financial Services

Healthcare / Pharmaceutical Retail / Wholesale

Media

Cosmetics / Hygiene

Advertising / Public Relations

Automotive

Research Solutions

• Brand Research

• Segmentation Research

• KPI (Key Performance Indicator Research)

• Perception/Awareness Research

• U&A Usage and Attitude Research

• Feasibility Research

• Brand Research Image/Loyalty/Equity

• Positioning/Benchmarking

• Market sizing studies

• Consumer Research

• Concept Testing

• New Product Development

• Packaging / Design

• Customer satisfaction studies

• Advertising research (post/pre tests)

• Ad Tracking studies via CATI

• Mystery shopping exercises

Methodologies• Face to Face (F2F)

• Business-to-business (B2B)

• Business to Government (B2G)

• Data mining

• Demographic Research

• Ethnographic Research

• International Studies

• Panels

• Pricing Studies

• Product Testing

• Statistical Analysis

• Tracking Studies

• Usage & Attitude Studies

Research Services

Focus Groups

Qualitative Research

In-depth Interviews

Recruiting

Home Visits

Research Services

CAPI

Quantitative Research

Mail

CATI

Online

Mystery Shoppers

EXPLORE OUR MODELS

Ok, so you’ve got your great advertising idea – of course you have. But is it going to hit the proverbial bullseye?You need to know how your audience will react before you part with your cash for the actual campaign.And this is where the Q&A Market Research Creative Test comes in. Our expertise brings you the latest thinking about communications testing - and distils it to the key things you need to know. We’ve made it that simple.

So what exactly do we do for you? How are we going to ensure the concept you’ve painstakingly put together is going to get the rigorous going-over it needs to be a success?

The good news is we leave no stone unturned, gleaning both rational and emotional reactions to your era-defining opus. To give you that crucial, in-depth, specific, moment-by-moment analysis we provide state of the art testing for both video and static formats.

Our industry-leading Heat Map shows the hot and cold reactions your ideas and images provoke. We provide frame-by-frame feedback for video ensuring you discover the most emotionally charged moments of your ad.Asking in-depth questions we determine how well your ad is doing compared with the plethora of other ads we’ve tested, and we can filter all responses into key demographics in whatever way you want – age, gender, region.You provide the ad, we provide the knowledge.

PRODUCT DESCRIPTION

Second-by-second response: Video onlyConsumers rate your advert in real time, recording their reaction at second intervals.You will see the % of people who liked, disliked and were indifferent to your advert ,and when they felt strongest. By clicking play on the video you can see a second-by-second breakdown of their reaction, and the timeline at the bottom shows the overall reaction split by second.Q. Rate the advert as it plays by sliding the bar to the left or right.(towards thumbs up or thumbs down)

WHAT YOU GET

Likes / dislikes heat-map: Image onlyUsing our heat-map technology we show which parts of the creative they like and dislike.See the overall reaction to the advert, key design cues, and the top unprompted likes and dislikes . Q. Use a red and green marker to highlight parts of the advert which are well and poorly received. Q. Tell us how much you liked the advert overall.

Lovers and Haters SummaryUsing the average from the second-by-second response (video) or the overall reaction (image) we define who loves, hates and is indifferent to the advert.Automatic statistical significance testing on demographics then highlightsany interesting differences.

MessagingExplore the key messages and take-outs that resonate with consumers after watching your advert. Test your key hypothesis by setting up several statements and examine which are selected most frequently. Test your key hypothesis by setting up several statements and examine which are selected most frequently.

Emotional EngagementA summary of emotional resonance, plotting the most frequently occurring emptions against the strength of emotion felt. Identify your key emotions, and understand how your advert is affecting the audience positively or negatively.Q. Select the four key emotions you felt after viewing the advert. (emoticons with labels)Q. Select the intensity felt for each emotion – low, mid or high intensity.

WHAT YOU GET

Emotional ComparisonCompare the emotional reaction to our database of norms, exploring how your advert performs against the competition.Q. Select the four key emotions you felt after viewing the advert (emoticons with labels)

Key MetricsExplore key metrics of relevance, brand effect and purchase intent. Understand where your advert sits on our norms database.Q. How relevant was the advert to you?Q. Did it change the way you feel about the brand?Q. Were the claims in the advert believable?Q. Did it make you more or less likely to take action (purchase, change behavior etc)?

Engagement / Impact MatrixSee where your advert sits on a rational / emotional matrix so you can understand if you are tapping into system 1 or system 2 consciousness.Examine where you sit in relation to other adverts by looking at our norms heat-map

Key ReactionsFind out the key unprompted reactions to the advert, clearly see the most resonant message.Q. How do you feel about the advert? What is the key word that comes to mind?

WHAT YOU GET

Demographic SummaryView your survey summary on a page – the total number of completes, target group, age range, gender split and regional breakdown.

Likes and DislikesCompare the emotional reaction to our database of norms, exploring how your advert performs against the competition.Q. Select the four key emotions you felt after viewing the advert (emoticons with labels)

Viral LikelihoodGet a quick read on the likelihood that the advert will go viral, and compare thatagainst how consumers have rated other adverts.Q. Do you think a friend would share this advert with you on a social network?Q. Would you share this advert with a friend?Q. How likely do you think that this advert would go viral?

You have developed a great new idea but, before you launch it, you need feedback from the people that are most likely to buy it. NPD research can often be a lengthy and expensive process, interrupting workflows and adding unwanted pressure on budgets. With this in mind we decided to create our NPD product – distilling cutting edge, industry leading thinking into a Q&A format, and delivering results for a fraction of the cost, in a fraction of the time.

So, how does it work? Well, you simply select your target audience, upload an image and description of your product, and we ask consumers to review and give their feedback. From design reception to pricing elasticity; from strengths and weaknesses to ideas to make it better, Q&A NPD test gives you all the information you need to make informed decisions about your product development.

PRODUCT DESCRIPTION

Lovers and Haters – Design FeedbackConsumers rate your advert in real time, recording their reaction at second intervals.See what % are lovers, haters or just plain indifferent, and compare this against our databaseof previous studies. Access aggregate heat-maps to explore the reaction to the design.Q. Overall how much do you like this product?Q. Use the red or green heat-map markers to highlight the parts of the idea you like or dislike.

WHAT YOU GET

Price Demand CurveUnderstand your maximum potential market penetration at four key price points.We ask people how likely they are to buy your product, then using an industry standardpricing technique called Gabor Granger, we estimate how many of them actually will!Q. How likely is it that you will purchase the product at ‘xx price point’Repeated 4 times at different price points (randomized)

Price Demand CurveSee how much revenue you can expect to make at each price point.By multiplying each price point by the expected market penetration we can estimateyour revenue potential per 100 people, for each price.Q. How likely is it that you will purchase the product at ‘xx price point’Repeated 4 times at different price points (randomized)

Ideas to Make It BetterCrowd source your ideas to improve the product from your panel of consumers.We ask for creative ways to improve your product, then let you navigate them on an intuitive chart. Automatically view key themes grouped together through text analytics, or search for key words and download the transcripts.Q. Do you have any ideas to improve the product? Yes: What are they?

WHAT YOU GET

Dislikes MatrixExplore the ‘Why’ behind the negative design feedback.See the negative design feedback in context, with a heat map of the product and the reasons people gave for disliking it.Q. Use the red or green heat-map markers to highlight the parts of the idea you like or dislikeQ. Please write what you dislike about the product

Product MessageTest your hypothesis by exploring the resonance of key product attributes.Ask consumers which of a series of attributes they associate most closely with yourproduct – either use or Q&A standards, or write your own to test key hypothesis.Q. Which of the following do you associate most closely with the product,click as many as apply.

Likes MatrixExplore the ‘Why’ behind the positive design feedback.See the positive design feedback in context, with a heat map of the product and the reasons people gave for liking it. By multiplying each price point by the expected market penetration we can estimate your revenue potential per 100 people, for each price.Q. Use the red or green heat-map markers to highlight the parts of the idea you like or dislikeQ. Please write what you like about the product

WHAT YOU GET

Lovers and Haters SummaryUsing the overall reaction of your product we define who loves,hates and is indifferent to the advert.Automatic statistical significance testing on demographics thenhighlights any interesting differences.

So you’ve brainstormed and you’ve got a load of great ideas. Now you’re thinking – which one? Q&A’s Choose It Test finds out for you. Send us your top five ideas – be they ads, names, flavours, the list is endless - and let the consumer tell you.The quickest way to find out which of your ideas to pursue.

Here’s how it works: We don’t just get the chosen band of consumers to rank your five ideas in terms of preference - that don’t get off that lightly! No. We get your target audience to rank your five ideas in terms of preference - and then ask the same people to describe the pros and cons of their favourite and least favourite ideas. That way we can delve into the why as well as the what!

These findings are then immediately available to you. Of course you can filter any of the feedback - gender, age, region - to ensure the most detailed analysis of your target audience.

The best bit about Choose It? It is both cost-effective and efficient, as the whole process takes a matter of hours. You’ll be up and running with your best ideas in no time at all. So if you’re ever stumped, just log on and ask your target customer!

PRODUCT DESCRIPTION

RankingQuickly see which one of your ideas was most selected in first place, as well as viewing the average rank of each idea.Q. Please rank each idea in order of preference. Click on your favourite idea first, then click on your second favourite next, and so on in sequence.

WHAT YOU GET

Overall RankingExplore where each idea was ranked in each different place.Q. Please rank each idea in order of preference. Click on your favourite idea first,then click on your second favourite next, and so on in sequence.

WHAT YOU GET

Likes & DislikesReceive the why behind the ranking with unprompted likes and dislikes. For image-based tests there is heat-map design feedback, while for text-based tests the strongest parts of the idea will be in larger font.Q. Write what you liked and disliked about the advert in one word (maximum 6 things)Q. Use the red or green heat-map markers to highlight the parts of the idea you like or dislikeQ. Use the text highlighting tool to mark on the idea the parts you like, and the parts you dislike

Demographic SummaryView your survey summary on a page – the total number of completes,target group, age range, gender split and regional breakdown.

The most important information a business owner or marketer needs is how to grow their market share. From which competitors can you gain share? To which competitors could you lose share? And which customers are involved – what are their demographic characteristics? ConversionModel Express answers these questions in a matter of hours.

ConversionModel Express is a market share and brand equity management system. By quantifying the gap between your brand’s equity and its market share, it tells you whether you need a defensive or an offensive strategy. It identifies which competitors are a threat or an opportunity; and it helps to determine which customers you should target.

PRODUCT DESCRIPTION

Summary DashboardYour brand’s market share growth strategy in a nut-shell: should you be playing offense or defense? Which competitors are the biggest threats or opportunities? Who should you be targeting? We summarize all of that in this report.

WHAT YOU GET

Market Share OverviewThe analysis establishes the market shares of your brand and your key competitors.Our survey measure of market shares correlates strongly with real market share.

Market Share ComparisonThe secret to establishing the market share potential for all brands, is to quantifythe gap that exists between each brand’s current market share and its brand equity.A positive equity gap means that the brand has potential to grow.Negative equity means its market share is at risk.

Competitors: Attack or DefendWhich competitors pose a threat to your brand; and which are an opportunity? This analysis quantifies the extent to which you could lose or gain market share from each competitor. It helps you set priorities. Who can you attack? Against whom must you defend?

WHAT YOU GET

Equity SignatureThis is your brand’s equity signature. Some customers are slipping away. It tells you how many. Others are close to defecting entirely. It tells you how many. Some are thinking of using you more; and there are non-customers thinking of starting to use you. In each case,it tells you how many.

Compare Equity SignaturesIn a competitive market place, it’s not only essential to know how strong your brand is. It is also crucial to know how you compare with competitors. This report enables you to compare your equity signature with that of all your key competitors.

Return on investment estimatesWhen you take into account the ebb and flow of people moving to or away from your brand, what will be the approximate net effect on your top line? This chart quantifies the ROI implications of your brand’s current equity situation.

WHAT YOU GET

Targeting: who’s in each equity groupKnowing the brand equity for your and your competitors’ brands is essential information. Being able to identify competitors that are a threat or opportunity, is also essential.And so is targeting: which customers should you worry about? Which non-customers could you gain? This analysis gives you guidance on who to target.

• SPSS, E-Views and AMOS software program;• Parametric and Nonparametric Tests:• T/Mann Whitney U Tests• ANOVA/ Kruskal Wallis Tests• Paired T / Wilcoxon Tests• Discriminant Analysis• Clustering Analysis• Correspondence Analysis• Conjoint Analysis• TURF Analysis• Data Mining• Factor Analysis• Scaling Analysis• Chi-Square Test• Correlation-Regression Analysis• Time Series Analysis• Structural Equation Modeling (SEM) Tests

Quantitative Strategic Analysis Techniques

RESOURCESQ&A conducts its services by means of experienced staff working for our company on full-time,part time and free-lance basis. Our core staff includes:• Researchers 10• Moderators 5• Coders 5• Call Centre Agents 40 (full time for CATI) • Interviewers 40+ (as many freelancers as the project requires)• Analyst 2• System Administers 2 Our Technical Resource includes:• Operating System 2 (Microsoft server)• Number of Terminal 20 (Windows XP)• Internet ADSL Connection• Adobe Acrobat• Adobe Photoshop• AVAST Anti-Virus enterprise edition• Microsoft SQL

WHAT WE HAVE DONE?

• 25,000 CATI INTERVIEWS

• 15,500 FACE TO FACE INTERVIEWS

• 160 IN HOME VISITS

• 400 IDIs

• 400 FGs

To explore more www.qamarketresearch.com

AUTOMOTIVE INDUSTRYFORD - ENGLAND - Car ClinicRENAULT - IHV In-home Visit / Driving ExperienceKIACITROEN PEUGEOT DOOSAN – KOREAHYUNDAI – THRU IPSOS KOREA

REFERENCES & CREDENTIALS

MEDIA COMPANIESTNTDISCOVERY CHANNEL – Broadcast Streaming

PUBLISHING HOUSESPearson - LONGMAN – Customization of English Books

MC KINSEY – EDUCATION IN TURKEY – 400 CAPIs

MARKETCARREFOUR - Customer Satisfaction

FINANCIAL INSTITUTIONSVISA CARD - Usage HabitsFINANSBANK - Ad Pre&Post Test

FMCGYVES ROCHER – Product TestLOREAL PARIS – Sniff Test / Product Test / Package TestCOCA COLA Zero – Concept Test / Ad Pre&Post TestNESTLE Nesquick - Package Test - Concept TestKIMBERLY CLARK – IHV Usage and Attitutedes ALGIDA – Taste TestNUTELLA - Product TestBURGER KING - Mystery ShopperLIPTON Herbal Tea – IHV Tat TestiMAGNUM - Ad Pre&Post Test

ELECTRONIC DEVICES AND DURABLE GOODSTOSHIBA - Focus Group - Ad Pre&Post TestSONY ERICSSON - Usage and AttitudesBOSCH – SIEMENS – IHV In-home VisitSAMSUNG Air Condition– 1600 CATIsINTEL –- 800 CAPIs

MEDICALAlzeimer hastalarıyla - In depth - ilaçları kullanırken neleri

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Organization ChartManaging Director

Quantitative Research Manager

Customer Rel. Specialist

Analysis&Reporting

Field Operation

Qualitative Research Manager

Customer Rel. Specialist

Moderator

Recruiter

Reporter